Your SlideShare is downloading. ×
Using Social Networking to Promote Your Business
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Using Social Networking to Promote Your Business

387
views

Published on

Learn tips & techniques for promoting your business by using social networking sites.

Learn tips & techniques for promoting your business by using social networking sites.

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
387
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Using Social Networking to Promote Your Business
    September 30, 2010
  • 2. what is social networking?
    Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
  • 3. marketing 1.0
  • 4. marketing 2.0
  • 5. who is online?
    62% are
    25-54
    years old
  • 6. many, many options!
  • 7. plan
    Plan THEN act
    Incorporate into existing marketing efforts
    Define goals and objectives
    Target market
    Action to take
    Budget
    Resources
  • 8. plan
    Measure results
    Goals
    Costs
    ROI
    Revise
  • 9. it’s all about…
    Relationships,
    Relationships,
    Relationships!
  • 10. tips & techniques
    • Don’t be one-dimensional
    • 11. Be a resource AND ask questions
    • 12. Combine professional and personal posts
    • 13. Don’t let people forget you
    • 14. 90/10 rule
    • 15. Grammar, spelling and punctuation DO count!
    • 16. Do not ever lie, swear, tell bad jokes and so on
    • 17. Do not ever post something you don’t want “someone” else to see
  • strategy
  • 18. focus!
    blog
  • 19. facebook
    Over 500 million active users, HALF log on every day
    61% of users are over 35
    30% earn $60,000-$100,000; 32% earn over $100,000
    Second most popular website in U.S.
    People have Profiles; Businesses have Pages
  • 20. profile
  • 21. page
  • 22. examples
  • 23. examples
  • 24. advertising
    Can promote website or Facebook pages, events, applications and groups
    Daily budget
    Schedule
    Target audience
    Location
    Demographics
    Likes and interests
    Connections
  • 25. linkedin
    Over 75 million members
    38% are 35-49 years old; 33% are over 50
    31% earn $60,000-$100,000; 38% earn over $100,000
    48% have attended college
    37th largest website in U.S.
  • 26. profile
  • 27. connections
  • 28. company page
  • 29. groups
  • 30. answers
  • 31. advertising
    As low as $10 per day
    Target audience
    Geography
    Industry
    Job function
  • 32. twitter
    Over 145 million registered users
    Over 50 million tweets sent every day
    30% of users earn over $100,000
    45% are 18-34 years old; 24% are 35-49
    49% have some college education
  • 33. page
  • 34. examples
  • 35. examples
  • 36. youtube
    Over 2 billion videos watched every day
    36% are 18-34 years old
    29% earn over $100,000
    13% have attended graduate school
    4th largest website in the U.S.
    “90% of Internet traffic will be video by 2012” (Nielsen)
  • 37. channel
  • 38. advertising
    Target audience
    Demographic
    Interest-based
    Content
    Buzz
  • 39. blogging
    Almost 150 million blogs
    25% of bloggers are 25-34 years old; 29% are 35-44; 21% are 45-54
    23% post once a week; 27% post 2-3 times a week
    67% of bloggers are men
    9% are self-employed; 4% are for businesses
  • 40. example
  • 41. example
  • 42. but I don’t have time!
  • 43. time management
  • 44. aggregators
  • 45. why?
    Word of mouth on
    steroids!!
  • 46. tell people!
  • 47. it’s all about…
  • 48. final thought…
  • 49. find these slides…
    www.slideshare.com/debkrier