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Augmented reality think tank
 

Augmented reality think tank

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    Augmented reality think tank Augmented reality think tank Presentation Transcript

    • Deborah Bomstein Think Tank 2011 Mobile + Social + Augmented reality = new luxury experience
    • A new luxury in your life !
    • Impact on customer service expectations
      • New luxury experience : more personalized according to the customers needs.
      • Customer service will go beyond their expectations: more fun and interactive. Customer service will not stop at the hotel but will continue outside of the property.
      • Huge impact and enlargement of the personalized service
    • What types of hospitality operations will benefit ?
      • All the department can benefit of the augmented reality:
        • F&B: by showing how a meal is prepared through an application on Ipad or tablet – by showing which ingredients are used in each meals – by showing which restaurant fits for you !
        • Spa : Easy access to how a treatment is done
        • Interactive dressing : possibility to create your own dressing
        • Front desk : possibility to show interactive room according to the wish of the customers
    • Integration of services and benefits for hotels
      • Augmented reality will allow each customer to create its own experience.
      • Interactive guide at anytime for private tours at the museums, around the city, shopping.
      • Possibility to obtain discounts and coupons for good deals through different partnerships around the hotel.
    • How a hotel can use the capabilities to create digital differentiation?
      • Creation of a hotel application for mobile & tablet devices to make the difference :
        • Let’s plan games for kids
        • Let’s plan private dinners or parties to discover outside/inside of the hotel to “interactive” the customers stay.
      • Possibility to place at disposal Ipad and Iphone to customers with augmented reality application already downloaded
      • It is like having a personal guide 24/7 available to give you reviews and show you the city !
    • Most impressive things about Augmented reality
    • Most impressive things about Augmented reality
      • More real than the reality itself !
      • The Layar application presented by Macha is just incredible ! Scanning codes to find places are just so fun !
      • However, it must be accessible to all the mobile devices like Blackberry also in order to let everyone play !