Regional Flavor: Homegrown Economies

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Changing rural economies, new models built on local businesses: food, art, culture, heritage and travel. Presentation by Deborah McLaren (Local Flavor Travel) at the Rural Arts and Culture Summit, Fergus Falls, MN June 2011.

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  • Welcome! Introduce myself and thank everyone for coming. Why are you interested?Exercise: partner and exchange (2 mins each – taking turns)? Share a great buy-local experience where you felt empowered – locally owed store, fresh food restaurant, bought a piece of local art, contributed, volunteered, planned, etc.
  • AEO is the largest microenterprise nonprofit in the US and has helped created projects, policy, funding, t/a and much more for US-based entreprenuers.
  • The regional flavor model is focused on people, places, passions and potential.
  • RF is a model that moves away from old economic paradigms that don’t work. We’ve learned that to be sustainable, we must rely on each other and support each other. Right now, we are in an incredible moment as far as the development of small businesses, microenterprise, entreprenuers, new initiatives and strategies.
  • Adaptive model*Engages a broad spectrum of communities, business owners, not-for-profits, and other institutions in collectively reclaiming and reshaping a region’s economic destiny. *Preserves landscape, heritage and other assets.
  • Those excluded include mom and pop businesses, artisans, farmers, historical societies, arts councils, tourism bureaus, parks and recreation assets, educational institutions and other non profits. In Minnesota we have a lot of ethnic communities – migrant, refugee and Native – that have been excluded.
  • RF is the brainchild of innovative people with long-term experience in microenterprise, poverty, and alternative economic development.
  • What can we sell doesn’t always mean quality or long-term sustainability.$ into marketing isn’t always the best investment.
  • Most communities – or collection of communities in a region need 3 basic things:Preservation of locally-owned store, an inn, and activies/experience. This isn’t always available in one community and can be spread throughoutA few neighboring communities that want to collaborate and not compete.
  • You don’t have to “reinvent the wheel” so-to-speak. The Regional Flavor model looks for community assets that have already completed some of this work and can collaborate and share resources. This is some food systems research and planning.
  • There are numerous tools that may assist in this kind of inventory and assessment. Information that is transparent and accessible helps build collaboration and development. Mapping and other visuals helpThose who cannot see the big picture help take a step back and seeTheir community differently.
  • Visually connecting resources and assets inspires collaboration and new ideas.
  • Often visitors are the target market in tourism marketing and residents ignored. Residents are available year round.Activities reach a broad spectrum of people and pull them together. Engaging in fun brings together generations,Political opponents, different economic castes, and outsiders/insiders.
  • Identifying gaps between towns in the region can inform bicycle and pedestrian decision-making. Other examples are farmer’s markets, farm tours, scenic byways with opportunities for birding, wildlife watching, etc. Think “alternative transportation,” or the need for fewer parking lots.
  • Daniel Hoffmann harvests garlic scapes at The Cutting Veg, an organic biz in a subdivision in Brampton, Ontario. Hoffman is trying to reconnect urbanites to the farm, and in doing so, re-establish the farmer as a neighbor. The venture has what he calls a “quadruple bottom line:” to cultivate social, environmental, economic and personal health through organic agriculture. Part of that includes connecting to consumers directly through Community Supported Agriculture programs.About 150 residents around the GTA own shares in the Hoffmann farm. Once a week during the harvest, they will use a point system to select their weekly allocation. They meet the people who worked in the fields. They connect with their local farms, Hoffmann said.Yet what motivates people to pay a premium for food from a local farm?
  • The Rural Heritage Development Initiative (RHDI) began as a three-year pilot program of preservation-based economic development in the 15-county Arkansas Delta region.It focused on heritage tourism, local business development, preservation education, landmark preservation, and imaging & branding.
  • The Arkansas Delta has a rich history directly related to the land. They have aMixed culture and history that is their HERITAGE built around the land, food,Architecture, the Mississippi River and music.
  • Main Street undertook several projects in the Arkansas Delta.Here are some before/after shots.Main Street is about preservation of downtown as an economic engine.
