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Influence marketing - Actions Plan for K West Hotel
Influence marketing - Actions Plan for K West Hotel
Influence marketing - Actions Plan for K West Hotel
Influence marketing - Actions Plan for K West Hotel
Influence marketing - Actions Plan for K West Hotel
Influence marketing - Actions Plan for K West Hotel
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Influence marketing - Actions Plan for K West Hotel

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  • 1. Influence Marketing Action Plan for the K West Hotel<br />Lauriane Laurent & Deborah Bomstein<br />
  • 2. Who are the influencers ?<br />Our TravelAgencies<br />Tour operators<br />Regularguests<br />Our guestswhowritereviews on the web<br />Thirdparties<br />Blogger experts on sustainabledevelopment, Spa and luxuryindustry<br />Tourismoffices<br />Specializedpress<br />Ourselves<br />
  • 3. Action Plan<br />Create once a month a theme party in the hotel or spa or kitchen to highlighteach part of the hotel – Guestswillbeinfluencialbloggers, the press, ourregularguests.<br />Theywillbeinfluencers by postingvideos or/and photos and theircomments about the party and the hotel in general. <br />It has to bedifferent to have more visibility on the web<br />
  • 4. Createpartnershipswith green associations <br />Let the customers know thatwe are participating to environmentprojects<br />Communicate about ourinvolvement (associateourname to the organization) <br />Put flyers in the hotel and in the guestrooms to let the guestsalsoparticipate to our program.<br />All thesemakeour « eco-friendly » guests talk about us and encourage people to staywith us.<br />
  • 5. Contest<br />Organize a contest to design, for instance, the future guest room. The information willcirculate via our blog, ourwebsite, the internet usersthrough social networks.<br />Participants will have to make a video to show the project. <br />Videoswillbeposted on our blog and linked to YouTube<br />The best videowillbeselected by the hotel team and the internet users.<br />The winner of the contestwillbeoffered a weekend in ourhotel to bepampered<br />
  • 6. Be ourown influencer<br />Createourown blog in whichwewill post videos, photos and articles<br />The blog willoffer a section dedicated to the spa and wellnesswithplenty of advices on how to take care of yourself. Samecouldbedonewith the Chef sharing histips, recipes…<br />The employees of the hotelwillbeinvolved in the video promotion <br />

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