Taking The Next Steps

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You have a profile on Facebook, created a Twitter page and updated your LinkedIn account...now how do you use these tools to build your business?

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Taking The Next Steps

  1. 1. Taking the next steps<br />You’re Online…Now What?<br />
  2. 2. The numbers<br />LinkedIn<br />60+ million users<br />Average user: 41+ years old, AHI over$100,000<br />Facebook<br />400 million active users, HALF log on every day<br />Fastest growing demographic: 35+ years old<br />Twitter<br />Over 50 million Tweets per day<br />40% of users earn more than $50,000 per year<br />
  3. 3. The numbers<br />YouTube<br />71 million unique users each month<br />75% of Americans watched online video last month<br />Digg<br />49% of users are over 35 years old<br />32% earn more than $100,000<br />Others include: flickr, StumbleUpon, reddit, del.icio.us and hundreds more!<br />
  4. 4. Some basics - linkedin<br />
  5. 5. Some basics - linkedin<br />
  6. 6. Some basics - facebook<br />What you type here goes to all Friends…or just those you select.<br />Photos<br />Videos<br />Event<br />Link<br />
  7. 7. Some basics - facebook<br />Wall-to-Wall<br />Message<br />
  8. 8. Some basics - twitter<br />
  9. 9. Get connected - linkedin<br />
  10. 10. Get connected - facebook<br />
  11. 11. Get connected - twitter<br />
  12. 12. Tip #1<br />Always<br />Always<br />ALWAYS<br />Be Professional!<br />
  13. 13. Grammar, spelling and punctuation DO count!<br />Do not ever lie, swear, tell bad jokes and so on<br />Watch posting too much religion or politics<br />Do not ever post something you don’t want “someone” else to see<br />Remember that nothing is totally private<br />
  14. 14. Tip #2<br />Relationships<br />Relationships<br />RELATIONSHIPS!<br />
  15. 15. Don’t be one-dimensional<br />Be a resource<br />Be an expert<br />
  16. 16. Combine personal AND professional posts<br />
  17. 17. Tip #3<br />Repetition<br />Repetition<br />REPETITION!<br />
  18. 18. Once you start…don’t stop!<br />Don’t let people forget you<br />
  19. 19. Tip #4<br />Location<br />Location<br />LOCATION!<br />
  20. 20. www.twitter.com/debkrier<br />www.facebook.com/deb.krier<br />www.linkedin.com/in/deborahkrier<br />Skype: deb.krier<br />
  21. 21. Tip #5<br />Know me<br />Like me<br />WORK WITH ME!<br />
  22. 22.
  23. 23. Resources - hootsuite<br />Twitter Feed<br />Facebook Feed<br />LinkedIn Feed<br />
  24. 24. Resources - hootsuite<br />
  25. 25. Resources - hootsuite<br />
  26. 26. Next step - blogging<br />
  27. 27. Even more….<br />
  28. 28. Think it’s just a trend?<br />
  29. 29. Poor planning =<br />
  30. 30. Good planning =<br />
  31. 31. Final thoughts<br />Don’t expect immediate results<br />Stick with it<br />Make sure your messages are consistent across all marketing efforts<br />Look for new trends and options<br />Choose what works for your audience, NOT you<br />You get out of it what you put into it<br />HAVE FUN!<br />

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