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Affiliate revenue - Expedia Vs Amazon
Affiliate revenue - Expedia Vs Amazon
Affiliate revenue - Expedia Vs Amazon
Affiliate revenue - Expedia Vs Amazon
Affiliate revenue - Expedia Vs Amazon
Affiliate revenue - Expedia Vs Amazon
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Affiliate revenue - Expedia Vs Amazon

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  • 1. Expedia vs Amazon<br />Affiliate revenue<br />Déborah BOMSTEIN<br /> & Lauriane LAURENT<br />MBA 2 A<br />
  • 2. Amazon<br />Expedia<br />Quick , easy and free online application to the affiliate program = form to fill in<br />Once application submitted and approved, candidate willreceive an email with the links hecan use on his site<br />It does not requireexclusivity<br />Some parties are “Ineligible Party”(travel agency, travel supplier, or other travel provider), or any successor, employee, agent or corporate affiliate. <br />Quick, easy and free online application = form to fill in<br />It does not requireexclusivity<br />Do not need a business license<br />Affiliatecannotpromote certain items for some brands Amazon has an agreement with.<br />Some US States are not allowed to participate<br />Can join 3 different programs depending on the type of productyoupromote on your site<br />Participation terms<br />
  • 3. Amazon<br />Expedia<br />Rental car transactions: 2% per transaction <br />Cruise transactions: $20 to $30 per transaction based on monthly Cruise sales <br />Vacation package transactions: 2.5% of vacation package <br />Destination Services/Activities transactions: 5% per transaction <br />Fixed Advertising Fee Rates for Specific Product Categories<br />Commission Structure <br />
  • 4. Expedia<br />Amazon<br />Fixed Advertising Fee Rates for Specific Product Categories<br />Airline transactions: $3 per transaction <br />Expedia Special Rate hotel transactions: 5.5% to 6% per transaction based on monthly Merchant hotel sales <br />Agencyhotel transactions: 3% per transaction <br />Commission Structure <br />
  • 5. Expedia<br />Amazon<br />Get 24/7 access to:<br />The top Expedia banners <br />Links<br />Booking engines<br />Pop up, pop under<br />PPC<br />Get 24/7 access to:<br />Links and banners<br />Widgets<br />White label store<br />Site stripes<br />Blogs <br />Marketing tools<br />
  • 6. Expedia<br />Amazon<br />Summary: which program wouldyouchoose and for what types of sites? <br />Wewouldchoose Expedia if wewere:<br />Travel blog<br />A luggage shop or shop related to traveling<br />An international studies or international job site<br />Wewouldchoose<br />Amazon if wewere:<br />Literrature or music passionate blog<br />Courses online for students<br />

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