  • West Helena is in the middle of the region and on the Miss. River. It was targeted because of its location as well as its heritage.
  • The Heritage Initiative’s goals were to create opportunities to tie the region together.Once the assets had been identified, small preservation activities took place and the outcomeWas an assortment of services and products to put together. They didn’t want to do theNormal preservation or cultural tourism – they wanted to look at their core – their future.Since their focus was on building their economy – they utilized tourism as a way toActually change their economic development goals and priorities.
  • Their branding inititative centered around quality – and included strategies to brand/microbran the region’s productsAnd services. Examples of micro-branding of music and preservation of architectural heritage that are new destinations.
  • Crafts, food, toys, antiques and music have been micro-branded with the Delta Made brand.
  • When assets are identified they can be packaged into themes, such as bike, walking and driving trails. Visitors are led through thematic experiences that include built and non-built environments.
  • Delta Byways worked to package and map trails. Here is the Delta African-American Heritage TrailExplore the music, stories, cuisine and land which define a people and their cumulative experiences. In many ways, it is this shared heritage that forms the soul of the black population in the Delta, and it is tied forever to the alluvial soil that is the lifeblood of this rich region.Because so much of the African-American history and heritage in the Arkansas Delta is not tied directly to the built environment, get ready for a sensory experience: hear the music –gospel, jazz, blues; see the land and fields which brought slavery to the region and enabled the suppression of African Americans into present times; smell and taste the sweetbreads, greens, barbeque and fried chicken –there is nothing better!
  • Notice how the Delta Market logo is a microbrand of Delta Made.By helping food, tourism-related, and arts and artisan businesses work with local support organizations, Regional Flavor initiatives generate an ongoing stream of self-organized projects that increase the success of local businesses and create stronger communities.Businesses grow and help one another, communities become more effective in supporting entrepreneurship, community pride is nurtured, and local economies become more resilient and sustainable.
  • Heritage Initiative supported by The National Trust for Historic Preservation. Their regional and field offices bring the programs and tools of the National Trust to local communities across the country. They offer technical assistance through consultations and field visits and financial assistance, primarily through small grants to help jump start local efforts.
  • Main Street is the economic engine, the big stage, the core of the community. Our Main Streets tell us who we are and who we were, and how the past has shaped us. We do not go to bland suburbs or enclosed shopping malls to learn about our past, explore our culture, or discover our identity. Our Main Streets are the places of shared memory where people still come together to live, work, and play.
  • Organization: Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district. By getting everyone working toward the same goal, your Main Street program can provide effective, ongoing management and advocacy for the your downtown or neighborhood business district.
  • Promotion takes many forms, but the goal is to create a positive image that will rekindle community pride and improve consumer and investor confidence in your commercial district. Advertising, retail promotions, special events, and marketing campaigns help sell the image and promise of Main Street to the community and surrounding region. Promotions communicate your commercial district's unique characteristics, business establishments, and activities to shoppers, investors, potential business and property owners, and visitors. 
  • Design means getting Main Street into top physical shape and creating a safe, inviting environment for shoppers, workers, and visitors. It takes advantage of the visual opportunities inherent in a commercial district by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials. An appealing atmosphere, created through attention to all of these visual elements, conveys a positive message about the commercial district and what it has to offer. Design activities also include instilling good maintenance practices in the commercial district, enhancing the district's physical appearance through the rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning. 
  • Economic restructuring strengthens your community's existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. The goal is to build a commercial district
  • Another partner in the Arkansas Delta was America’s Scenic Byways.Byways are based on archeological, cultural, historic, natural, Recreational and scenic qualities. The best thing about scenic bywaysIs that they lead people into the story, or stories. People are more aptTo get off the byway to learn more of the story.
  • The National Scenicc Byways Program’s mission is to provide resources to the byway community in creating a unique travel experience and enhanced local quality of life through efforts to preserve, protect, interpret, and promote the intrinsic qualities of designated byways.
  • The second case study is interesting because it crosses state borders, is a very small area,And has obtained agricultural heritage designation. They are spreading beyond Welch’sGrape Jelly.
