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This presentation is about gaining credibility via social networking sites such as LinkedIn, Twitter and Facebook. It was given at the 2010 Women in Public Communication Leadership Conference, ...

This presentation is about gaining credibility via social networking sites such as LinkedIn, Twitter and Facebook. It was given at the 2010 Women in Public Communication Leadership Conference, Orlando, Florida, April 21.

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  • Also called social mediaDecide WHY you are doing this: business, personal, bothKnow your target audienceBlogging is another form of social networking, but not covering it here because it can be an entire seminar by itself! Same with YouTube. Rules, tips, techniques we’ll discuss also apply to them.Blog – 2-3 times per week; have 30 before you startYou Tube – OK for business, but keep it professional
  • Do you want to reach any of these people?
  • Surveyed 880 marketing professionals who were very new to social networking to very experienced70% were small business ownersMedian age was 40-4956% were women
  • Word of mouth on steroids
  • ADD VALUEQuality vs. Quantity – don’t over-message or have too many friendsIn Twitter, thank those who retweet youDon’t have multiple “tweets” for one messageBe professional – good grammar and punctuationYou never know who will read your messageKey is to build relationshipsPosition yourself as an expert
  • Don’t try to hide who you areThe Federal Trade Commission is moving to regulate social-media “advertising.” The FTC is planning to hold marketers liable for false statements published on blogs and social networks—meaning companies or bloggers could get sued for saying a product was good if it really wasn’t."THX for the follow! Discover how to get 16,000 followers in 90 days and make money doing it?"
  • “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”Nothing posted online is ever totally gone. Someone could have saved or printed it…or used it in some other way.Know if you are on your friends’ Facebook pagesBig brother always watching – just ask Michael PhelpsHave more than one account?
  • Options: why are you doing this? Any specialty groups you could join?Intuitive user name, not something made up that most people won’t knowAs much profile and bio information as possible – SHOW why they should get to know youCurrent photo – preview how it will lookResearch friends; don’t accept everyonePlan your strategy, including how much time per day/week you’ll spend updating, reading and so on. Can be addictive!Continue to look for new and better resourcesRemember that this is only ONE resource that you should be using for promoting your business or self
  • Founded in May 2003 when the 5 founders invited 300 of their most important contacts to joinHad 4,500 members within first month33 million members at end of 2008Free personal listing or premium account ($249.50 / year minimum)Import contacts from Outlook, gmail and othersSearch for people, jobs, companies or groupsGreat resource for job seekers – but info better match your resume
  • Always research others. In LinkedIn, look at work history and their connections. OK not to connect with them if it doesn’t make sense.Research appropriate groups to join.
  • Always research others. In LinkedIn, look at work history and their connections. OK not to connect with them if it doesn’t make sense.Research appropriate groups to join.
  • Two Harvard students founded in 2004 to share profiles, pictures and info with other students23.4% growth just in MarchFree to join
  • Great example of what current or potential employers or clients would see if they searched for you.If they have their own Facebook account, they would see much moreCan be made private – carefully review and personalize privacy settingsMonitor pictures others may have of you on their pagesAlso has useful (and not useful, but fun) groupsCassie example
  • Great example of what current or potential employers or clients would see if they searched for you.If they have their own Facebook account, they would see much moreCan be made private – carefully review and personalize privacy settingsMonitor pictures others may have of you on their pagesAlso has useful (and not useful, but fun) groupsCassie example
  • Created in 2006Better question would be “what’s important to my followers”Micro-bloggingFollowers, not friendsA post is a “tweet”Other applications like TweetDeck and Twirl to manage – cross-post with Facebook and others
  • Only see my posts, not posts from people I followCan be made private, but less flexible than FacebookReply to someone Tweet – but others can seeRetweet – “forwarding” someone’s Tweet to your followersDirect message = private communicationHashtag (#) – grouping of tweets about subjectShorten URLs to post

APCO International Presentation APCO International Presentation Presentation Transcript

