Your SlideShare is downloading. ×
CU Social Media Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

CU Social Media Presentation

277

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
277
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media as an Integral Marketing Tool
  • 2. marketing 1.0
  • 3. marketing 2.0
  • 4. who is online?
    62% are
    25-54
    years old
  • 5. benefits
    2011 Social Media Marketing Industry Report
    Social Media Examiner
  • 6. plan
    Plan THEN act
    Incorporate into existing marketing efforts
    Define goals and objectives
    Target market
    Action to take
    Budget
    Resources
  • 7. plan
    Measure results
    Goals
    Costs
    ROI
    Revise
  • 8. it’s all about…
    Relationships,
    Relationships,
    Relationships!
  • 9. strategy
  • 10. tips & techniques
    • Be a resource AND ask questions
    • 11. 70/30 rule
    • 12. Don’t be one-dimensional
  • tips & techniques
    • Don’t let people forget you
    • 13. Grammar, spelling and punctuation DO count!
    • 14. Be responsive AND say Thank You!
  • commonly used tools
    2011 Social Media Marketing Industry Report
    Social Media Examiner
  • 15. why bother?
    Number of monthly visitors
    Website
    Facebook
    19,400,000
    1,800,000
    22,500,000
    270,000
    Wall Street Journal, May 4, 2011
  • 16. time management
  • 17. why?
    Word of mouth on
    steroids!!
  • 18. it’s all about…
  • 19. questions?
    Connect with me!
    www.facebook.com/deb.krier
    www.facebook.com/DebKrierTheSociaLight
    www.linkedin.com/in/deborahkrier
    www.twitter.com/debkrier
    www.debkrier.com/my-blog
    www.youtube.com/dkrierthesocialight

×