Social Media The time is NOW! Startup Model Presented by 3D Communications www.debidavisdriven.com
Have an Online Presence <ul><li>Start with the obvious ones </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twit...
Prepare to Listen <ul><li>Make a list of: </li></ul><ul><li>Keywords </li></ul><ul><li>Competitors </li></ul><ul><li>Assoc...
Monitor and Listen <ul><li>Who’s talking about your company? </li></ul><ul><li>Who in your company is using SM? </li></ul>...
What you might hear <ul><li>Opportunity for reputation management  </li></ul><ul><li>Customer insights </li></ul><ul><li>C...
Your feet are wet.  But don’t dive in yet. Having an online presence without a STRATEGY is like having a swimming pool wit...
Objectives <ul><li>What do you want to achieve using social media? </li></ul><ul><li>Who do you want to reach? </li></ul><...
Engage (Dive in!) <ul><li>Continue to Listen, and start to </li></ul><ul><li>Talk </li></ul><ul><li>Ask / Answer </li></ul...
Rules of Engagement (a few examples) <ul><li>Add value  </li></ul><ul><li>Be consistent . . . in your  messaging and your ...
Social Media alone is not enough <ul><li>SM is not an add-on, it’s a mixer </li></ul><ul><ul><li>Communication strategy </...
Getting a Return on your Investment <ul><li>Measure </li></ul><ul><ul><li>Metrics aligned with your objectives </li></ul><...
Continuous Improvement <ul><li>Stay involved </li></ul><ul><li>Develop your expertise </li></ul><ul><li>Keep current </li>...
Congratulate Yourself <ul><li>You’ve embraced it </li></ul><ul><li>You’re growing to love and  admire it </li></ul><ul><li...
3D Communications <ul><li>www.debidavisdriven.com </li></ul>
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Social Media - A Startup Model

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Social Media . . . you\'re hearing about it constantly. You\'re even using it to some degree. But, you\'re not really getting a lot of business value out of it. Here\'s a simple model to get you started. I mean, REALLY started.

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  • December 27, 2009 Social Media NOW or NEVER Presentation F We are experiencing a “media renaissance.” “It is the dawn of a democratized information economy, which is engendering the emergence of champions and visionaries who endeavor to manifest a more media literate society while transforming the way we publish and share relevant content. “- Brian Solis (social media pioneer)
  • December 27, 2009 Social Media NOW or NEVER Presentation F
  • December 27, 2009 Social Media NOW or NEVER Presentation F Tune your ears (eyes) up before you start listening. This will help you focus on what’s important to you (and hopefully keep you from getting distracted and sidetracked). Keywords: industry-related terms and phrases Competitors: You know who they are (this may not be applicable to sole proprietors) Associations: Sole proprietors might use this rather than competitors Expectations: What do you think people are talking about that you’d find interesting? Hopes: Ideally, what would you like to hear people talking about?
  • December 27, 2009 Social Media NOW or NEVER Presentation F Monitoring and listening not only help you to answer these kinds of questions, but they also give you a practical way to gain some experience getting around. Basic functions are pretty easy to learn and somewhat intuitive (e.g., boxes labeled “search”). But don’t stop at the basics. Click around. Discover things. Try things out. Browsing is fine – but only for a short time. Take a strategic approach. Start with the your list of keywords, competitors, associations, expectations and hope. Some metrics you might find interesting: Use the metrics I tracked in the HISC report as an example.
  • December 27, 2009 Social Media NOW or NEVER Presentation F Cost reduction Reduced need for traditional research More effective method of CRM
  • December 27, 2009 Social Media NOW or NEVER Presentation F It won’t be long before you’ll be tempted to jump into the deep end. But be patient. Have a plan.
  • December 27, 2009 Social Media NOW or NEVER Presentation F Having objectives will not only guide your entry into social media, they will also help you measure the value of what you’re getting out of it. Have a goal (Do you want to listen [traditionally: research]? Talk [traditionally: marketing]? Energize [sales; WOMM]? Support [customer service]? Embrace [development; engage customers and get input]?) (Resource: Groundswell ) Have key metrics Know where you’re starting from Design a social media strategy Social Media Methods Key messages / target audiences Include and reflect your current communication strategy Know who and how much time will be dedicated to support your strategy Use the data to advance (and if necessary, modify) your plan Remain flexible and know when to modify your plan Blend online and offline social networking
  • December 27, 2009 Social Media NOW or NEVER Presentation F Depending on the type of social media you’re using, these four stages of engagement will look a little different
  • December 27, 2009 Social Media NOW or NEVER Presentation F Give your network what they want and need – do not fall into the trap of constantly self-promoting! Keep your online profiles and sites fresh (If you have a FB page or group, update it often; respond to posts from your visitors) Depending on the size of your organization, this may require: Revising position descriptions to include SM responsibilities Creation or adaptation of Codes of Conduct or Guiding Principles Consider putting together a Key Message Guide that aligns topics and sample responses that are aligned with the particular SM method, and the audience your talking to.
  • December 27, 2009 Social Media NOW or NEVER Presentation F If you hav
  • December 27, 2009 Social Media NOW or NEVER Presentation F Answer these questions: How do you scale company-wide and institute work flow processes so that the right people are alerted to conversations relevant to their functions? How do you roll-up and analyze the data to guide business decisions? How do you make a business case to get funding for the right internal talent and technologies?
  • December 27, 2009 Social Media NOW or NEVER Presentation F
  • December 27, 2009 Social Media NOW or NEVER Presentation F
  • December 27, 2009 Social Media NOW or NEVER Presentation F
  • Social Media - A Startup Model

    1. 1. Social Media The time is NOW! Startup Model Presented by 3D Communications www.debidavisdriven.com
    2. 2. Have an Online Presence <ul><li>Start with the obvious ones </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Try a few fun ones </li></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><li>Check out blogs </li></ul>
    3. 3. Prepare to Listen <ul><li>Make a list of: </li></ul><ul><li>Keywords </li></ul><ul><li>Competitors </li></ul><ul><li>Associations </li></ul><ul><li>Expectations </li></ul><ul><li>Hopes </li></ul>
    4. 4. Monitor and Listen <ul><li>Who’s talking about your company? </li></ul><ul><li>Who in your company is using SM? </li></ul><ul><li>How are your competitors and associations using SM? </li></ul><ul><li>What industry-related conversations are taking place? </li></ul>
    5. 5. What you might hear <ul><li>Opportunity for reputation management </li></ul><ul><li>Customer insights </li></ul><ul><li>Customer service issues </li></ul><ul><li>Great ideas and resources </li></ul><ul><li>Some silly stuff </li></ul>
    6. 6. Your feet are wet. But don’t dive in yet. Having an online presence without a STRATEGY is like having a swimming pool without water!
    7. 7. Objectives <ul><li>What do you want to achieve using social media? </li></ul><ul><li>Who do you want to reach? </li></ul><ul><li>How will you know when your social media campaign is successful? </li></ul>Now that you have some idea of what’s going on out there . . . NOTE: Keep it simple!
    8. 8. Engage (Dive in!) <ul><li>Continue to Listen, and start to </li></ul><ul><li>Talk </li></ul><ul><li>Ask / Answer </li></ul><ul><li>Discuss </li></ul><ul><li>Have conversations </li></ul>NOTE: Every interaction should tie back to your simple objectives. That’s your STRATEGY!
    9. 9. Rules of Engagement (a few examples) <ul><li>Add value </li></ul><ul><li>Be consistent . . . in your messaging and your frequency </li></ul><ul><li>Be generous </li></ul><ul><ul><li>Share your good ideas and resources </li></ul></ul><ul><ul><li>Give credit to those who provide you with good stuff </li></ul></ul><ul><li>Be real </li></ul>All part of having a STRATEGY.
    10. 10. Social Media alone is not enough <ul><li>SM is not an add-on, it’s a mixer </li></ul><ul><ul><li>Communication strategy </li></ul></ul><ul><ul><li>Marketing strategy </li></ul></ul><ul><li>Drive conversations to complement other initiatives </li></ul><ul><li>Add to context of greater business objectives </li></ul>Uh-huh . . . STRATEGY. Are you seeing a trend here?
    11. 11. Getting a Return on your Investment <ul><li>Measure </li></ul><ul><ul><li>Metrics aligned with your objectives </li></ul></ul><ul><ul><li>Time </li></ul></ul><ul><ul><li>Savings </li></ul></ul><ul><ul><li>Costs </li></ul></ul><ul><li>Re-invest </li></ul><ul><ul><li>Into other business objectives </li></ul></ul><ul><ul><li>By enhancing social media initiatives </li></ul></ul>
    12. 12. Continuous Improvement <ul><li>Stay involved </li></ul><ul><li>Develop your expertise </li></ul><ul><li>Keep current </li></ul>
    13. 13. Congratulate Yourself <ul><li>You’ve embraced it </li></ul><ul><li>You’re growing to love and admire it </li></ul><ul><li>You are NOT being left behind! </li></ul>Social Media is NOT going away
    14. 14. 3D Communications <ul><li>www.debidavisdriven.com </li></ul>

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