Your SlideShare is downloading. ×
0
Social Media - Now? Or, Never!
Social Media - Now? Or, Never!
Social Media - Now? Or, Never!
Social Media - Now? Or, Never!
Social Media - Now? Or, Never!
Social Media - Now? Or, Never!
Social Media - Now? Or, Never!
Social Media - Now? Or, Never!
Social Media - Now? Or, Never!
Social Media - Now? Or, Never!
Social Media - Now? Or, Never!
Social Media - Now? Or, Never!
Social Media - Now? Or, Never!
Social Media - Now? Or, Never!
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media - Now? Or, Never!

921

Published on

Things to consider when trying to decide if the use of social media for your business is viable, and why or why not. This presentation was part of a workshop and is accompanied with a worksheet …

Things to consider when trying to decide if the use of social media for your business is viable, and why or why not. This presentation was part of a workshop and is accompanied with a worksheet containing 5 questions to help identify key words.

Published in: Business, Technology
1 Comment
1 Like
Statistics
Notes
  • Hello! I congratulate you for your excellent presentation. It’s really interesting. I add your presentation as a favorite, I hope you visit my presentation, and also add me to your favorites. Thanks, greetings from Venezuela http://www.slideshare.net/jesusd411/microsoft-office-nuestro-estilo-de-vida-3202387 Add me to your Favorites click on the heart that says Favorite. Thanks
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
921
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
38
Comments
1
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Reference this article: http://communitymarketing.typepad.com/my_weblog/2009/07/think-social-media-marketing-is-a-waste-of-time-think-again-a-report-released-by-wetpaint-a-social-media-platform-and-dig.html Debi Davis – Communication Consultant – 3D Communications Small business owner – using social media – not entirely convinced, yet and found myself needing to figure it out, so I came up with five questions that have led me to some answers to help me decide. I hope you will this process and the plan that you put together today to be useful to you as you decide about SM Now? Or Never! I will provide you with a copy of these slides if you leave me your e-mail address.
  • Low barriers to entry – if you aren’t already using social media, (and who, by the way, is using some form of social media right now?) you know people who are. We tend to think these people are teenagers who are “playing” on their computers. But, the fact is that the largest and fastest growing demographic of SM users is between the ages of 43 and 65 . One of the reasons popularity is growing so quickly is because it’s easy to get started. Economical – In many respects, using SM is FREE ! More advanced uses require some degree of financial investment, however, SM is relatively economical compared to traditional forms of marketing and communications. Because SM is all about relationships and conversations, it’s actually more appropriate for small businesses than for large corporate environments. SM is most effectively used when it’s part of a strategy , which means it has to be aligned with your unique objectives. If you want to create buzz, there’s a way to do that. If you want to educate your current client base, there’s a way to do that. If you want to get input from your market, there’s a way to do that. You decide what you want to get from social media, and you design a plan around that.
  • Targeted / Focused – Do you know where your customers and potential customers are? Social Media can help you find them if you don’t. If you know where they are, you can use Social Media to join them and start building relationships. Responsive – Using SM you can listen and hear about the issues that are important to your market, and you can respond quickly and appropriately . SM moves quickly, and allows you to do the same. You can run a promotion one week, and you can gather feedback the following. You can change courses of action depending on market trends or events in your community. You are not limited by cumbersome print campaigns or slow-moving, expensive strategies.
  • Traditional forms of communication, and therefore marketing, are starting to fade out. The media owned production facilities and had an infrastructure; there were relatively few of each – on average, a handful for each city. In some cases, such as newspapers and print media, people had to pay for the product. I’m using Facebook, Twitter, YouTube and LinkedIn as examples of social media which consists of: Social networks, blogs, content communities, microblogging, Individuals are everywhere, and many of them are involved. What you save in money, however, is partially offset in what you spend in TIME . Information is freely shared; the operative word: FREE Social media can be used for many aspects of running your business. If you’ll look at the pictures you see in the yellow circle, you’ll see that these are forms of COMMUNICATION. Just as communication is important in the way you do much of your business, social media can be used in different areas of your business. But other applications include: Sales Reputation Management / Public Relations Customer Service Research and Development Corporate Communications In this workshop, though, we’ll focus on marketing.
  • How do you describe your prospective customers? Do you currently do any marketing? What do you want your prospective customers to know about your products or services? Do you have a website? How do you retain your current customer base?
