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Using Social Networking in Your Job Search
 

Using Social Networking in Your Job Search

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    Using Social Networking in Your Job Search Using Social Networking in Your Job Search Presentation Transcript

    • February 3, 2010
      Presented by:
      Deborah krier
      Using Social Networking in Your Job Search
    • The product you are selling is YOU!
    • What is Social Networking?
      Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
    • Six Degrees of Separation
      The idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is at most six steps away from any other person on Earth.
    • Just a Few of Many!
    • Why Does It Matter?
      80% of companies currently use or are planning to use social networking sites to find and attract candidates this year
      66% of survey respondents reported they had successfully hired a candidate who was identified or introduced through an online social network
      72% of respondents will invest more in recruiting through social networks
      Source: Jobvite 2009 Social Recruitment Survey
      440 HR and recruitment professionals completed the survey
      65% have between 101 and 5,000 employees at their company
    • Who is Online?
      46% of American adult Internet users have a profile on an online social network site
      61% of people with online profiles have annual household incomes of more than $50,000
      45% of people with online profiles are college graduates
      54% female, 46% male
      28% use social networking to make new business or professional contacts and/or promote themselves or their work
      ~ Pew Internet & American Life Project Survey
    • Why?
      Relationships
      Relationships
      Relationships!!
    • Tips & Techniques
      • Be an expert
      • Be helpful
      • Be a resource
      • Tell people how to find you
      • Ask questions…and answer them
      • Quality vs. Quantity
      • Avoid too much TMI – but a little is OK
      • Build relationship before trying to sell yourself
    • Do not…
      • Lie, cheat or steal
      • Curse or be vulgar
      • Over-post
      • Under-post
      • Spam
      • Be pushy/hard sell
      • Be one-dimensional
      Don’t follow or be friends with those who do, as their reputation (and posts) may follow you!
    • What Social Networking is NOT
      X
      Private
      Personal
      Hidden
    • An Example
    • The Basics
      Research your options
      Set-up account
      User name
      Profile/Bio
      Photo
      Find friends and associates
      Lurk to get used to format
      Start posting!
    • Exists to help you make better use of your professional network and help the people you trust in return
      Over 55 million members in over 200 countries and territories around the world
      A new member joins approximately every second, and about half of members are outside the U.S.
      Executives from all Fortune 500 companies are LinkedIn members
      Average user is over 41 years old and earns more than $100,000 per year
    • According to the Jobvite survey, 95% of the respondents use LinkedIn to find job candidates.
    • Completing Your Profile
      Basic Information
      Last Name (20)
      First Name (40)
      Former/Maiden Name (40)
      Display Name
      Professional “Headline” (120)
      Country
      Zip Code
      Industry
      Photo (4 mb)
    • Completing Your Profile
      Summary
      Professional Experience & Goals (2,000)
      Specialties (500)
      Applications
      Blogs, events, presentations, Tweets, polls
      Experience
      Paid and volunteer
      Education
      Recommendations
      Interests (1,000)
      Honors & Awards (1,000)
      Personal Information
      Contact Settings
      Settings
      Email addresses
    • Join Groups
    • Connect & Search
    • Search Jobs
    • Keep It Current!
      Network Updates
      Inbox
      Get Connected
      Connections
      Status Updates
      Recommendations
      Profile Updates
      Group Updates
      Connection Updates
      Group Updates
    • www.rocktheworldbook.com
    • More than 350 million active users
      More than 2/3 of users are not in college
      The fastest growing demographic is 35 years old and older
      Average user has 130 “friends”
      More than 175 million users log on at least once each day
    • According to the Jobvite survey, 59% of the respondents use Facebook to find job candidates.
    • Completing Your Profile
    • Completing Your Profile
    • Manage Friends
    • Home Page
    • A Friend’s Page
    • Applications
    • Blocking Applications
    • Fan Page
    • Important Fan Pages
    • Fan Pages
    • A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What ‘s happening?”
      Messages can only use 140 characters
      The site expects one billion users by 2013
      Estimated number of users is over 10 million
      40% of users earn more than $50,000 per year
    • According to the Jobvite survey, 42% of the respondents use Twitter to find job candidates.
    • Public Profile
    • Home Page
    • Even More!!
    • Business Cards
    • Personal Website
      GoDaddy Example:
      Personal URL
      $10.69 per year
      Website Tonight
      $53.88 per year
      Economy site
      5 pages
      1 email address
      1,500 templates
    • Blogging…It’s FREE!
      WordPress
      Typepad
      Squarespace
      LiveJournal
      Blogger
      BlogHarbor
      Xanga
      Easyjournal
      Open Salon
      Vox
    • It’s All About…
    • The product you are selling is YOU!
    • A Final Thought
      77% of the Jobvite survey respondents reported that they use social networks to reach passive candidates who are not actively seeking employment.
    • Resources
      Lots of good tips & techniques and information
      www.mashable.com
      Hubspot
      Information on setting up Facebook or Twitter for business:
      www.hubspot.com/internet-marketing-whitepapers
      Twitter Power
      By Joel Comm, @joelcomm, www.joelcomm.com
      LinkedIn Resources
      www.integratedalliances.com
    • Your homework: Connect, friend or follow me!
      • www.linkedin.com/in/deborahkrier
      • www.facebook.com/deb.krier
      • www.twitter.com/debkrier
    • Contact Info
      Deborah Krier
      Wise Women Communications
      WWC Events
      (303) 594-8930
      dkrier@wisewomencommunications.com
      dkrier@wwcevents.com
      ©2010, Wise Women Communications, LLC; unless otherwise noted.