  • The Concord Grape Belt is distinguished by a narrow strip of land approximately 60 miles long by 2 – 6 miles wide
  • I haven’t gone into detail with the models because it would be too overwhelming. But this is the smallestProject and here are some of their statistics.
  • Branding, packaging and agricultural heritage preservation.
  • WESTFIELD Grower’s Cooperative Grape Juice Company, Inc. of Westfield, New York, is making a significant contribution to the development of a Grape Discovery Center in the Lake Erie Concord Grape Belt region with a $75,000 contribution to the Concord Grape Belt Heritage Association’s Building Fund.The company is a grower-owned cooperative first organized in 1929. Now, with over 110 grower members, about 20,000 tons of Concord grapes are processed into juice and concentrate each harvest season from some 3000 acres. The Lake Erie Grape Belt generates $343 million per year in direct economic impact through the grape industry according to a Cornell University stud“this center will help us tell the 150 year old story of the grape industry in our communities. There is considerable potential to attract and connect with tourist that pass through the region and have little awareness what a unique place this area is.” Momberger also notes that “promoting local products made in this area will help our local economy and grape industry. The Grape Discovery Center can also be a very positive catalyst for providing information about other attractions, food and lodging in the area.”.
  •   ACEnet's  efforts to build partnerships, to brand regional food businesses, and shape regional policies in support of this exciting economic development work is one of the leading examples of how investing in the local food economy can have a big impact.“ACEnet pioneered Regional Flavor by creating a cluster to add value to the region's agricultural assets and food entrepreneurship that involved the three keys to successful local initiatives: weaving networks, encouraging innovation, and involving many groups in collaborative efforts.”
  • ACEnet staff provides basic shared and individual services that businesses need to start, expand, and create quality jobs. Office and light manufacturing space is available at below-market rates and often include shared office and specialty equipment and services that businesses would otherwise be unable to afford to purchase or lease on their own.At the same time, staff encourages entrepreneurs to network with each other, sharing information and generating joint ventures (such as buying supplies together) that enable them to enjoy economies of scale typical of much larger businesses. Business consulting services are also available to tenants at low-to-no cost rates.
  • ACEnet's Food Manufacturing and Commercial Kitchen Facility operates as a shared-use facility for over 150 businesses every year, and those numbers continue to increase.  One of the first three of its kind in the US, this facility provides production, storage, refrigeration, freezer, and distribution space.  With the success of the Food Facility, ACEnet has expanded storage and distribution to Building A as well as to the Nelsonville Business Incubation Center.Product Development: On site product development relates primarily to our food sector and includes everything from batching up a home recipe for mass production, to selecting appropriate packaging materials, to sourcing commodities, to linking your business with food science expertsProduct Marketing:ACEnet staff provides practical, hands-on training to firms developing market strategies. Staff members stay abreast of sector trends and market segments to help you investigate, analyze, and capture new market opportunities.
  • Community and Facility Tours and Overviews, Replication AssistanceInterested in exploring how your organization may benefit from ACEnet’s experience? Maybe you are interested in building a kitchen incubator, initiating a regional branding campaign such as ACEnet’s Food We Love, or operating a business development center. As you begin to develop your plans, get advice and detailed assistance from the experienced staff who have helped to build ACEnet.Presentations to StakeholdersNeed to bring everyone on board? ACEnet can help your organization to better communicate strategies and goals to your stakeholders, allowing everyone to have a clearer understanding of the project and the key challenges and opportunities involved.ConsultingReady to start putting the pieces together? Consultation services are available that can lead your staff through mission development to feasibility studies and business plans. ACEnet staff will walk you through the steps, increasing the thoroughness of your program development and chances of success.Trainings and WorkshopsACEnet can help to communicate to your staff the most up-to-date trend information in any of our areas of expertise. Experienced educators use interactive techniques to promote learning. Trainings/workshops can be held at your facility or on the ACEnet campus. The web-based ACEnet Training Center is also available at a nominal fee for online, long-distance learning.
