Affiliate revenue - Expedia Vs Amazon
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Affiliate revenue - Expedia Vs Amazon Presentation Transcript

  • 1. Expedia vs Amazon
    Affiliate revenue
    Déborah BOMSTEIN
    & Lauriane LAURENT
    MBA 2 A
  • 2. Amazon
    Expedia
    Quick , easy and free online application to the affiliate program = form to fill in
    Once application submitted and approved, candidate willreceive an email with the links hecan use on his site
    It does not requireexclusivity
    Some parties are “Ineligible Party”(travel agency, travel supplier, or other travel provider), or any successor, employee, agent or corporate affiliate.
    Quick, easy and free online application = form to fill in
    It does not requireexclusivity
    Do not need a business license
    Affiliatecannotpromote certain items for some brands Amazon has an agreement with.
    Some US States are not allowed to participate
    Can join 3 different programs depending on the type of productyoupromote on your site
    Participation terms
  • 3. Amazon
    Expedia
    Rental car transactions: 2% per transaction
    Cruise transactions: $20 to $30 per transaction based on monthly Cruise sales
    Vacation package transactions: 2.5% of vacation package
    Destination Services/Activities transactions: 5% per transaction
    Fixed Advertising Fee Rates for Specific Product Categories
    Commission Structure
  • 4. Expedia
    Amazon
    Fixed Advertising Fee Rates for Specific Product Categories
    Airline transactions: $3 per transaction
    Expedia Special Rate hotel transactions: 5.5% to 6% per transaction based on monthly Merchant hotel sales
    Agencyhotel transactions: 3% per transaction
    Commission Structure
  • 5. Expedia
    Amazon
    Get 24/7 access to:
    The top Expedia banners
    Links
    Booking engines
    Pop up, pop under
    PPC
    Get 24/7 access to:
    Links and banners
    Widgets
    White label store
    Site stripes
    Blogs
    Marketing tools
  • 6. Expedia
    Amazon
    Summary: which program wouldyouchoose and for what types of sites?
    Wewouldchoose Expedia if wewere:
    Travel blog
    A luggage shop or shop related to traveling
    An international studies or international job site
    Wewouldchoose
    Amazon if wewere:
    Literrature or music passionate blog
    Courses online for students