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7 Steps to Measuring Facebook Success
7 Steps to Measuring Facebook Success
7 Steps to Measuring Facebook Success
7 Steps to Measuring Facebook Success
7 Steps to Measuring Facebook Success
7 Steps to Measuring Facebook Success
7 Steps to Measuring Facebook Success
7 Steps to Measuring Facebook Success
7 Steps to Measuring Facebook Success
7 Steps to Measuring Facebook Success
7 Steps to Measuring Facebook Success
7 Steps to Measuring Facebook Success
7 Steps to Measuring Facebook Success
7 Steps to Measuring Facebook Success
7 Steps to Measuring Facebook Success
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7 Steps to Measuring Facebook Success

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7 steps to measuring your marketing and communications efforts on Facebook.

7 steps to measuring your marketing and communications efforts on Facebook.

Published in: Business, Technology
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Transcript

  • 1. 7 Steps to Measuring Facebook Success
  • 2. You Can’tMEASURE
    What You Don’t
    TRACK
  • 3. 1. Select Goals
    Measurement goals should include:
    • The change—from x to y—in metrics;
    • 4. The deadline or timeframe for the desired change orgoal.
  • 2. Benchmark Current State
    Benchmark Possibilities:
    • Facebook metrics
    • 5. Twitter metrics
    • 6. Links to website
    • 7. SEO rankings/referrals
    • 8. Customer rating levels
    • 9. Other business metrics
  • 3. Decide What to Measure
    What Will
    You Measure
    in Facebook’s Insight Tool?
  • 10. Types of Metrics to Measure
    How much feedback?
    Conversion rate?
    How much did customer service ratings improve?
    Did traffic to main website increase from Facebook?
    How many newsletter sign ups?
    Interactions?
  • 11. 4 Choose Tools
    Radian 6
    Lithium (formerly ScoutLabs)
    Social Mention
    Alterian
    Google Analytics (if measuring traffic to the main website)
  • 12. 4.1 Review Metrics…
  • 13. How are users interacting?
  • 14. 5. Evaluate Content
  • 15. 6. Examine the Details
  • 16. 7. Review Big Picture
  • 17. Review: The Seven Steps
    Select Goals
    Benchmark Current State
    Decide What to Measure
    Choose Tools and Review Metrics
    Evaluate Content
    Examine Details
    Review Big Picture
  • 18. The Bonus Slide
    Engagement = valuable. Change minds.
    Traffic, Sales, Customer Happiness
    Increase in customer value
    PR: In 2011, everybody is a newspaper
    Retention: Less expensive to convert existing customer
    Develop dashboard with key performance indicators (KPIs)
  • 19. Thank You!
    Deborah Ager, Principal
    Bolt Digital Strategies, LLC
    @clickwisdom

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