Using Social Networking in Your Job Search<br />
what is social networking?<br />Social networking (or media) focuses on building online communities of people who share in...
six degrees of separation<br />The idea that, if a person is one step away from each person they know and two steps away f...
why?<br />The product you are selling is YOU!<br />
just a few of many!<br />
why does it matter?<br />92% of companies hiring in 2010 used or planned to use social networking sites to find and attrac...
60% use Facebook
50% use Twitter</li></ul>58.1% of survey respondents reported they had successfully hired a candidate through a social net...
why?<br />Relationships<br />Relationships<br />Relationships!!<br />
tips & techniques<br /><ul><li>Be a resource AND ask questions
70/30 rule
Don’t be one-dimensional</li></li></ul><li>tips & techniques<br /><ul><li>Don’t let people forget you
Grammar, spelling and punctuation DO count!
Be responsive AND                                   say Thank You!</li></li></ul><li>what social networking is NOT<br />X<...
why it matters<br />Recruiters review online reputational information about candidates:<br />Most of the time – 35%<br />A...
an example<br />
the basics<br />Research your options<br />Set-up account<br />User name<br />Profile/Bio<br />Photo<br />Find friends and...
linkedin<br />Exists to help you make better use of your professional network and help the people you trust in return<br /...
completing a profile<br />Basic Information<br />Last Name (20)<br />First Name (40)<br />Former/Maiden Name (40)<br />Dis...
completing a profile<br />Summary<br />Professional Experience & Goals (2,000)<br />Specialties (500)<br />Applications<br...
make connections<br />
build your network<br />
join groups<br />
connect & search<br />
search jobs<br />
research the competition!<br />
facebook<br />More than 500 million active users <br />More than 250 million users log on at least once each day<br />More...
home page<br />Type status updates here<br />
manage friends<br />
applications<br />
fan page<br />
important pages to “like”<br />
twitter<br />A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick...
public profile<br />
time management<br />
business cards<br />
personal website<br />
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Using Social Media in Your Job Search 2011

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Using Social Media in Your Job Search 2011

  1. 1. Using Social Networking in Your Job Search<br />
  2. 2. what is social networking?<br />Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.<br />
  3. 3. six degrees of separation<br />The idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is atmost six steps away from any other person on Earth.<br />
  4. 4. why?<br />The product you are selling is YOU!<br />
  5. 5. just a few of many!<br />
  6. 6. why does it matter?<br />92% of companies hiring in 2010 used or planned to use social networking sites to find and attract candidates<br /><ul><li>86% use LinkedIn
  7. 7. 60% use Facebook
  8. 8. 50% use Twitter</li></ul>58.1% of survey respondents reported they had successfully hired a candidate through a social network<br />Source: Jobvite 2010 Social Recruitment Survey<br />Over 600 HR and recruitment professionals completed the survey<br />
  9. 9. why?<br />Relationships<br />Relationships<br />Relationships!!<br />
  10. 10. tips & techniques<br /><ul><li>Be a resource AND ask questions
  11. 11. 70/30 rule
  12. 12. Don’t be one-dimensional</li></li></ul><li>tips & techniques<br /><ul><li>Don’t let people forget you
  13. 13. Grammar, spelling and punctuation DO count!
  14. 14. Be responsive AND say Thank You!</li></li></ul><li>what social networking is NOT<br />X<br />Private<br />Personal<br />Hidden<br />
  15. 15. why it matters<br />Recruiters review online reputational information about candidates:<br />Most of the time – 35%<br />All the time – 44%<br />Recruiters believe positive online reputation matters:<br />To some extent – 38%<br />To a great extent – 48%<br />70%of recruiters have rejected candidates based on online information!<br />Microsoft Study, 2010<br />
  16. 16. an example<br />
  17. 17. the basics<br />Research your options<br />Set-up account<br />User name<br />Profile/Bio<br />Photo<br />Find friends and associates<br />Lurk to get used to format<br />Start posting!<br />
  18. 18. linkedin<br />Exists to help you make better use of your professional network and help the people you trust in return<br />Over 100 million members in over 200 countries and territories around the world<br />A new member joins approximately every second, and about half of members are outside the U.S. <br />Executives from all Fortune 500 companies are LinkedIn members<br />Average user is over 41 years old and earns more than $100,000 per year<br />
  19. 19. completing a profile<br />Basic Information<br />Last Name (20)<br />First Name (40)<br />Former/Maiden Name (40)<br />Display Name<br />Professional “Headline” (120)<br />Country and Zip Code<br />Industry<br />Photo (4 mb)<br />
  20. 20. completing a profile<br />Summary<br />Professional Experience & Goals (2,000)<br />Specialties (500)<br />Applications<br />Blogs, events, presentations, Tweets, polls<br />Experience<br />Paid and volunteer<br />Education<br />Recommendations<br />Interests (1,000)<br />Honors & Awards (1,000)<br />Personal Information<br />Contact Settings<br />Settings<br />Email addresses<br />
  21. 21. make connections<br />
  22. 22. build your network<br />
  23. 23. join groups<br />
  24. 24. connect & search<br />
  25. 25. search jobs<br />
  26. 26. research the competition!<br />
  27. 27. facebook<br />More than 500 million active users <br />More than 250 million users log on at least once each day<br />More than 2/3 of users are not in college <br />The fastest growing demographic is 35 years old and up<br />Average user has 130 “friends”<br />
  28. 28. home page<br />Type status updates here<br />
  29. 29. manage friends<br />
  30. 30. applications<br />
  31. 31. fan page<br />
  32. 32. important pages to “like”<br />
  33. 33. twitter<br />A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What’s happening?”<br />Over 200 million registered users<br />Messages can only use 140 characters<br />More than 140 million tweets per day<br />40% of users earn more than $50,000 per year<br />
  34. 34. public profile<br />
  35. 35. time management<br />
  36. 36. business cards<br />
  37. 37. personal website<br />
  38. 38. blog<br />
  39. 39. it’s all about…<br />
  40. 40. one final thought<br />77% of the 2009 Jobvite survey respondents reported that they use social networks to reach passive candidates who are not actively seeking employment.<br />
  41. 41. remember…<br />The product you are selling is YOU!<br />

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