social networking...gaining credibility with linkedin, facebook& twitter<br />Rotary Club of Aurora<br />August 4, 2010<br />
rotary international<br />Rotarians help provide service through fellowship and social networking is one of the many ways ...
LinkedIn<br />70+ million users<br />Facebook<br />500 million active users, HALF log on every day<br />Twitter<br />Over ...
who is online?<br />46% of American adult Internet users have a profile on an online social network site<br />61% of peopl...
who’s online<br />Google Ad Planner Data, April 2010<br />
why?<br />Word of mouth on<br />steroids!!<br />
it’s all about…<br />Relationships,<br />Relationships,<br />Relationships!<br />
tips & techniques<br /><ul><li>Don’t be one-dimensional
Be a resource
Combine professional & personal posts
Don’t let people forget you
Grammar, spelling and punctuation DO count!
Do not ever lie, swear, tell bad jokes and so on
Watch posting too much religion or politics
Do not ever post something you don’t want “someone” else to see</li></li></ul><li>what it’s not…<br />X<br />Private<br />...
getting started!<br />Research your options<br />Set-up account<br />User name<br />Profile/Bio<br />Photo<br />Find frien...
linkedin<br />Exists to help you make better use of your professional network and help the people you trust in return<br /...
linkedin<br />
linkedingroups<br />
facebook<br />More than 500 million active users <br />More than 250 million users log on at least once each day<br />More...
facebook<br />
facebookfan page<br />73,656<br />people <br />“Like”<br />this <br />page<br />
twitter<br />A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick...
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Gaining Credibility Presentation - Aurora Rotary

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Transcript of "Gaining Credibility Presentation - Aurora Rotary"

  1. 1. social networking...gaining credibility with linkedin, facebook& twitter<br />Rotary Club of Aurora<br />August 4, 2010<br />
  2. 2. rotary international<br />Rotarians help provide service through fellowship and social networking is one of the many ways Rotarians are connecting online. Visit Rotary International’s official networking pages and join the conversation.<br />http://www.rotary.org/en/mediaandnews/multimedia/social_networking/Pages/ridefault.aspx<br />
  3. 3. LinkedIn<br />70+ million users<br />Facebook<br />500 million active users, HALF log on every day<br />Twitter<br />Over 105 million registered users<br />the numbers<br />
  4. 4. who is online?<br />46% of American adult Internet users have a profile on an online social network site<br />61% of people with online profiles have annual household incomes of more than $50,000<br />45% of people with online profiles are college graduates<br />54% female, 46% male<br />28% use social networking to make new business or professional contacts and/or promote themselves or their work<br /> ~ Pew Internet & American Life Project Survey<br />
  5. 5. who’s online<br />Google Ad Planner Data, April 2010<br />
  6. 6. why?<br />Word of mouth on<br />steroids!!<br />
  7. 7. it’s all about…<br />Relationships,<br />Relationships,<br />Relationships!<br />
  8. 8. tips & techniques<br /><ul><li>Don’t be one-dimensional
  9. 9. Be a resource
  10. 10. Combine professional & personal posts
  11. 11. Don’t let people forget you
  12. 12. Grammar, spelling and punctuation DO count!
  13. 13. Do not ever lie, swear, tell bad jokes and so on
  14. 14. Watch posting too much religion or politics
  15. 15. Do not ever post something you don’t want “someone” else to see</li></li></ul><li>what it’s not…<br />X<br />Private<br />Personal<br />Hidden<br />
  16. 16. getting started!<br />Research your options<br />Set-up account<br />User name<br />Profile/Bio<br />Photo<br />Find friends and associates<br />Lurk to get used to format<br />Start posting!<br />
  17. 17. linkedin<br />Exists to help you make better use of your professional network and help the people you trust in return<br />Over 70 million members in over 200 countries and territories around the world<br />A new member joins approximately every second, and about half of members are outside the U.S. <br />Executives from all Fortune 500 companies are LinkedIn members<br />Average user is over 41 years old and earns more than $100,000 per year<br />
  18. 18. linkedin<br />
  19. 19. linkedingroups<br />
  20. 20. facebook<br />More than 500 million active users <br />More than 250 million users log on at least once each day<br />More than 2/3 of users are not in college <br />The fastest growing demographic is 35 years old and older <br />Average user has 130 “friends”<br />
  21. 21. facebook<br />
  22. 22. facebookfan page<br />73,656<br />people <br />“Like”<br />this <br />page<br />
  23. 23. twitter<br />A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What’s happening?”<br />Over 105 million registered users<br />Messages can only use 140 characters<br />More than 50 million tweets per day<br />40% of users earn more than $50,000 per year<br />
  24. 24. twitter<br />
  25. 25. twitter<br />
  26. 26. time management<br />
  27. 27. is it worth it?<br />YES!!<br />
  28. 28. it’s all about…<br />
  29. 29. contact info<br />Deborah Krier<br />(303) 594-8930<br />deb@debkrier.com<br />www.debkrier.com<br />debkrier.wordpress.com<br />These slides can be found at:<br />www.slideshare.net/debkrier<br />©2010, Wise Women Communications, LLC; unless otherwise noted.<br />

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