Easy to Use : comparison - This website is also easy to use, everything is on the first page. - The main difference is coming from the additional details and texts which depending on the customer can makes it less clear.
- Easy to use, clear menu detailed helping the customers to go where ever they wish.
Pictures and details are also present in order to help the customer find everything he wishes.
Simple menu with more pictures than text that make it easier to read.
For this hotel, «Like » for Facebook is available on the main page at the bottom . So customers can « Like » W New York and share with their friends and maybe share the content . It can definitely improve the hotel’s visibility.
However, only « Like » for Facebook is available. We can not find Twitter or any other social networks where customers can be able to share their comments
For this hotel, the « sharing » page is not easy to find: at the bottom of the main page and written in small font
However the page is well designed and suggest 5 different social networks to share the website and spread the content. You can even leave a comment when you share the page. It can make it quiet convenient
W New York The Grove London
Express Positioning The Grove London W New York
Text and pictures reflect the tradition, make the customers cosy in a luxury, traditional and confort environment .
For each photo you have a sentence so the customer just need to follow the flow
The main page is more design than the Grove London but the white wallpaper can make it cold for the customer and more tradtional.
To improve their visibility, they should create a Facebook page in order to let the customers see the new updates.
They should also develop their engagement – means they should create a real page where customers can leave some comments or ask questions or will be able to share their experience with other customers.
Like the Grove, they should develop their engagement and make the possibility to the customers to comment about the hotel and the experience rather than make the comments about the website.
They should also improve their design and make it more clear with less texts and add more photos on the main page.