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Using Social Networking to Promote Your Business
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Using Social Networking to Promote Your Business

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Learn tips & techniques for promoting your business by using social networking sites.

Learn tips & techniques for promoting your business by using social networking sites.

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    Using Social Networking to Promote Your Business Using Social Networking to Promote Your Business Presentation Transcript

    • Using Social Networking to Promote Your Business
      September 30, 2010
    • what is social networking?
      Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
    • marketing 1.0
    • marketing 2.0
    • who is online?
      62% are
      25-54
      years old
    • many, many options!
    • plan
      Plan THEN act
      Incorporate into existing marketing efforts
      Define goals and objectives
      Target market
      Action to take
      Budget
      Resources
    • plan
      Measure results
      Goals
      Costs
      ROI
      Revise
    • it’s all about…
      Relationships,
      Relationships,
      Relationships!
    • tips & techniques
      • Don’t be one-dimensional
      • Be a resource AND ask questions
      • Combine professional and personal posts
      • Don’t let people forget you
      • 90/10 rule
      • Grammar, spelling and punctuation DO count!
      • Do not ever lie, swear, tell bad jokes and so on
      • Do not ever post something you don’t want “someone” else to see
    • strategy
    • focus!
      blog
    • facebook
      Over 500 million active users, HALF log on every day
      61% of users are over 35
      30% earn $60,000-$100,000; 32% earn over $100,000
      Second most popular website in U.S.
      People have Profiles; Businesses have Pages
    • profile
    • page
    • examples
    • examples
    • advertising
      Can promote website or Facebook pages, events, applications and groups
      Daily budget
      Schedule
      Target audience
      Location
      Demographics
      Likes and interests
      Connections
    • linkedin
      Over 75 million members
      38% are 35-49 years old; 33% are over 50
      31% earn $60,000-$100,000; 38% earn over $100,000
      48% have attended college
      37th largest website in U.S.
    • profile
    • connections
    • company page
    • groups
    • answers
    • advertising
      As low as $10 per day
      Target audience
      Geography
      Industry
      Job function
    • twitter
      Over 145 million registered users
      Over 50 million tweets sent every day
      30% of users earn over $100,000
      45% are 18-34 years old; 24% are 35-49
      49% have some college education
    • page
    • examples
    • examples
    • youtube
      Over 2 billion videos watched every day
      36% are 18-34 years old
      29% earn over $100,000
      13% have attended graduate school
      4th largest website in the U.S.
      “90% of Internet traffic will be video by 2012” (Nielsen)
    • channel
    • advertising
      Target audience
      Demographic
      Interest-based
      Content
      Buzz
    • blogging
      Almost 150 million blogs
      25% of bloggers are 25-34 years old; 29% are 35-44; 21% are 45-54
      23% post once a week; 27% post 2-3 times a week
      67% of bloggers are men
      9% are self-employed; 4% are for businesses
    • example
    • example
    • but I don’t have time!
    • time management
    • aggregators
    • why?
      Word of mouth on
      steroids!!
    • tell people!
    • it’s all about…
    • final thought…
    • find these slides…
      www.slideshare.com/debkrier