  • Strong rural-urban connections, farmer’s markets, community kitchen, Collective Force North Market,
  • Dozens of retail venues throughout the region showcase the area’s culture and history through the craftsmanship of the many regional artisans. For example, Nelsonville, Ohio, once a bustling brick-making town, now has over 22 galleries with many artisan products based on the Starbrick motif of the local brick industry. Further north, Rendville has a gallery of folk art that draws its inspiration from the coalfield experience and the African-American coalminers who lived in the town. The artists and orchardists of Hickory Ridge, in Morgan County, have combined artisan businesses with the smells, tastes, and sounds of their community.ACEnet is helping these entrepreneurs to showcase their high quality craftsmanship and unique regional wood species in urban markets. This is being accomplished through a joint marketing initiative which includes a prominent position on the Art of Ohio regional products Web site.
  • Built in 1914, The Dairy Barn Arts Center was originally a functioning dairy barn in part of a complex owned by the Athens State Hospital. No longer of use, the barn was scheduled to be razed in 1977. A task force formed to preserve the barn and turn it into a non-profit arts center. The Dairy Barn has become a respected arts center with 5,423 square feet of gallery space in addition to a gallery shop, offices, and five spacious rooms for arts classes and community events. The Dairy Barn Arts Center features a variety of exhibitions and events, from the regional artwork of OH+5 and Athens Voices to the internationally famous Quilt National and Bead International.
  • ACEnetRegional Flavor partners include: the Athens County Convention and Visitors Bureau, Athens Area Chamber of Commerce, Athens Municipal Arts Commission, Athens Uptown Business Association, Athens Independent Restaurant Association, The Athens Area Independent Lodging Association, The Little Cities of the Black Diamond, the Nelsonville Arts District and Hocking College.
  • So how does the 30 Mile Meal Project impact those within a 30 mile radius of Athens? For consumers, 30MM responds to the growing desire to know where their food comes from, who is producing it and how. The 30 Mile Meal Map, makies it possible for locals and visitors to find nearby food and farmers markets, eateries that primarily use local foods in their menus, CSAs, farm tours, food festivals and events, and more. You can even search for specific local foods such as dairy products, grains or beans. Through our partnerships, we offer learning opportunities such as food-making and cooking workshops and farm tours.
  • Use map to locate our 30 Mile Meal partners - farms, eateries, not for profits, festivals, even microbreweries. If you are looking for a particular item, say tomatoes, checkmark the relevant category (produce). You can also check multiple categories. See what you can create and enjoy within 30 miles of Athens, Ohio!
  • Self guided tours indentify local farms, wineries, galleries, shops and markets, as well as places to dine and stay. The website also includes events and maps.
  • Based in Asheville, NC “Handmade in America” is
  • It’s also spun off many organizations over the years. AWE is an example.
  • Example from Rural Tourism Marketing.Their region includes 5 other communities, and besides the big fiddle contest, their visitors generally come from these surrounding communities. These 6 towns support each other and together have created a Regional Farm Country Flavor that brings fiddlers back year after year. The come in June, and many come back at other times because they love Weiser6 communities share a weekly email blast. The impact of this is enormous. Each business in every town nearby knows what is happening in the region. When a customer comes in to any shop or motel and asks a front-line worker  “what there is to do around here” there is a ready answer that includes activities for the entire region. Weiser and its neighbors have overcome a rural tendency to be competitive with nearby towns.
  • Everything you can to learn about and get your community to understand and buy local.
  • CDBG Community Development Block Grant Programs - CPD - HUDEDBG - Economic Development Block Grant,Department of Housing
  • 7 Ways To Innovate And Deliver Unique Value To Your CustomersMarket driven innovation – ask your market what they wantResearch driven innovation – do some googling, ask your librarianService Driven - Adding a service in order to make it easier to do business or use an existing product. Competitive driven innovation -This is innovation that is a reaction to what competition is doing in the market. Waste by products drivenDevelop your innovation plan for your businessFood Vendor - strapped an iPad to the side of his food truck. When people order their food, he takes a picture and uploads it to his Facebook fan page.The customer can then tag themselves in the photo right then and there. Now everyone on their friends list can see what they had for lunch. He’s now tapped into the customer’s co-workers, friends and family in the area.
