CU Job Presentation

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How to use social networking sites (and more) as critical tools in finding your new job,

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CU Job Presentation

  1. 1. April 15, 2010<br />Presented by:<br />Deborah krier<br />Using Social Networking in Your Job Search<br />
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  3. 3.
  4. 4.
  5. 5.
  6. 6. The product you are selling is YOU!<br />
  7. 7. What is Social Networking?<br />Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.<br />
  8. 8. Six Degrees of Separation<br />The idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is at most six steps away from any other person on Earth.<br />
  9. 9. Just a Few of Many!<br />
  10. 10. Why Does It Matter?<br />80% of companies currently use or are planning to use social networking sites to find and attract candidates this year<br />66% of survey respondents reported they had successfully hired a candidate who was identified or introduced through an online social network<br />72% of respondents will invest more in recruiting through social networks<br />Source: Jobvite 2009 Social Recruitment Survey<br />440 HR and recruitment professionals completed the survey<br />65% have between 101 and 5,000 employees at their company<br />
  11. 11. Who is Online?<br />46% of American adult Internet users have a profile on an online social network site<br />61% of people with online profiles have annual household incomes of more than $50,000<br />45% of people with online profiles are college graduates<br />54% female, 46% male<br />28% use social networking to make new business or professional contacts and/or promote themselves or their work<br />~ Pew Internet & American Life Project Survey<br />
  12. 12. Why?<br />Relationships<br />Relationships<br />Relationships!!<br />
  13. 13. Tips & Techniques<br /><ul><li>Be an expert
  14. 14. Be helpful
  15. 15. Be a resource
  16. 16. Tell people how to find you
  17. 17. Ask questions…and answer them
  18. 18. Quality vs. Quantity
  19. 19. Avoid too much TMI – but a little is OK
  20. 20. Build relationship before trying to sell yourself</li></li></ul><li>Do not…<br /><ul><li>Lie, cheat or steal
  21. 21. Curse or be vulgar
  22. 22. Over-post
  23. 23. Under-post
  24. 24. Spam
  25. 25. Be pushy/hard sell
  26. 26. Be one-dimensional</li></ul>Don’t follow or be friends with those who do, as their reputation (and posts) may follow you!<br />
  27. 27. What Social Networking is NOT<br />X<br />Private<br />Personal<br />Hidden<br />
  28. 28. An Example<br />
  29. 29. Get Started!<br />Research your options<br />Set-up account<br />User name<br />Profile/Bio<br />Photo<br />Find friends and associates<br />Lurk to get used to format<br />Start posting!<br />
  30. 30. Exists to help you make better use of your professional network and help the people you trust in return<br />Over 65 million members in over 200 countries and territories around the world<br />A new member joins approximately every second, and about half of members are outside the U.S. <br />Executives from all Fortune 500 companies are LinkedIn members<br />Average user is over 41 years old and earns more than $100,000 per year<br />
  31. 31. According to the Jobvite survey, 95% of the respondents use LinkedIn to find job candidates.<br />
  32. 32. Completing Your Profile<br />Basic Information<br />Last Name (20)<br />First Name (40)<br />Former/Maiden Name (40)<br />Display Name<br />Professional “Headline” (120)<br />Country<br />Zip Code<br />Industry<br />Photo (4 mb)<br />
  33. 33. Completing Your Profile<br />Summary<br />Professional Experience & Goals (2,000)<br />Specialties (500)<br />Applications<br />Blogs, events, presentations, Tweets, polls<br />Experience<br />Paid and volunteer<br />Education<br />Recommendations<br />Interests (1,000)<br />Honors & Awards (1,000)<br />Personal Information<br />Contact Settings<br />Settings<br />Email addresses<br />
  34. 34. Join Groups<br />1,758 members<br />1,119 members<br />
  35. 35. Search<br />Search…<br /><ul><li>People
  36. 36. Jobs
  37. 37. Companies
  38. 38. Groups</li></li></ul><li>More than 400 million active users <br />More than 2/3 of users are not in college <br />The fastest growing demographic is 35 years old and older <br />Average user has 130 “friends”<br />More than 200 million users log on at least once each day<br />
  39. 39. According to the Jobvite survey, 59% of the respondents use Facebook to find job candidates.<br />
  40. 40. Complete Your Profile<br />
  41. 41. Applications<br />
  42. 42. Blocking Applications<br />
  43. 43. Fan Page<br />
  44. 44. Important Fan Pages<br />
  45. 45. A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What’s happening?”<br />Messages can only use 140 characters<br />The site expects one billion users by 2013<br />More than 50 million tweets per day<br />40% of users earn more than $50,000 per year<br />
  46. 46. According to the Jobvite survey, 42% of the respondents use Twitter to find job candidates.<br />
  47. 47. Profile<br />
  48. 48. Follow…<br />JobingDenver<br />ahjobslist<br />CUBoulderAlumni<br />
  49. 49. Even More!!<br />
  50. 50. Business Cards<br />
  51. 51. Personal Website<br />GoDaddy Example:<br />Personal URL<br />$10.69 per year<br />Website Tonight<br />$53.88 per year<br />Economy site<br />5 pages<br />1 email address<br />1,500 templates<br />
  52. 52. Blogging<br />debkrier.wordpress.com<br />
  53. 53. It’s All About…<br />
  54. 54. The product you are selling is YOU!<br />
  55. 55. A Final Thought<br />77% of the Jobvite survey respondents reported that they use social networks to reach passive candidates who are not actively seeking employment.<br />
  56. 56. Your homework: Connect, friend or follow me!<br /><ul><li>www.linkedin.com/in/deborahkrier
  57. 57. www.facebook.com/deb.krier
  58. 58. www.twitter.com/debkrier</li>

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