Using Social Networking to Promote Your Business

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Learn tips & techniques for promoting your business by using social networking sites.

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Using Social Networking to Promote Your Business

  1. 1. Using Social Networking to Promote Your Business<br />September 30, 2010<br />
  2. 2. what is social networking?<br />Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.<br />
  3. 3. marketing 1.0<br />
  4. 4. marketing 2.0<br />
  5. 5. who is online?<br />62% are<br />25-54<br />years old<br />
  6. 6. many, many options!<br />
  7. 7. plan<br />Plan THEN act<br />Incorporate into existing marketing efforts<br />Define goals and objectives<br /> Target market<br /> Action to take<br /> Budget<br /> Resources<br />
  8. 8. plan<br />Measure results<br /> Goals<br /> Costs<br /> ROI<br />Revise<br />
  9. 9. it’s all about…<br />Relationships,<br />Relationships,<br />Relationships!<br />
  10. 10. tips & techniques<br /><ul><li>Don’t be one-dimensional
  11. 11. Be a resource AND ask questions
  12. 12. Combine professional and personal posts
  13. 13. Don’t let people forget you
  14. 14. 90/10 rule
  15. 15. Grammar, spelling and punctuation DO count!
  16. 16. Do not ever lie, swear, tell bad jokes and so on
  17. 17. Do not ever post something you don’t want “someone” else to see</li></li></ul><li>strategy<br />
  18. 18. focus!<br />blog<br />
  19. 19. facebook<br />Over 500 million active users, HALF log on every day<br />61% of users are over 35<br />30% earn $60,000-$100,000; 32% earn over $100,000<br />Second most popular website in U.S.<br />People have Profiles; Businesses have Pages<br />
  20. 20. profile<br />
  21. 21. page<br />
  22. 22. examples<br />
  23. 23. examples<br />
  24. 24. advertising<br />Can promote website or Facebook pages, events, applications and groups<br />Daily budget<br />Schedule<br />Target audience<br /> Location<br /> Demographics<br />Likes and interests<br />Connections<br />
  25. 25. linkedin<br />Over 75 million members <br />38% are 35-49 years old; 33% are over 50<br />31% earn $60,000-$100,000; 38% earn over $100,000<br />48% have attended college<br />37th largest website in U.S.<br />
  26. 26. profile<br />
  27. 27. connections<br />
  28. 28. company page<br />
  29. 29. groups<br />
  30. 30. answers<br />
  31. 31. advertising<br />As low as $10 per day<br />Target audience<br />Geography<br />Industry<br />Job function<br />
  32. 32. twitter<br />Over 145 million registered users<br />Over 50 million tweets sent every day<br />30% of users earn over $100,000<br />45% are 18-34 years old; 24% are 35-49<br />49% have some college education<br />
  33. 33. page<br />
  34. 34. examples<br />
  35. 35. examples<br />
  36. 36. youtube<br />Over 2 billion videos watched every day<br />36% are 18-34 years old<br />29% earn over $100,000<br />13% have attended graduate school<br />4th largest website in the U.S.<br />“90% of Internet traffic will be video by 2012” (Nielsen)<br />
  37. 37. channel<br />
  38. 38. advertising<br />Target audience<br />Demographic<br />Interest-based<br />Content<br />Buzz<br />
  39. 39. blogging<br />Almost 150 million blogs<br />25% of bloggers are 25-34 years old; 29% are 35-44; 21% are 45-54<br />23% post once a week; 27% post 2-3 times a week<br />67% of bloggers are men<br />9% are self-employed; 4% are for businesses<br />
  40. 40. example<br />
  41. 41. example<br />
  42. 42. but I don’t have time!<br />
  43. 43. time management<br />
  44. 44. aggregators<br />
  45. 45. why?<br />Word of mouth on<br />steroids!!<br />
  46. 46. tell people!<br />
  47. 47. it’s all about…<br />
  48. 48. final thought…<br />
  49. 49. find these slides…<br />www.slideshare.com/debkrier<br />

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