  • Regional Flavor: Homegrown Economies

    1. 1. Presented at the Rural Arts & Culture Summit<br />by Deborah McLaren<br />Local Flavor Travel<br />Regionaland Local FlavorHomegrown Economic Development<br />
    2. 2. The Association for Enterprise Opportunity is credited with championing the concept of Regional Flavor. Their valuable work is a great place to start in building a Regional Flavor Strategy .<br />
    3. 3. Regional Flavor Strategies is an innovative, homegrown and evolving approach to rural community and economic development. It builds on the best of a region’s people, places, passions and potential. <br />
    4. 4. For decades rural communities have chased the latest economic development rage, with resource extraction, manufacturing, big box stores, prisons and casinos all touted as Rural America’s next salvation. These options have delivered little and none have proven sustainable. <br />The need for fresh, more homegrown strategies becomes apparent. One response has come from the growing microenterprise development movement which assists struggling businesses and supports would be entrepreneurs.<br />
    5. 5. RF started with a few pilot projects around the US. While each region’s flavor, needs and proposed strategies were theirs alone, all worked on assuring that business owners received the technical assistance they needed to succeed. <br />
    6. 6. Regional Flavor is an adaptive model*Engages a broad spectrum of communities, business owners, not-for-profits, and other institutions in collectively reclaiming and reshaping a region’s economic destiny. *Preserves landscape, heritage and other assets.<br />
    7. 7. RFS invites people often excluded from the economic development process to actively engage in seeking innovative ways to combine regional assets to generate a unique regional flavor. <br />
    8. 8.
    9. 9. Regional Flavor is built on the following principles:<br />1. Help each locally owned business or organization to be world class, unique and continually innovative.<br />2. Know all the assets specific to your area and develop ways to add value to them.<br />3. Help weave together the assets of an area such as the artists, specialty food produces, local heritage, recreation opportunities, etc, and create practical activities across political jurisdictions.<br />4. Encourage visitors and residents to develop long-term emotional bonds with the region.<br />5. Be strategic about connecting urban and rural areas in the region.<br />
    10. 10. 1. Help each locally owned business or organization to be world class, unique and continually innovative.<br />Too many small towns start by focusing on recreation and attractions assets. They look around at all the magnificent things that visitors can do in their area and excitedly create brochures, DVD’s, web sites and kiosks. People flock to the area, but most of the benefit goes to the nearby communities with more visitor services.<br />
    11. 11. A community redevelopment project designed to help the existing grocery store, B&B, old time drive-in and restaurant showcase their unique regional flavor would start the transformation of the whole town.<br />
    12. 12. 2. Know all the assets specific to your area and develop ways to add value to them.<br />
    13. 13. “By collectively identifying our communities’ strengths and assets, we can move forward with a positive vision of who we are as a region and who we can become.”http://www.opengreenmap.org/greenmap/northeast-ohio-green-map<br />
    14. 14. Help weave together the assets of an area such as the artists, specialty food produces, local heritage, recreation opportunities, etc, and create practical activities across political jurisdictions.<br />
    15. 15. 4. Encourage visitors and residents to develop long-term emotional bonds with the region.<br />
    16. 16. 5. Be strategic about connecting urban and rural areas in the region.<br />
    17. 17. Brainstorm ideas and projects that can bring people togetherGrowing food helps connect urban and rural neighbors<br />
    18. 18. AEO’s Regional Flavor pilot projectsThree Case Studies<br />Arkansas Rural Heritage Development Initiative<br />The Concord Grape Heritage Region<br />Appalachian Ohio<br />
    19. 19.
