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Marketing in a new world

by Debi Davis on Sep 24, 2010

583 views

http://www.3ddebi.com, Presentation explaining "un-marketing" as an acceptable practice for using social media to promote a business.

http://www.3ddebi.com, Presentation explaining "un-marketing" as an acceptable practice for using social media to promote a business.

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business marketing social marketing marketers business use of social media social media

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We’re communicating in a new way – and we’re doing business in a new way, largely due to social media and technology.
Unmarketing – and what that means Relationships, not messages Less broadcasting, more attracting Still very reliant on word-of-mouth; and word-of-mouth has become more powerful through social media Marketers have new tools to reach their market . . . But these new tools have also changed your market.
Through the use of social media, your market has started arranging itself in communities. Within the communities conversations are taking place. I.e., word-of-mouth (on steroids) What used to be you market, is now a collection of communities. And the consumer is in control – largely due to social media. So what does that mean to you?
You’ll still want to use your traditional methods. Direct mail, radio spots, print advertising . . . But to a lesser extent, as they are becoming less effective, and there are now less expensive ways of getting your message out. rely on your e-mail distributions and your website. But, the way you can use these tools has also changed, and can be more powerful if you partner them with social media. Social media expands your reach because it is easy to use, being embraced by the masses, and cost effective The first thing you want to do is to start participating . . . as a consumer. Then decide why you want to use social media as a business tool – as a means to an end. Don’t use it sell. And don’t use it to market . . . Use it to un-market. That means participating by adding value to the conversation. No matter what your objective for using social media, you will likely want to use it to drive traffic to your website.
The use of social media as a business tool means your website is more important than ever. We don’t call it marketing anymore, but un-marketing. Communities have replaced your market. New media…new rules…new game. So you shouldn’t be surprised that your website will play a different role as well. This means making your site interactive. You must have a call-to-action. It may mean adding a blog, a video, an interactive survey or printable coupon. “ Stickable” now needs to be “shareable” “ Current” now needs to be “fresh” “ Searchable” now needs to be “findable”
Review your current business strategy. Identify ONE objective for using social media. Create a plan, and stick with it. Handout with tips and resources: Tips 5 Steps to adopting social media as a business tool 6 W’s to define your objective Social Media as Part of the Plan Resources Mears Consulting (links to relevant webpages; e.g., “social media,” “web design,” and “blog”) 3D Communications (links to relevant webpages; e.g., “how-to-videos,” social media management,” and “resources”)

Marketing in a new world — Presentation Transcript

3D Communications New Media. New Rules. New Game. Social Media The Power of Un-Marketing Marketing in a New World
Marketing in a New World . . . un-marketing New Media…New Rules…New Game
Marketing in a New World Using Social Media Communities have replaced your market 1
Marketing in a New World Using Social Media Your Business is part of the community 2 E-mail Website Facebook Twitter YouTube, Flickr, Blogs
Marketing in a New World Using Social Media Your Website is more important than ever 3
Marketing in a New World Using Social Media Start Now 4 Think Big…Start Small…Act Fast
3D Communications New Media. New Rules. New Game. facebook.com/3DCommunications twitter.com/DebDrive Contact Debi Davis phone 303.285.9050 e-mail debi@3ddebi.com Additional videos in this series can be found at www.3ddebi.com . Stay connected and updated! Follow Debi at: