Strategy based content

652
-1

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
652
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Not just Content, but Valuable Content.
  • 6Ws document on my website – Resources, under “worksheets”
  • Technical – Informative; instructional; a report of findings and resources. Information intended for practical application.
    Journaling – aka “Dear Diary” A free flow of thoughts and emotions. Musings and ponderings. 1st person? 3rd person?
    Journalism – inverted pyramid, just the facts, minimize or eliminate biases and opinions. Short sentences. Words that would be understood by the average 4th grader.
    Story teller – You set the stage and develop the characters. You have a beginning, middle and ending. You use elements of suspense, foreshadowing, conflict and resolution to achieve your objective, whether it be to inspire, enlighten or evoke emotion.
    Free Writing – Mark Levy, author of the Accidental Genius – No rules. Brain dump. Go back and edit later, if necessary.
    Do you have the ability to flex your style? Do you need to?
  • Strategy based content

    1. 1. 3D Communications New Media. New Rules. New Game. Strategy-Based Content Answering the 6W’s Creating Content
    2. 2. 3D Communications | New Media. New Rules. New Game. Creating Content Strategy-Based Content Singular, well-defined OBJECTIVE ‣ Consistency ‣ Sustainability ‣ Expectations
    3. 3. 3D Communications | New Media. New Rules. New Game. Social Media Strategy-Based Content WhereWho When WhatHow Why 6 Ws
    4. 4. 3D Communications | New Media. New Rules. New Game. Creating Content Strategy-Based Content The Six Ws 1. Subject matter: What do you write about? 2. Style: How do your write? 3. Social Media: Where do you post?
    5. 5. Strategy-Based Content: the 6 Ws Creating Content Subject Matter What do you write about?1111 What Who When HowWhere Why . . . is it valuable? . . . will it be discovered? . . .will find it valuable? . . . do you want to attract? . . .will it be applied? . . . will your community be enhanced? . . . do your readers live? . . . are your readers in their progress? . . .do people need it? . . . do you feel the need to write it?
    6. 6. Strategy-Based Content: the 6 Ws Creating Content Style How do you write?2222 • Technical • Journaling • Journalism • Story teller • Free writing
    7. 7. Strategy-Based Content: the 6 Ws Creating Content Style How do you write?2222 How Who When WhatWhere Why • Persuade • Inform / Educate • Provoke • Entertain • Inspire
    8. 8. Strategy-Based Content: the 6 Ws Creating Content Strategy-Based Content Where do you post?3333
    9. 9. Strategy-Based Content: the 6 Ws Creating Content Social Media Where do you post?3333 Blog
    10. 10. Strategy-Based Content: the 6 Ws Creating Content Social Media Where do you post?3333
    11. 11. Strategy-Based Content: the 6 Ws Creating Content Social Media Where do you post?3333 Where Who When WhatHow Why
    12. 12. 3D Communications New Media. New Rules. New Game. facebook.com/3DCommunications twitter.com/DebDrive Contact Debi Davis phone 303.285.9050 e-mail debi@3ddebi.com www.3ddebi.com Stay connected and updated! Follow Debi at: linkedin.com/in/debidavis
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×