  • This diagram represents where you are relative to your market. (You’re the little dot in the center of the universe). We are LOCAL businesses. We don’t aim to serve the universe, however, we move out into the universe to some degree to seek our customers. Your Prospective Customers Q1. How do you describe your prospective customers? Words only. No complete sentences. 20 seconds Q2. Do you currently do any marketing? Yes or No. Hear how people market. Website? E-Mail Newsletters? Brochures? Tradeshows? WORD OF MOUTH? The idea behind marketing is to find prospective customers from the surrounding universe, and lead them toward us and the solutions we offer to their needs, in hopes of making them our customers. We do that by having a general description or definition of our prospective customers and then getting information out to them, wherever they may be, in hopes of getting their attention long enough for them to realize that we are their best option for the product or service their looking to buy. The use of social media allows us to still put our message out in a very broad way, but even more so, because: You can monitor your market and identify people who have needs you can address. It’s conversational. It’s cheap, and therefore we can send out more messages, using more types of media Social media is viral, so once we send it out, it’s likely to continue getting forwarded. It’s been described as “ WORD-OF-MOUTH ON STEROIDS .” It’s much more targeted and focused because of the technology that allows us to target and focus. This is where KEY WORDS come in handy. The added advantage is that by sending it out, we initiate a cycle that allows our market to come to us – IN-BOUND MARKETING – in a convenient and friendly way. TIP: The strength of SM tools is in creating relationships, NOT SELLING . Before sending messages out, know what your audience wants or needs. It’s about them. It’s NOT ABOUT YOU . Blogs Content Communities Micro-Blogs Can Social Media be Useful?
  • There is a possibility that your marketing efforts will result in someone contacting you. But realistically, how many brochures do you have to hand out or mail out before some is converted into a customer? According to marketing statistics, it takes 7 “touches” with a prospect before it results in a sale. So, even if they visit your website, that only counts as touch #2. Your challenge is to engage your prospects, earn their trust and confidence, i.e., create a relationship with them Q3. What do you want your prospective customers to know about your products and services? You’ve got plenty to talk to them about. All you need now is a forum in which to do it. In terms of social media, the prospects that draw toward you but have not yet become your customers are called your community. These are the people who fit the definition of your customer, but haven’t yet bought. But, they are interested and you know that because they’ve connected with you. Now, give them what they need. Using social medium you can do this in the comfort of a social network.
  • Refer to: Q4 – Do you have a website@ How many have a website? A website is an important part of most businesses because it gives you a place to put all the information about your company, your products/services, and anything else that your customers and prospective customers would find helpful and interesting. However, driving traffic to your website requires more strategy due to greater competition and advancements in SEO technology. And even when a prospect gets to your website, the rate of conversion is still relatively low. If your website visitor is part of your community, however, you have a much better chance of getting them to return. Ultimately, you want your visitors to become your contacts – i.e., they’ve given you their e-mail address. The next step: your contacts become your customers. Q1 – How do you generate business? [This will probably draw some marketing tactics. Hopefully someone will mention WORD OF MOUTH]
  • Refer to: Q4 – Do you have a website? How many have a website? A website is an important part of most businesses because it gives you a place to put all the information about your company, your products/services, and anything else that your customers and prospective customers would find helpful and interesting. However, driving traffic to your website requires more strategy due to greater competition and advancements in SEO technology. And even when a prospect gets to your website, the rate of conversion is still relatively low. Your website is a great place to measure the effectiveness of your social media campaign and your in-bound marketing plan . If your website visitor is part of your community, however, you have a much better chance of getting them to return. Ultimately, you want your visitors to become your contacts – i.e., they’ve given you their e-mail address. The next step: your contacts become your customers. Q1 – How do you generate business? [This will probably draw some marketing tactics. Hopefully someone will mention WORD OF MOUTH] The 6 Spheres of Social Media by Brian Clark; www.SearchEnginePeople.com Can Social Media be Useful?
  • Monitor: your company, your competition, your industry, your company’s issues (key words) This is a probably a natural extension of PR’s existing mission Successful companies focus more on educating than policing; learning: A systematic approach provides the most benefit See Slide C2 Social Networks – personal web pages (Facebook, LinkedIn, MySpace) Blogs – journals Wikis - Communal document or database that anyone can contribute to Podcosts – Audio or video files available by subscription (iTunes) Forums – areas for online discussion, general around a specific topic Content Communities – organized around a particular type of content; e.g., photosharing (Flickr); bookmarks (del.icio.us); and video (YouTube) Microblogging – bite-sized blogging, aka, status updates, are posted to a site and shared (Twitter) [Do websites fit in here? If so, how?]
  • Attributed to (and inspired by): http://www.linkedin.com/news?viewArticle=&articleID=44056990&gid=41352&srchCat=WOTC&articleURL=http%3A%2F%2Fdesigndamage%2Ecom%2Fblog%2Findex%2Ephp%2F200906%2F7-keys-to-creating-social-media-strategy-for-your-brand%2F&urlhash=ylAm This site is also bookmarked and tagged as socialmedia; title: 7 Keys to Creating Social Media Strategy for your Brand (June 11, 2009)
  • Transcript

