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Alliance of Professional Women - Social Networking Presentation

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  • Do you want to reach any of these people?
  • ADD VALUEQuality vs. Quantity – don’t over-message or have too many friendsIn Twitter, thank those who retweet youDon’t have multiple “tweets” for one messageBe professional – good grammar and punctuationYou never know who will read your messageKey is to build relationshipsPosition yourself as an expert
  • Options: why are you doing this? Any specialty groups you could join?Intuitive user name, not something made up that most people won’t knowAs much profile and bio information as possible – SHOW why they should get to know youCurrent photo – preview how it will lookResearch friends; don’t accept everyonePlan your strategy, including how much time per day/week you’ll spend updating, reading and so on. Can be addictive!Continue to look for new and better resourcesRemember that this is only ONE resource that you should be using for promoting your business or self
  • Always research others. In LinkedIn, look at work history and their connections. OK not to connect with them if it doesn’t make sense.Research appropriate groups to join.
  • Always research others. In LinkedIn, look at work history and their connections. OK not to connect with them if it doesn’t make sense.Research appropriate groups to join.
  • Great example of what current or potential employers or clients would see if they searched for you.If they have their own Facebook account, they would see much moreCan be made private – carefully review and personalize privacy settingsMonitor pictures others may have of you on their pagesAlso has useful (and not useful, but fun) groupsCassie example
  • Great example of what current or potential employers or clients would see if they searched for you.If they have their own Facebook account, they would see much moreCan be made private – carefully review and personalize privacy settingsMonitor pictures others may have of you on their pagesAlso has useful (and not useful, but fun) groupsCassie example
  • Only see my posts, not posts from people I followCan be made private, but less flexible than FacebookReply to someone Tweet – but others can seeRetweet – “forwarding” someone’s Tweet to your followersDirect message = private communicationHashtag (#) – grouping of tweets about subjectShorten URLs to post
  • Transcript

    • 1. Social Networking...Gaining Credibility with LinkedIn, Facebook &Twitter
    • 2. The Numbers
      LinkedIn
      70+ million users
      Facebook
      400 million active users, HALF log on every day
      Twitter
      Over 105 million registered users
    • 3. Who is Online?
      46% of American adult Internet users have a profile on an online social network site
      61% of people with online profiles have annual household incomes of more than $50,000
      45% of people with online profiles are college graduates
      54% female, 46% male
      28% use social networking to make new business or professional contacts and/or promote themselves or their work
      ~ Pew Internet & American Life Project Survey
    • 4. Who’s Online?
      Income at least $75,000
      Twitter 30%
      Facebook 33%
      LinkedIn 46%
      Google Ad Planner Data, April 2010
    • 5. Who’s Online?
      At least 35 years old
      Twitter 62%
      Facebook 62%
      LinkedIn 77%
      Google Ad Planner Data, April 2010
    • 6. Who’s Online?
      Bachelor Degree or Higher
      Twitter 30%
      Facebook 26%
      LinkedIn 52%
      Google Ad Planner Data, April 2010
    • 7. Why?
      Word of mouth
      on steroids!!
    • 8. It’s All About…
      Relationships,
      Relationships,
      Relationships!
    • 9. Tips & Techniques
      Don’t be one-dimensional
      Be a resource
      Combine professional & personal posts
      Don’t let people forget you
      Grammar, spelling and punctuation DO count!
      Do not ever lie, swear, tell bad jokes and so on
      Watch posting too much religion or politics
      Do not ever post something you don’t want “someone” else to see
      Remember that nothing is totally private
    • 10. Research your options
      Set-up account
      User name
      Profile/Bio
      Photo
      Find friends and associates
      Lurk to get used to format
      Start posting!
      Getting Started!
    • 11. LinkedIn Public Profile
    • 12. LinkedIn Groups
    • 13. Facebook Profile Page
    • 14. Facebook Fan & Group Pages
    • 15. Facebook Applications
    • 16. Blocking Facebook Applications
    • 17. Twitter Profile Page
    • 18. Twitter Profile Page
    • 19. Time Management
    • 20. Is It Worth It?
      YES!!
    • 21. It’s All About…
    • 22. A Few Final Thoughts…
      Your homework: set up accounts on LinkedIn, Facebook and/or Twitter and connect, friend or follow me!
      • www.linkedin.com/in/deborahkrier
      • 23. www.facebook.com/deb.krier
      • 24. www.twitter.com/debkrier
    • Resources
      Lots of good tips & techniques and information
      www.mashable.com
      Hubspot
      Information on setting up Facebook or Twitter for business:
      www.hubspot.com/internet-marketing-whitepapers
      Twitter Power
      By Joel Comm, @joelcomm, www.joelcomm.com
      Rock the World with your Online Presence
      By Mike O’Neill, www.rocktheworldbook.com
    • 25. Contact Info
      Deborah Krier
      (303) 594-8930
      deb@debkrier.com
      www.debkrier.com
      debkrier.wordpress.com
      These slides can be found at:
      www.slideshare.net/debkrier
      ©2010, Wise Women Communications, LLC; unless otherwise noted.