Mobile Marketing - CMA Experiential Conference

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  • 1. Mobile Marketing Then and Now
    Deborah Hall
    @web2mobile
    deb@web2mobile.ca
  • 2. Mobile Marketing Now..
    • Half of all internet connections – NOW – are mobile.. (worldwide)
    • 3. “World’s fav internet device is NOW …… a phone!
    • 4. Enabling this technological shift is cloud computing
    Change for 2010 “Mobile First” – Eric Schmidt, Google
    -Developers starting with mobile experience and building out from there
  • 5. Speed of Access
    • Expectation is websites load as quickly, almost as quickly or faster on their mobile phone compared to their home or work computer
    • 6. 50% of mobile users are willing to wait only 6-10 seconds before giving up.
    source: Gomez Inc.
  • 7. Problems Accessing a Website from a Mobile Phone are Common
    • 60% of mobile web users have had access problems in the past year
    • 8. Slow load time was the number 1 issue
    • 9. 51% complained of mis-formatted content
    • 10. 43% of users complained of actions and links that didn’t work
  • Case Study: Mobile Optimization
  • 11. Case Study: Mobile Optimization