CU Social Media Presentation

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CU Social Media Presentation

  1. 1. Social Media as an Integral Marketing Tool<br />
  2. 2. marketing 1.0<br />
  3. 3. marketing 2.0<br />
  4. 4. who is online?<br />62% are<br />25-54<br />years old<br />
  5. 5. benefits<br />2011 Social Media Marketing Industry Report<br />Social Media Examiner<br />
  6. 6. plan<br />Plan THEN act<br />Incorporate into existing marketing efforts<br />Define goals and objectives<br /> Target market<br /> Action to take<br /> Budget<br /> Resources<br />
  7. 7. plan<br />Measure results<br /> Goals<br /> Costs<br /> ROI<br />Revise<br />
  8. 8. it’s all about…<br />Relationships,<br />Relationships,<br />Relationships!<br />
  9. 9. strategy<br />
  10. 10. tips & techniques<br /><ul><li>Be a resource AND ask questions
  11. 11. 70/30 rule
  12. 12. Don’t be one-dimensional</li></li></ul><li>tips & techniques<br /><ul><li>Don’t let people forget you
  13. 13. Grammar, spelling and punctuation DO count!
  14. 14. Be responsive AND say Thank You!</li></li></ul><li>commonly used tools<br />2011 Social Media Marketing Industry Report<br />Social Media Examiner<br />
  15. 15. why bother?<br />Number of monthly visitors<br />Website<br />Facebook<br />19,400,000<br />1,800,000<br />22,500,000<br />270,000<br />Wall Street Journal, May 4, 2011<br />
  16. 16. time management<br />
  17. 17. why?<br />Word of mouth on<br />steroids!!<br />
  18. 18. it’s all about…<br />
  19. 19. questions?<br />Connect with me!<br />www.facebook.com/deb.krier<br />www.facebook.com/DebKrierTheSociaLight<br />www.linkedin.com/in/deborahkrier<br />www.twitter.com/debkrier<br />www.debkrier.com/my-blog<br />www.youtube.com/dkrierthesocialight<br />

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