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Mobile Marketing - CMA Experiential Conference
 

Mobile Marketing - CMA Experiential Conference

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    Mobile Marketing - CMA Experiential Conference Mobile Marketing - CMA Experiential Conference Presentation Transcript

    • Mobile Marketing Then and Now
      Deborah Hall
      @web2mobile
      deb@web2mobile.ca
    • Mobile Marketing Now..
      • Half of all internet connections – NOW – are mobile.. (worldwide)
      • “World’s fav internet device is NOW …… a phone!
      • Enabling this technological shift is cloud computing
      Change for 2010 “Mobile First” – Eric Schmidt, Google
      -Developers starting with mobile experience and building out from there
    • Speed of Access
      • Expectation is websites load as quickly, almost as quickly or faster on their mobile phone compared to their home or work computer
      • 50% of mobile users are willing to wait only 6-10 seconds before giving up.
      source: Gomez Inc.
    • Problems Accessing a Website from a Mobile Phone are Common
      • 60% of mobile web users have had access problems in the past year
      • Slow load time was the number 1 issue
      • 51% complained of mis-formatted content
      • 43% of users complained of actions and links that didn’t work
    • Case Study: Mobile Optimization
    • Case Study: Mobile Optimization