3. Decide What to Measure What Will You Measure in Facebook’s Insight Tool?
Types of Metrics to Measure How much feedback? Conversion rate? How much did customer service ratings improve? Did traffic to main website increase from Facebook? How many newsletter sign ups? Interactions?
4 Choose Tools Radian 6 Lithium (formerly ScoutLabs) Social Mention Alterian Google Analytics (if measuring traffic to the main website)
Review: The Seven Steps Select Goals Benchmark Current State Decide What to Measure Choose Tools and Review Metrics Evaluate Content Examine Details Review Big Picture
The Bonus Slide Engagement = valuable. Change minds. Traffic, Sales, Customer Happiness Increase in customer value PR: In 2011, everybody is a newspaper Retention: Less expensive to convert existing customer Develop dashboard with key performance indicators (KPIs)
Thank You! Deborah Ager, Principal Bolt Digital Strategies, LLC @clickwisdom