Social Media for Nonbelievers

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Transcript

  • 1. Use Jedi Mind Tricks to Convince
    Non-Believers to Use Social Media
  • 2. Social Proof Magic
    Effects of social influence can be seen in the tendency of large groups to conform to choices which may be either correct or wrong…sometimes referred to as herd behavior. (wikipedia)
  • 3. Why Are They Saying No?
    MONEY??
    RIOTS?
    SCARED?
  • 4. Something to Consider…
    Would you personally rather someone ask you about your thoughts or complain about you to someone else without you knowing about it?
    We all probably know the answer…
  • 5. Apply the Question to an Organization
    Who wants 2,000 Facebook friends or 6,000 Twitter followers to hear a customer’s unanswered complaint?
  • 6. A Second Question to Consider…
    Is it scarier to be WITH
    your customers?
  • 7. Or, is it scarier to have NO IDEA what your customers are saying?
  • 8. Create a tribe. Be a leader!
    Don’t create a tribe.
    Let your competition lead!
  • 9. But wait…
    Do your research.
    Base choices on goals.
    Test. Track. Measure.
  • 10. A 5-Step Business Model
    Become a leader.
    Solve problems.
    Grow a following.
    Solve more problems.
    Succeed
    Who Did This?
    • Seth Godin
    • 11. Six O’Clock Scramble
  • Myth: Facebook is Silly
  • 12. Myth: Social Media Causes Riots and Revolutions
    FYI: Paul Revere did not have Facebook.
    Bad things happened BEFORE social media.
    Bad things will happen AFTER social media.
  • 13. Myth: We Are a Government Agency. We Can’t Do This!
  • 14. Contact Me
    Deborah Ager
    @clickwisdom
    http://www.linkedin.com/deborahager