Using Social Networking in Your Job Search

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  • 1. February 3, 2010
    Presented by:
    Deborah krier
    Using Social Networking in Your Job Search
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. The product you are selling is YOU!
  • 8. What is Social Networking?
    Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
  • 9. Six Degrees of Separation
    The idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is at most six steps away from any other person on Earth.
  • 10. Just a Few of Many!
  • 11. Why Does It Matter?
    80% of companies currently use or are planning to use social networking sites to find and attract candidates this year
    66% of survey respondents reported they had successfully hired a candidate who was identified or introduced through an online social network
    72% of respondents will invest more in recruiting through social networks
    Source: Jobvite 2009 Social Recruitment Survey
    440 HR and recruitment professionals completed the survey
    65% have between 101 and 5,000 employees at their company
  • 12. Who is Online?
    46% of American adult Internet users have a profile on an online social network site
    61% of people with online profiles have annual household incomes of more than $50,000
    45% of people with online profiles are college graduates
    54% female, 46% male
    28% use social networking to make new business or professional contacts and/or promote themselves or their work
    ~ Pew Internet & American Life Project Survey
  • 13. Why?
    Relationships
    Relationships
    Relationships!!
  • 14. Tips & Techniques
    • Be an expert
    • 15. Be helpful
    • 16. Be a resource
    • 17. Tell people how to find you
    • 18. Ask questions…and answer them
    • 19. Quality vs. Quantity
    • 20. Avoid too much TMI – but a little is OK
    • 21. Build relationship before trying to sell yourself
  • Do not…
    Don’t follow or be friends with those who do, as their reputation (and posts) may follow you!
  • 28. What Social Networking is NOT
    X
    Private
    Personal
    Hidden
  • 29. An Example
  • 30. The Basics
    Research your options
    Set-up account
    User name
    Profile/Bio
    Photo
    Find friends and associates
    Lurk to get used to format
    Start posting!
  • 31. Exists to help you make better use of your professional network and help the people you trust in return
    Over 55 million members in over 200 countries and territories around the world
    A new member joins approximately every second, and about half of members are outside the U.S.
    Executives from all Fortune 500 companies are LinkedIn members
    Average user is over 41 years old and earns more than $100,000 per year
  • 32. According to the Jobvite survey, 95% of the respondents use LinkedIn to find job candidates.
  • 33. Completing Your Profile
    Basic Information
    Last Name (20)
    First Name (40)
    Former/Maiden Name (40)
    Display Name
    Professional “Headline” (120)
    Country
    Zip Code
    Industry
    Photo (4 mb)
  • 34. Completing Your Profile
    Summary
    Professional Experience & Goals (2,000)
    Specialties (500)
    Applications
    Blogs, events, presentations, Tweets, polls
    Experience
    Paid and volunteer
    Education
    Recommendations
    Interests (1,000)
    Honors & Awards (1,000)
    Personal Information
    Contact Settings
    Settings
    Email addresses
  • 35. Join Groups
  • 36. Connect & Search
  • 37. Search Jobs
  • 38.
  • 39. Keep It Current!
    Network Updates
    Inbox
    Get Connected
    Connections
    Status Updates
    Recommendations
    Profile Updates
    Group Updates
    Connection Updates
    Group Updates
  • 40. www.rocktheworldbook.com
  • 41. More than 350 million active users
    More than 2/3 of users are not in college
    The fastest growing demographic is 35 years old and older
    Average user has 130 “friends”
    More than 175 million users log on at least once each day
  • 42. According to the Jobvite survey, 59% of the respondents use Facebook to find job candidates.
  • 43. Completing Your Profile
  • 44. Completing Your Profile
  • 45. Manage Friends
  • 46. Home Page
  • 47. A Friend’s Page
  • 48. Applications
  • 49. Blocking Applications
  • 50. Fan Page
  • 51. Important Fan Pages
  • 52. Fan Pages
  • 53. A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What ‘s happening?”
    Messages can only use 140 characters
    The site expects one billion users by 2013
    Estimated number of users is over 10 million
    40% of users earn more than $50,000 per year
  • 54. According to the Jobvite survey, 42% of the respondents use Twitter to find job candidates.
  • 55. Public Profile
  • 56. Home Page
  • 57. Even More!!
  • 58. Business Cards
  • 59. Personal Website
    GoDaddy Example:
    Personal URL
    $10.69 per year
    Website Tonight
    $53.88 per year
    Economy site
    5 pages
    1 email address
    1,500 templates
  • 60. Blogging…It’s FREE!
    WordPress
    Typepad
    Squarespace
    LiveJournal
    Blogger
    BlogHarbor
    Xanga
    Easyjournal
    Open Salon
    Vox
  • 61. It’s All About…
  • 62. The product you are selling is YOU!
  • 63. A Final Thought
    77% of the Jobvite survey respondents reported that they use social networks to reach passive candidates who are not actively seeking employment.
  • 64. Resources
    Lots of good tips & techniques and information
    www.mashable.com
    Hubspot
    Information on setting up Facebook or Twitter for business:
    www.hubspot.com/internet-marketing-whitepapers
    Twitter Power
    By Joel Comm, @joelcomm, www.joelcomm.com
    LinkedIn Resources
    www.integratedalliances.com
  • 65. Your homework: Connect, friend or follow me!
    • www.linkedin.com/in/deborahkrier
    • 66. www.facebook.com/deb.krier
    • 67. www.twitter.com/debkrier
  • Contact Info
    Deborah Krier
    Wise Women Communications
    WWC Events
    (303) 594-8930
    dkrier@wisewomencommunications.com
    dkrier@wwcevents.com
    ©2010, Wise Women Communications, LLC; unless otherwise noted.