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Using Social Media in Your Job Search - SHORT
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Using Social Media in Your Job Search - SHORT

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This is a shorter version of my presentation on using social networking in a job search.

This is a shorter version of my presentation on using social networking in a job search.

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Using Social Media in Your Job Search - SHORT Using Social Media in Your Job Search - SHORT Presentation Transcript

  • Using Social Networking in a Job Search
  • what is social networking?
    Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
  • six degrees of separation
    The idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is atmost six steps away from any other person on Earth.
  • why?
    The product you are selling is YOU!
  • just a few of many!
  • why does it matter?
    92% of companies hiring in 2010 use or are planning to use social networking sites to find and attract candidates this year
    • 86% use LinkedIn
    • 60% use Facebook
    • 50% use Twitter
    58.1% of survey respondents reported they had successfully hired a candidate through a social network
    Source: Jobvite 2010 Social Recruitment Survey
    Over 600 HR and recruitment professionals completed the survey
  • why?
    Relationships
    Relationships
    Relationships!!
  • tips & techniques
    • Don’t be one-dimensional
    • Be a resource
    • Combine professional & personal posts
    • Don’t let people forget you
    • Grammar, spelling and punctuation DO count!
    • Do not ever lie, swear, tell bad jokes and so on
    • Watch posting too much religion or politics
    • Donotever post something you don’t want “someone” else to see
  • what social networking is NOT
    X
    Private
    Personal
    Hidden
  • why it matters
    Recruiters review online reputational information about candidates:
    Most of the time – 35%
    All the time – 44%
    Recruiters believe positive online reputation matters:
    To some extent – 38%
    To a great extent – 48%
    70%of recruiters have rejected candidates based on online information!
    Microsoft Study, 2010
  • an example
  • the basics
    Research your options
    Set-up account
    User name
    Profile/Bio
    Photo
    Find friends and associates
    Lurk to get used to format
    Start posting!
  • linkedin
    Exists to help you make better use of your professional network and help the people you trust in return
    Over 75 million members in over 200 countries and territories around the world
    A new member joins approximately every second, and about half of members are outside the U.S.
    Executives from all Fortune 500 companies are LinkedIn members
    Average user is over 41 years old and earns more than $100,000 per year
  • completing a profile
    Basic Information
    Last Name (20)
    First Name (40)
    Former/Maiden Name (40)
    Display Name
    Professional “Headline” (120)
    Country and Zip Code
    Industry
    Photo (4 mb)
  • completing a profile
    Summary
    Professional Experience & Goals (2,000)
    Specialties (500)
    Applications
    Blogs, events, presentations, Tweets, polls
    Experience
    Paid and volunteer
    Education
    Recommendations
    Interests (1,000)
    Honors & Awards (1,000)
    Personal Information
    Contact Settings
    Settings
    Email addresses
  • join groups
  • connect & search
  • search jobs
  • research the competition!
  • facebook
    More than 500 million active users
    More than 250 million users log on at least once each day
    More than 2/3 of users are not in college
    The fastest growing demographic is 35 years old and up
    Average user has 130 “friends”
  • home page
    Type status updates here
  • manage friends
  • applications
  • fan page
  • important pages to “like”
  • twitter
    A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What’s happening?”
    Over 105 million registered users
    Messages can only use 140 characters
    More than 50 million tweets per day
    40% of users earn more than $50,000 per year
  • public profile
  • time management
  • business cards
  • personal website
  • blog
  • it’s all about…
  • one final thought
    77% of the 2009 Jobvite survey respondents reported that they use social networks to reach passive candidates who are not actively seeking employment.
  • remember…
    The product you are selling is YOU!