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Use Jedi Mind Tricks to Convince <br />Non-Believers to Use Social Media<br />
Social Proof Magic<br />Effects of social influence can be seen in the tendency of large groups to conform to choices whic...
Why Are They Saying No?<br />MONEY??<br />RIOTS?<br />SCARED?<br />
Something to Consider…<br />Would you personally rather someone ask you about your thoughts or complain about you to someo...
Apply the Question to an Organization<br />Who wants 2,000 Facebook friends or 6,000 Twitter followers to hear a customer’...
A Second Question to Consider…<br />Is it scarier to be WITH <br />your customers?<br />
  Or, is it scarier to have NO IDEA what your customers are saying?<br />
Create a tribe. Be a leader!<br />Don’t create a tribe. <br />Let your competition lead!<br />
But wait…<br />Do your research. <br />Base choices on goals.<br />Test. Track. Measure.<br />
A 5-Step Business Model<br />Become a leader.<br />Solve problems.<br />Grow a following.<br />Solve more problems.<br />S...
Six O’Clock Scramble </li></li></ul><li>Myth: Facebook is Silly<br />
Myth: Social Media Causes Riots and Revolutions<br />FYI: Paul Revere did not have Facebook. <br />Bad things happened BEF...
Myth: We Are a Government Agency. We Can’t Do This!<br />
Contact Me<br />Deborah Ager<br />@clickwisdom<br />http://www.linkedin.com/deborahager<br />
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Social Media for Nonbelievers

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Transcript of "Social Media for Nonbelievers"

  1. 1. Use Jedi Mind Tricks to Convince <br />Non-Believers to Use Social Media<br />
  2. 2. Social Proof Magic<br />Effects of social influence can be seen in the tendency of large groups to conform to choices which may be either correct or wrong…sometimes referred to as herd behavior. (wikipedia)<br />
  3. 3. Why Are They Saying No?<br />MONEY??<br />RIOTS?<br />SCARED?<br />
  4. 4. Something to Consider…<br />Would you personally rather someone ask you about your thoughts or complain about you to someone else without you knowing about it?<br />We all probably know the answer…<br />
  5. 5. Apply the Question to an Organization<br />Who wants 2,000 Facebook friends or 6,000 Twitter followers to hear a customer’s unanswered complaint?<br />
  6. 6. A Second Question to Consider…<br />Is it scarier to be WITH <br />your customers?<br />
  7. 7. Or, is it scarier to have NO IDEA what your customers are saying?<br />
  8. 8. Create a tribe. Be a leader!<br />Don’t create a tribe. <br />Let your competition lead!<br />
  9. 9. But wait…<br />Do your research. <br />Base choices on goals.<br />Test. Track. Measure.<br />
  10. 10. A 5-Step Business Model<br />Become a leader.<br />Solve problems.<br />Grow a following.<br />Solve more problems.<br />Succeed<br />Who Did This?<br /><ul><li>Seth Godin
  11. 11. Six O’Clock Scramble </li></li></ul><li>Myth: Facebook is Silly<br />
  12. 12. Myth: Social Media Causes Riots and Revolutions<br />FYI: Paul Revere did not have Facebook. <br />Bad things happened BEFORE social media. <br />Bad things will happen AFTER social media.<br />
  13. 13. Myth: We Are a Government Agency. We Can’t Do This!<br />
  14. 14. Contact Me<br />Deborah Ager<br />@clickwisdom<br />http://www.linkedin.com/deborahager<br />
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