    20. 20. The Rural Heritage Development Initiative was inspired by a project of Main Street Arkansas to determine why Main Street communities in the Arkansas Delta weren’t having as much success as the rest of Arkansas.<br />
    21. 21. The RHDI was sponsored by the National Trust for Historic Preservation. Partners in the RHDI are Main Street Arkansas, Arkansas Delta Byways and the Historic Preservation Alliance of Arkansas, as well as the Main Street programs of Blytheville, Dumas, Helena, Osceola and West Memphis.<br />
    22. 22. Arkansas Delta Cultural History<br />
    23. 23. Main Street Initiative Rogers, AR<br />
    24. 24. Main Street Initiative, Blythville, AR<br />
    25. 25. West Helena pre-initiative<br />
    26. 26. West Helena post-initiative<br />
    27. 27.
    28. 28. Product Development and Packaging<br />
    29. 29.
    30. 30. Arkansas Delta Heritage Trails<br />African American Heritage Trail<br />Birding the Byways (Audubon Arkansas)<br />Civil War Heritage Trail<br />Mississippi River Trail (Biking Trail)<br />Music Heritage Trail<br />Sunken Lands Tour<br />
    31. 31.
    32. 32.
    33. 33. National Trust for Historic Preservation Regions<br />
    34. 34. Main Street<br />National Trust for Historic Preservation<br />
    35. 35. A Proven Strategy: The Main Street Four-Point Approach®<br />* Organization<br />
    36. 36. * Promotion<br />
    37. 37. * Design<br />
    38. 38. * Economic Restructuring<br />
    39. 39. America’s Scenic Byways<br />The program is a grass-roots collaborative effort established to help recognize, preserve and enhance selected roads throughout the United States. The U.S. Secretary of Transportation recognizes certain roads as All-American Roads or National Scenic Byways based on one or more archeological, cultural, historic, natural, recreational and scenic qualities.<br />
    40. 40. The vision of the Federal Highway Administration's National Scenic Byways Program is "To create a distinctive collection of American roads, their stories and treasured places.”<br />
    41. 41. Lake Erie Concord Grape BeltConcord Grape Belt Heritage Area<br />
    42. 42. The Lake Erie Concord Grape Belt Area was designated as New York State’s 19th Heritage Area in 2006 by state legislation. This was the first Heritage Area to have a primary focus on its agricultural heritage.<br />
    43. 43. Estimated Economic Impact of the Concord Grape Belt Industry<br />* Annual Economic Impact of $340 Million<br /> * 30,000 Vineyard Acres<br /> * 6 Major Juice/Wine Processors<br /> * Wine Trail with Twenty-Two Quality Wineries<br /> * Directly Employ over 2,000 people<br /> * Indirectly Employ over 5,000 people<br /> * Growing Agritourism Hub<br />
    44. 44.
    45. 45.
    46. 46. Concord Grape Belt Heritage Area Management Plan Approved<br />
    47. 47. Appalachian Ohio<br />ACEnet demonstrates four areas of topical expertise working in rural communities:<br />rebuilding a local food sector,<br />2) education and training focusing on entrepreneurs,<br />3) civic engagement emphasizing sustainable development and<br />4) increasing access to capital for families and communities to build economic assets.<br />
    48. 48. Business Incubation<br />Loan Funds<br />ACEnet's sister organization ACEnet Ventures provides loans ranging from microloans of $1500 to equipment and real estate loans up to $350k.<br />
    49. 49. Food Manufacturing<br />Product Development Services <br />Product Marketing <br />
    50. 50. Training & Business Coaching<br />
    51. 51. ACEnet offers a look into the ACEnet model for:<br /> Shared Use Kitchen Incubators<br /> Entrepreneurship<br /> Small Business Development<br /> Market Readiness<br /> Regional Branding / Buy Local Campaigns<br /> Community Foods: Markets and Gleaning<br /> Projects<br /> Value-Added Agriculture / Agritourism<br />Community Development<br />
    52. 52.
    53. 53.
    54. 54.
    55. 55.
    56. 56. The Dairy Barn Arts Center <br /> One of Southeast Ohio's premiere art galleries, drawing nearly 15,000 visitors to the region every year<br /> Promote historic barns within their agricultural and architectural context, and their maintenance requirements, as lasting icons of our cultural heritage.<br />Barns of Ohio<br />Friends of Ohio Barns<br />Supporting Barn Conservation Efforts Since 2002<br />
    57. 57.
