Using Social Networking to Promote Your Business

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These are the slides from the Dec. 2 webinar.

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Using Social Networking to Promote Your Business

  1. 1. Using Social Networking to Promote Your Business<br />
  2. 2. what is social networking?<br />Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.<br />
  3. 3. marketing 1.0<br />
  4. 4. marketing 2.0<br />
  5. 5. who is online?<br />62% are<br />25-54<br />years old<br />
  6. 6. plan<br />Plan THEN act<br />Incorporate into existing marketing efforts<br />Define goals and objectives<br /> Target market<br /> Action to take<br /> Budget<br /> Resources<br />
  7. 7. plan<br />Measure results<br /> Goals<br /> Costs<br /> ROI<br />Revise<br />
  8. 8. it’s all about…<br />Relationships,<br />Relationships,<br />Relationships!<br />
  9. 9. tips & techniques<br /><ul><li>Don’t be one-dimensional
  10. 10. Be a resource AND ask questions
  11. 11. 90/10 rule
  12. 12. Don’t let people forget you
  13. 13. Be responsive AND say Thank You!
  14. 14. Grammar, spelling and punctuation DO count!
  15. 15. Do not ever lie, swear, tell bad jokes and so on
  16. 16. Do not ever post something you don’t want “someone” else to see</li></li></ul><li>strategy<br />
  17. 17. focus!<br />blog<br />
  18. 18. facebook<br />Over 500 million active users, HALF log on every day<br />61% of users are over 35<br />62% earn at least $60,000<br />Second most popular website in U.S.<br />People have Profiles; Businesses have Pages<br />
  19. 19. profile<br />
  20. 20. page<br />
  21. 21. examples<br />
  22. 22. examples<br />
  23. 23. advertising<br />Can promote website or Facebook pages, events, applications and groups<br />Daily budget<br />Schedule<br />Target audience<br /> Location<br /> Demographics<br />Likes and interests<br />Connections<br />
  24. 24. linkedin<br />Over 85 million members <br />71% are over 35 years old<br />69% earn at least $60,000<br />48% have attended college<br />37th largest website in U.S.<br />
  25. 25. profile<br />
  26. 26. connections<br />
  27. 27. company page<br />
  28. 28. groups<br />
  29. 29. answers<br />
  30. 30. advertising<br />As low as $10 per day<br />Target audience<br />Geography<br />Industry<br />Job function<br />
  31. 31. twitter<br />Over 175 million registered users<br />Over 100 million tweets sent every day<br />30% of users earn over $100,000<br />24% are 35-49<br />49% have some college education<br />
  32. 32. page<br />
  33. 33. youtube<br />Over 2 billion videos watched every day<br />36% are 18-34 years old<br />29% earn over $100,000<br />13% have attended graduate school<br />4th largest website in the U.S.<br />“90% of Internet traffic will be video by 2012” (Nielsen)<br />
  34. 34. channel<br />
  35. 35. advertising<br />Target audience<br />Demographic<br />Interest-based<br />Content<br />Buzz<br />
  36. 36. blogging<br />Almost 150 million blogs<br />25% of bloggers are 25-34 years old<br />29% are 35-44 years old<br />21% are 45-54 years old<br />50% post 1-3 times a week<br />67% of bloggers are men<br />
  37. 37. example<br />
  38. 38. but I don’t have time!<br />
  39. 39. time management<br />
  40. 40. why?<br />Word of mouth on<br />steroids!!<br />
  41. 41. tell people!<br />
  42. 42. it’s all about…<br />
  43. 43. final thought…<br />
  44. 44. questions?<br />Connect with me!<br />www.facebook.com/deb.krier<br />www.facebook.com/DebKrierTheSociaLight<br />www.linkedin.com/in/deborahkrier<br />www.twitter.com/debkrier<br />www.debkrier.com/blog<br />www.youtube.com/dkrierthesocialight<br />
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