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What is Social Networking? Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
Six Degrees of Separation The idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is at most six steps away from any other person on Earth.
Why Does It Matter? 80% of companies currently use or are planning to use social networking sites to find and attract candidates this year 66% of survey respondents reported they had successfully hired a candidate who was identified or introduced through an online social network 72% of respondents will invest more in recruiting through social networks Source: Jobvite 2009 Social Recruitment Survey 440 HR and recruitment professionals completed the survey 65% have between 101 and 5,000 employees at their company
Who is Online? 46% of American adult Internet users have a profile on an online social network site 61% of people with online profiles have annual household incomes of more than $50,000 45% of people with online profiles are college graduates 54% female, 46% male 28% use social networking to make new business or professional contacts and/or promote themselves or their work ~ Pew Internet & American Life Project Survey
The Basics Research your options Set-up account User name Profile/Bio Photo Find friends and associates Lurk to get used to format Start posting!
Exists to help you make better use of your professional network and help the people you trust in return Over 55 million members in over 200 countries and territories around the world A new member joins approximately every second, and about half of members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members Average user is over 41 years old and earns more than $100,000 per year
According to the Jobvite survey, 95% of the respondents use LinkedIn to find job candidates.
Completing Your Profile Basic Information Last Name (20) First Name (40) Former/Maiden Name (40) Display Name Professional “Headline” (120) Country Zip Code Industry Photo (4 mb)
Completing Your Profile Summary Professional Experience & Goals (2,000) Specialties (500) Applications Blogs, events, presentations, Tweets, polls Experience Paid and volunteer Education Recommendations Interests (1,000) Honors & Awards (1,000) Personal Information Contact Settings Settings Email addresses
More than 350 million active users More than 2/3 of users are not in college The fastest growing demographic is 35 years old and older Average user has 130 “friends” More than 175 million users log on at least once each day
According to the Jobvite survey, 59% of the respondents use Facebook to find job candidates.
A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What ‘s happening?” Messages can only use 140 characters The site expects one billion users by 2013 Estimated number of users is over 10 million 40% of users earn more than $50,000 per year
According to the Jobvite survey, 42% of the respondents use Twitter to find job candidates.
A Final Thought 77% of the Jobvite survey respondents reported that they use social networks to reach passive candidates who are not actively seeking employment.
Resources Lots of good tips & techniques and information www.mashable.com Hubspot Information on setting up Facebook or Twitter for business: www.hubspot.com/internet-marketing-whitepapers Twitter Power By Joel Comm, @joelcomm, www.joelcomm.com LinkedIn Resources www.integratedalliances.com