  • Social Networking...Gaining Credibility with LinkedIn, Facebook &Twitter
  • Definition
    Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
  • Six Degrees of Separation
    The idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is at most six steps away from any other person on Earth.
    View slide
  • Just A Few Of MANY!
    View slide
  • Who is Online?
    46% of American adult Internet users have a profile on an online social network site
    61% of people with online profiles have annual household incomes of more than $50,000
    45% of people with online profiles are college graduates
    54% female, 46% male
    28% use social networking to make new business or professional contacts and/or promote themselves or their work
    ~ Pew Internet & American Life Project Survey
  • Benefits For Job Seekers
    80% of companies currently use or are planning to use social networking sites to find and attract candidates this year
    66% of survey respondents reported they had successfully hired a candidate who was identified or introduced through an online social network
    72% of respondents will invest more in recruiting through social networks
    Source: Jobvite 2009 Social Recruitment Survey
    440 HR and recruitment professionals completed the survey
    65% have between 101 and 5,000 employees at their company
  • Why Use Social Networking?
    Relationships
    Relationships
    Relationships!!!
  • Why?
    Word of mouth
    on steroids!!
  • Tips & Techniques
    • Be an expert
    • Be useful
    • Ask questions…and answer them
    • Quality vs. Quantity
    • Avoid too much TMI – but a little is OK
    • Use caution when posting about sex, drugs, politics and religion
    • Build relationship before trying to sell
    • Tell people how to find you
  • Do not…
    • Lie, cheat or steal
    • Curse or be vulgar
    • Over-post…or under-post
    • Spam
    • Be pushy/hard sell
    • Be one-dimensional
    Don’t follow or be friends with those who do, as their reputation (and posts) may follow you!
  • What Social Networking Is NOT
    X
    Private
    Personal
    Hidden
  • An Example
  • Research your options
    Set-up account
    User name
    Profile/Bio
    Photo
    Find friends and associates
    Lurk to get used to format
    Start posting!
    Getting Started!
  • Exists to help you make better use of your professional network and help the people you trust in return
    Over 65 million members in over 200 countries and territories around the world
    A new member joins approximately every second, and about half of members are outside the U.S.
    Executives from all Fortune 500 companies are LinkedIn members
    Average user is over 41 years old and earns more than $100,000 per year
  • LinkedIn Public Profile
  • LinkedIn Groups
  • More than 400 million active users
    More than 2/3 of users are not in college
    The fastest growing demographic is 35 years old and older
    Average user has 130 “friends”
    More than 200 million users log on at least once each day
  • Facebook Profile Page
  • Facebook Fan Page
  • Facebook Applications
  • Blocking Facebook Applications
  • A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What’s happening?”
    Messages can only use just 140 characters
    105 million registered active users
    50 million Tweets sent every day
    40% of users earn more than $50,000 per year
  • Twitter Profile Page
  • Twitter Profile Page
  • Time Management
  • Is It Worth It?
    YES!!
  • It’s All About…
  • A Few Final Thoughts…
    Your homework: set up accounts on LinkedIn, Facebook and/or Twitter and connect, friend or follow me!
    • www.linkedin.com/in/deborahkrier
    • www.facebook.com/deb.krier
    • www.twitter.com/debkrier
  • Resources
    Lots of good tips & techniques and information
    www.mashable.com
    Hubspot
    Information on setting up Facebook or Twitter for business:
    www.hubspot.com/internet-marketing-whitepapers
    Twitter Power
    By Joel Comm, @joelcomm, www.joelcomm.com
    Rock the World with your Online Presence
    By Mike O’Neill, www.rocktheworldbook.com
  • Contact Info
    Deborah Krier
    (303) 594-8930
    deb@debkrier.com
    www.debkrier.com
    debkrier.wordpress.com
    These slides can be found at:
    www.slideshare.net/debkrier
    ©2010, Wise Women Communications, LLC; unless otherwise noted.