Influence marketing - Actions Plan for K West Hotel
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Influence marketing - Actions Plan for K West Hotel

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    Influence marketing - Actions Plan for K West Hotel Influence marketing - Actions Plan for K West Hotel Presentation Transcript

    • Influence Marketing Action Plan for the K West Hotel
      Lauriane Laurent & Deborah Bomstein
    • Who are the influencers ?
      Our TravelAgencies
      Tour operators
      Regularguests
      Our guestswhowritereviews on the web
      Thirdparties
      Blogger experts on sustainabledevelopment, Spa and luxuryindustry
      Tourismoffices
      Specializedpress
      Ourselves
    • Action Plan
      Create once a month a theme party in the hotel or spa or kitchen to highlighteach part of the hotel – Guestswillbeinfluencialbloggers, the press, ourregularguests.
      Theywillbeinfluencers by postingvideos or/and photos and theircomments about the party and the hotel in general.
      It has to bedifferent to have more visibility on the web
    • Createpartnershipswith green associations
      Let the customers know thatwe are participating to environmentprojects
      Communicate about ourinvolvement (associateourname to the organization)
      Put flyers in the hotel and in the guestrooms to let the guestsalsoparticipate to our program.
      All thesemakeour « eco-friendly » guests talk about us and encourage people to staywith us.
    • Contest
      Organize a contest to design, for instance, the future guest room. The information willcirculate via our blog, ourwebsite, the internet usersthrough social networks.
      Participants will have to make a video to show the project.
      Videoswillbeposted on our blog and linked to YouTube
      The best videowillbeselected by the hotel team and the internet users.
      The winner of the contestwillbeoffered a weekend in ourhotel to bepampered
    • Be ourown influencer
      Createourown blog in whichwewill post videos, photos and articles
      The blog willoffer a section dedicated to the spa and wellnesswithplenty of advices on how to take care of yourself. Samecouldbedonewith the Chef sharing histips, recipes…
      The employees of the hotelwillbeinvolved in the video promotion