    • 1. Social Media Now? Or, Never! Debi Davis – 3D Communications www.debidavisdriven.com
    • 2. Why Small Businesses Are Interested <ul><li>Low barriers to entry </li></ul><ul><li>Economical </li></ul><ul><li>Inherently personal </li></ul><ul><li>Highly customizable </li></ul>
    • 3. Why Local Businesses Are Interested <ul><li>Targeted / Focused </li></ul><ul><li>Responsive </li></ul><ul><li>Flexible </li></ul>
    • 4. That was then THIS IS NOW!
    • 5. Is Social Media Right for Your Business? <ul><li>Your prospective customers </li></ul><ul><li>Your marketing strategy </li></ul>Five questions about . . . YOUR MARKET YOUR BUSINESS <ul><li>Your products / services </li></ul><ul><li>Your website </li></ul><ul><li>Your current customers </li></ul>
    • 6. Your Market Universe Prospects Twitter YouTube, Flickr, Blogs
    • 7. Your Products/ Services Universe Prospects Twitter Facebook YouTube, FlickR, Blogs Community
    • 8. Your Business Universe Facebook Your Customers E-mail Website Prospects Twitter YouTube, Flickr, Blogs Visitors Community Contacts
    • 9. Your Business Universe Facebook Your Customers E-mail Website The 6 Spheres of Social Media Marketing by Brian Clark www.SearchEnginePeople.com Prospects Twitter YouTube, Flickr, Blogs Visitors Community Contacts Interest Attention Desire Action Satisfaction
    • 10. Can Social Media Be Useful? <ul><li>Reputation </li></ul><ul><li>Competition </li></ul><ul><li>Market insights </li></ul> No  Yes  No But you can still monitor any of the social sites – listen and stay informed about …
    • 11. Can Social Media Be Useful? <ul><li>Reputation </li></ul><ul><li>Competition </li></ul><ul><li>Market insights </li></ul> No  Yes <ul><li>Word-of-mouth marketing </li></ul><ul><li>Product launch </li></ul><ul><li>Customer service </li></ul>+  Yes
    • 12. What Now? <ul><li>Have an online presence </li></ul><ul><li>Monitor (listen) </li></ul><ul><li>Make a plan – a strategy </li></ul><ul><li>Engage </li></ul><ul><li>Measure </li></ul>
    • 13. 7 Keys <ul><li>Define your outcome </li></ul><ul><li>Focus on your audience’s needs </li></ul><ul><li>Implement measurable ROI </li></ul><ul><li>Actively participate in discussion groups </li></ul><ul><li>Get in front of the right people </li></ul><ul><li>Blend online and offline social networking </li></ul><ul><li>Nurture relationships, build momentum </li></ul>Excerpt from 7 Keys to Creating Social Media Strategy for your Brand By Eric Tsa (www.DesignDamage.com) June 11, 2009
    • 14. OnLine BLOGS NETWORKS video twitter podcasts YouTube SOCIAL WIKIS forums communities facebook microblogging podcasts NETWORKS WIKIS video twitter CONNECTED apps mobile comment CHAT Prepared and Presented by Debi Davis 3D Communications www.DebiDavisDriven.com

    ×