Social Networking Presentation Wvf

Social Networking... Gaining Credibility with LinkedIn, Facebook &Twitter

Definition
Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

Just A Few Of MANY!

Why???
46% of American adult Internet users have a profile on an online social network site
61% of people with online profiles have annual household incomes of more than $50,000
45% of people with online profiles are college graduates
54% female, 46% male
28% use social networking to make new business or professional contacts and/or promote themselves or their work
~ Pew Internet & American Life Project Survey

Benefits Of Social Networking Source: Social Media Marketing Industry Report, March 2009

Everyone Is Doing It
Top Five Social Media Channels Companies Are Using:
Facebook (80%)
Twitter (66%)
YouTube (55%)
LinkedIn (49%)
Blogs (43%)
Survey conducted by Minneapolis-based Russell Herder and Ethos Business Law in July 2009. Four hundred thirty-eight randomly selected management, marketing and human resources executives from companies across the U.S. completed the online survey.

Why Use Social Networking?
Relationships
Relationships
Relationships!!!

Research your options
Set-up account
User name
Profile/Bio
Photo
Find friends and associates
Lurk to get used to format
Start posting!
Getting Started!

Tips & Techniques
Be relevant
Be helpful
Be useful
Be a resource
Tell people how to find you
Ask questions…and answer them
Quality vs. Quantity
Avoid too much TMI – but a little is OK
Build relationship before trying to sell

Do not…
Lie, cheat or steal
Curse or be vulgar
Over-post
Under-post
Spam
Be pushy/hard sell
Be one-dimensional
Don’t follow or be friends with those who do, as their reputation (and posts) may follow you!

What Social Networking Is NOT Private Personal Hidden X

An Example

Deb’s Top Three
Exists to help you make better use of your professional network and help the people you trust in return
Over 55 million members in over 200 countries and territories around the world
A new member joins approximately every second, and about half of members are outside the U.S.
Executives from all Fortune 500 companies are LinkedIn members
Average user is over 41 years old and earns more than $100,000 per year

LinkedIn Public Profile

LinkedIn Groups

Deb’s Top Three
More than 350 million active users
More than 2/3 of users are not in college
The fastest growing demographic is 35 years old and older
Average user has 130 “friends”
More than 175 million users log on at least once each day
More than 700,000 businesses have Fan pages

Facebook Profile Page

Facebook Fan Page

Facebook Applications

Blocking Facebook Applications

Deb’s Top Three
A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What ‘s happening?”
Messages can only use just 140 characters
The site expects one billion users by 2013
Estimated number of users is over 10 million
40% of users earn more than $50,000 per year

Public Website Page

Is It Worth It?

A Few Final Thoughts…
Your homework: set up accounts on LinkedIn, Facebook and/or Twitter and connect, friend or follow me!
www.linkedin.com/in/deborahkrier
www.facebook.com/deb.krier
www.twitter.com/debkrier

Resources
Lots of good tips & techniques and information
www.mashable.com
Hubspot
Information on setting up Facebook or Twitter for business:
www.hubspot.com/internet-marketing-whitepapers
Twitter Power
By Joel Comm, @joelcomm, www.joelcomm.com
LinkedIn Resources
www.integratedalliances.com

Contact Info
Deborah Krier
Wise Women Communications
WWC Events
(303) 594-8930
[email_address]
[email_address]
©2009, Wise Women Communications, LLC; unless otherwise noted.

Social Networking Presentation Wvf

by Deborah Krier

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