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Mobile marketing

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    Mobile marketing Mobile marketing Presentation Transcript

    • LOCAL+SOCIAL+MOBILE FOR HOTELS AND BUSINESSES BEST EXAMPLES DEBORAH BOMSTEIN MOBILE MARKETING
    • TWO EXAMPLES
      • Starbucks
      • A worldwide coffee company
      • Present on social media such as Twitter, Facebook: one of the most important company that control perfectly the communication on social media
      • Offers good deals with Foursquare
      • Viceroy Hotels
      • Hotels & Resorts around the world
      • Promoting its hotels with good deals on Twitter, Facebook and Viceroy is making great efforts regarding the impact of social media on guests engagement
      • Offers good deal when guests check-in via TopGuest (Fourquare, Gowalla)
    • TWO EXAMPLES
      • Starbucks
      • Viceroy Hotels
      Possibility to get 20% off if guests check-in on Foursquare, Gowalla, Facebook places Possibility to get discount straight away if you check-in at Starbucks
    • OBJECTIVES OF EACH CAMPAIGN
      • Starbucks
      • Rewards customers for check-in by offering a type of coffee
      • Allows Starbucks to advertise on new products through social media and the offers on these platforms
      • Enlarge its community to invite more people to consume its products
      • Interact with customers to get their opinion about the new products : and let them try it !
      • Viceroy Hotels
      • Rewards customers for multiple check-in at hotels or restaurants by offering dicounts and points
      • Attract current and new customers to visit more often the places
      • «  Join the conversation  » via social media to enlarge its visibility to friends of customers
      • Invite more customers to become influencers by talking about the good offers on social media
    • SOCIAL TOOLS USED IN EACH CAMPAIGN
      • Starbucks
      • Facebook : launching special offers and games for the fans like the Tax Day
      • Twitter : informing the fans of all the new services & offers – 1% of all the tweet in France
      • Foursquare : 1st company to offer good deals on the Location-based service on mobile
      • Viceroy Hotels
      • Facebook : a good place to interact with fans and customers who ask questions about offers
      • Twitter: Invite influencers to interact more about Viceroy to win good offers such as free stay in one of the hotels
      • TopGuest : get points, miles and perks for places check-in via Foursquare, Gowalla, Facebook places
    •  
    • HOW WILL BE THE RESULTS MEASURED?
      • By using different tools such as:
      • Klout: tracks your online influence through social media
      • Google analytic: allows to check your website traffic and marketing effectiveness
      • Mechant Platform of Foursquare
      • TwitteRadar : allows a good analyse of Twitter account
      • Tracking the number of guests who book special discounts offer via Foursquare, TopGuest, Facebook
    •  
    • WHICH ONE DO I THINK IS SMATTER?
      • Viceroy Hotels is the smatter one for me:
      • Check-in 5 times to get 20% off allows Viceroy Hotels to:
      • http://www.topguest.com/terms/viceroy
      • Enlarge its visibility: check-in 5 times on social media will improve the number of fans and interests of them
      • Reach more customers : they will become influencers and ask their friends to check-in also to enjoy a meal together for instance
      • Using TopGuest allows customers to use Foursquare, Gowalla, Twitter and Facebook: better communication