Augmented reality think tank
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Augmented reality think tank






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Augmented reality think tank Augmented reality think tank Presentation Transcript

  • Deborah Bomstein Think Tank 2011 Mobile + Social + Augmented reality = new luxury experience
  • A new luxury in your life !
  • Impact on customer service expectations
    • New luxury experience : more personalized according to the customers needs.
    • Customer service will go beyond their expectations: more fun and interactive. Customer service will not stop at the hotel but will continue outside of the property.
    • Huge impact and enlargement of the personalized service
  • What types of hospitality operations will benefit ?
    • All the department can benefit of the augmented reality:
      • F&B: by showing how a meal is prepared through an application on Ipad or tablet – by showing which ingredients are used in each meals – by showing which restaurant fits for you !
      • Spa : Easy access to how a treatment is done
      • Interactive dressing : possibility to create your own dressing
      • Front desk : possibility to show interactive room according to the wish of the customers
  • Integration of services and benefits for hotels
    • Augmented reality will allow each customer to create its own experience.
    • Interactive guide at anytime for private tours at the museums, around the city, shopping.
    • Possibility to obtain discounts and coupons for good deals through different partnerships around the hotel.
  • How a hotel can use the capabilities to create digital differentiation?
    • Creation of a hotel application for mobile & tablet devices to make the difference :
      • Let’s plan games for kids
      • Let’s plan private dinners or parties to discover outside/inside of the hotel to “interactive” the customers stay.
    • Possibility to place at disposal Ipad and Iphone to customers with augmented reality application already downloaded
    • It is like having a personal guide 24/7 available to give you reviews and show you the city !
  • Most impressive things about Augmented reality
  • Most impressive things about Augmented reality
    • More real than the reality itself !
    • The Layar application presented by Macha is just incredible ! Scanning codes to find places are just so fun !
    • However, it must be accessible to all the mobile devices like Blackberry also in order to let everyone play !