    58. 58. Why the 30 mile meal matters.<br />Many of us are only two generations removed from a primarily locavore way of life. We often grew and canned our own food or we knew the people who produced it. Within a 30 mile radius of Athens, we have an incredible breadth and depth of people and businesses focused on local foods. Farmers, food events, specialty food producers, a range of farmer and retail markets, as well as independently-owned eateries and bars featuring local ingredients The 30 Mile Meal Project is a collaboration of the ACCVB, the Appalachian Center for Economic Networks (ACEnet) and over 130 local food partners. <br />
    59. 59.
    60. 60. Main Street<br />The Ohio Main Street Program, administered by Heritage Ohio, works with communities across the state to revitalize their historic or traditional commercial areas. ACEnet has partnered with numerous other individuals and organizations to work together in the historical and cultural preservation of downtown Nelsonville, OH. With the assistance of this coalition, Nelsonville was selected as a Main Street Community. <br />
    61. 61. Other Examples of Regional Flavor<br />
    62. 62. Circle Farm Tours near Vancouver, BC Canada grew with the work of a few dedicated people<br />
    63. 63.
    64. 64. Guiding Principles<br />* The handmade object and the artists who create it. <br />* Craft is an integral part of economic development.<br />* The creation and appreciation of the handmade object is transformative to individuals and communities. <br />* Cultural heritage. Honoring arts, artists and cultural traditions in a region preserves and enriches community life. <br />* Sustainable development. The people in communities serve as the best resource to understand their challenges and opportunities and to seek and find solutions. <br />* Inclusion. It is vital, and all are welcome to participate. <br />* The regional approach. All communities come to the table with distinct assets and the opportunity to contribute and learn together across perceived boundaries. <br />* Partnerships. People, the communities and the region are best served by individuals and organizations working cooperatively. <br />Innovation. Creativity is essential in finding and implementing workable solutions. <br />
    65. 65.
    66. 66. Weiser, Idaho* Thriving little community in the middle of Idaho farm country is known worldwide as the home of the annual National Old Time Fiddle Contest. Their downtown is a bustling center for locally owned businesses. Weiser and 5 surrounding communities are model of collaboration.<br />
    67. 67. Final Thoughts<br />
    68. 68. Focus on your local businesses<br />Shop locally.<br />
    69. 69. Look at ways your town might use CDBG or EDBG funds to help businesses innovate, redecorate, or expand their effective online marketing.<br />
    70. 70. As a business owner, link you web site to every other small business in your town to increase your visibility online, increase your online traffic and get your town front and center on the information superhighway.<br />
    71. 71. Innovate, innovate, innovate. As a business owner, always be thinking of ways to uniquely express your business vision and objectives. Do it on the Internet, with paint, with services.<br />
    72. 72. Collaborate, collaborate, collaborate. Shopping Locally is just the beginning. A single business can be the catalyst for a whole Regional Flavor Strategy, but it’s very hard to be a Regional Flavor Destination all alone.<br />
    73. 73. NOT The End<br />In an age where community involvement and partnerships with civil society are increasingly being recognized as indispensable, there is clearly a growing potential for cooperative development and renewal worldwide. -- Kofi Annan<br />
    74. 74. Arkansas Delta Heritage Initiative http://arkansasdelta.org/<br />Concord Grape Belt Heritage Association http://www.concordgrapebelt.org/<br />ACENetRegional Flavor http://www.acenetworks.org/oldsite/sectors/regflav/<br />National Trust for Historic Preservation http://preservationnation.org/<br />Main Street http://www.preservationnation.org/main-street/<br />America’s Byways http://www.byways.org/<br />Deborah McLaren, Consultant<br />Local Flavor Travel<br />Assisting the development and promotion of LOCAL food, art, culture, heritage and travel<br />1873 Iglehart Avenue<br />Saint Paul, MN 55104 USA<br />651-983-9880 Deborah@mm.com<br />Facebook: LocalFlavorTravel<br />Coming soon: www.localflavortravel.com<br />

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