Using Social Networking to Promote Your Business

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Using Social Networking to Promote Your Business

  1. 1. Using Social Networking to Promote Your Business<br />
  2. 2. what is social networking?<br />Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.<br />
  3. 3. marketing 1.0<br />
  4. 4. marketing 2.0<br />
  5. 5. who is online?<br />62% are<br />25-54<br />years old<br />
  6. 6. plan<br />Plan THEN act<br />Incorporate into existing marketing efforts<br />Define goals and objectives<br /> Target market<br /> Action to take<br /> Budget<br /> Resources<br />
  7. 7. plan<br />Measure results<br /> Goals<br /> Costs<br /> ROI<br />Revise<br />
  8. 8. it’s all about…<br />Relationships,<br />Relationships,<br />Relationships!<br />
  9. 9. tips & techniques<br /><ul><li>Be a resource AND ask questions
  10. 10. 90/10 rule
  11. 11. Don’t be one-dimensional</li></li></ul><li>tips & techniques<br /><ul><li>Don’t let people forget you
  12. 12. Grammar, spelling and punctuation DO count!
  13. 13. Be responsive AND say Thank You!</li></li></ul><li>tips & techniques<br /><ul><li>Do not ever lie, swear, tell bad jokes and so on
  14. 14. Do not ever post something you don’t want “someone” else to see</li></li></ul><li>strategy<br />
  15. 15. focus!<br />blog<br />
  16. 16. facebook<br />Over 500 million active users, HALF log on every day<br />61% of users are over 35<br />62% earn at least $60,000<br />Second most popular website in U.S.<br />People have Profiles; Businesses have Pages<br />
  17. 17. profile<br />
  18. 18. page<br />
  19. 19. examples<br />
  20. 20. examples<br />
  21. 21. advertising<br />Can promote website or Facebook pages, events, applications and groups<br />Daily budget<br />Schedule<br />Target audience<br /> Location<br /> Demographics<br />Likes and interests<br />Connections<br />
  22. 22. linkedin<br />Over 85 million members <br />71% are over 35 years old<br />69% earn at least $60,000<br />48% have attended college<br />37th largest website in U.S.<br />
  23. 23. profile<br />
  24. 24. connections<br />
  25. 25. company page<br />
  26. 26. groups<br />
  27. 27. answers<br />
  28. 28. advertising<br />As low as $10 per day<br />Target audience<br />Geography<br />Industry<br />Job function<br />
  29. 29. twitter<br />Over 175 million registered users<br />Over 100 million tweets sent every day<br />30% of users earn over $100,000<br />24% are 35-49<br />49% have some college education<br />
  30. 30. page<br />
  31. 31. youtube<br />Over 2 billion videos watched every day<br />36% are 18-34 years old<br />29% earn over $100,000<br />13% have attended graduate school<br />4th largest website in the U.S.<br />“90% of Internet traffic will be video by 2012” (Nielsen)<br />
  32. 32. channel<br />
  33. 33. advertising<br />Target audience<br />Demographic<br />Interest-based<br />Content<br />Buzz<br />
  34. 34. blogging<br />At least 150 million blogs<br />25% of bloggers are 25-34 years old<br />29% are 35-44 years old<br />21% are 45-54 years old<br />50% post 1-3 times a week<br />67% of bloggers are men<br />
  35. 35. example<br />
  36. 36. but I don’t have time!<br />
  37. 37. time management<br />
  38. 38. why?<br />Word of mouth on<br />steroids!!<br />
  39. 39. tell people!<br />
  40. 40. it’s all about…<br />
  41. 41. final thought…<br />
  42. 42. questions?<br />Connect with me!<br />www.facebook.com/deb.krier<br />www.facebook.com/DebKrierTheSociaLight<br />www.linkedin.com/in/deborahkrier<br />www.twitter.com/debkrier<br />www.debkrier.com/blog<br />www.youtube.com/dkrierthesocialight<br />

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