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Using Social Media in Your Job Search - LONG
 

Using Social Media in Your Job Search - LONG

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This is a 2-3 hour presentation that provides lots of information on using social networking in a job search.

This is a 2-3 hour presentation that provides lots of information on using social networking in a job search.

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    Using Social Media in Your Job Search - LONG Using Social Media in Your Job Search - LONG Presentation Transcript

    • Using Social Networking in a Job Search
    • why?
      The product you are selling is YOU!
    • what is social networking?
      Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
    • six degrees of separation
      The idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is atmost six steps away from any other person on Earth.
    • just a few of many!
    • why does it matter?
      92% of companies hiring in 2010 use or are planning to use social networking sites to find and attract candidates this year
      • 86% use LinkedIn
      • 60% use Facebook
      • 50% use Twitter
      58.1% of survey respondents reported they had successfully hired a candidate through a social network
      Source: Jobvite 2010 Social Recruitment Survey
      Over 600 HR and recruitment professionals completed the survey
    • why?
      Relationships
      Relationships
      Relationships!!
    • tips & techniques
      • Don’t be one-dimensional
      • Be a resource
      • Combine professional & personal posts
      • Don’t let people forget you
      • Grammar, spelling and punctuation DO count!
      • Do not ever lie, swear, tell bad jokes and so on
      • Watch posting too much religion or politics
      • Donotever post something you don’t want “someone” else to see
    • what social networking is NOT
      X
      Private
      Personal
      Hidden
    • why it matters
      Recruiters review online reputational information about candidates:
      Most of the time – 35%
      All the time – 44%
      Recruiters believe positive online reputation matters:
      To some extent – 38%
      To a great extent – 48%
      70%of recruiters have rejected candidates based on online information!
      Microsoft Study, 2010
    • an example
    • the basics
      Research your options
      Set-up account
      User name
      Profile/Bio
      Photo
      Find friends and associates
      Lurk to get used to format
      Start posting!
    • linkedin
      Exists to help you make better use of your professional network and help the people you trust in return
      Over 75 million members in over 200 countries and territories around the world
      A new member joins approximately every second, and about half of members are outside the U.S.
      Executives from all Fortune 500 companies are LinkedIn members
      Average user is over 41 years old and earns more than $100,000 per year
    • completing a profile
      Basic Information
      Last Name (20)
      First Name (40)
      Former/Maiden Name (40)
      Display Name
      Professional “Headline” (120)
      Country and Zip Code
      Industry
      Photo (4 mb)
    • completing a profile
      Summary
      Professional Experience & Goals (2,000)
      Specialties (500)
      Applications
      Blogs, events, presentations, Tweets, polls
      Experience
      Paid and volunteer
      Education
      Recommendations
      Interests (1,000)
      Honors & Awards (1,000)
      Personal Information
      Contact Settings
      Settings
      Email addresses
    • join groups
    • connect & search
    • search jobs
    • research the competition!
    • facebook
      More than 500 million active users
      More than 250 million users log on at least once each day
      More than 2/3 of users are not in college
      The fastest growing demographic is 35 years old and up
      Average user has 130 “friends”
    • home page
      Type status updates here
    • manage friends
    • applications
    • fan page
    • important pages to “like”
    • twitter
      A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What’s happening?”
      Over 105 million registered users
      Messages can only use 140 characters
      More than 50 million tweets per day
      40% of users earn more than $50,000 per year
    • public profile
    • time management
    • business cards
    • personal website
    • blog
    • it’s all about…
    • one final thought
      77% of the 2009 Jobvite survey respondents reported that they use social networks to reach passive candidates who are not actively seeking employment.
    • remember…
      The product you are selling is YOU!