The Role of Librarians in DAM and in Your Organization, Createasphere 2012
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The Role of Librarians in DAM and in Your Organization, Createasphere 2012

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From knowledge to information to metadata in your DAM, the role of the librarian is often neglected. Our two experts will give you examples of why librarians are important to your DAM and your ...

From knowledge to information to metadata in your DAM, the role of the librarian is often neglected. Our two experts will give you examples of why librarians are important to your DAM and your organization. We will look at differing non-profit and for-profit perspectives on the role of the librarian.

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The Role of Librarians in DAM and in Your Organization, Createasphere 2012 The Role of Librarians in DAM and in Your Organization, Createasphere 2012 Presentation Transcript

  • The Role of Librarians in DAM andYour Organization Chris Orr Information Services Manager UC Office of the President Chris.Orr@ucop.edu
  • A story of transformationFebruary 22, 2012 Librarians and DAM
  • February 22, 2012 Librarians and DAM
  • February 22, 2012 Librarians and DAM
  • My story of transformationFebruary 22, 2012 Librarians and DAM
  • S. R. Ranganathan’s five laws of libraries (1931):1. Books are for use2. Every reader his/her book3. Every book its reader4. Save the time of the reader5. The library is a growing organismFebruary 22, 2012 Librarians and DAM
  • Transform these laws to DAM:1. Digital assets are for use2. Every user his/her asset3. Every asset its user4. Save the time of the user5. The DAM system is a growing organismFebruary 22, 2012 Librarians and DAM
  • Librarians know contentLibrarians know humansLibrarians know systemsFebruary 22, 2012 Librarians and DAM
  • Librarian skills = Librarian rolesTaxonomy and content taggingSearch, retrieval, deliveryInformation governance across an organizationContent life cycle managementEnd-user trainingLicensing and copyrightFebruary 22, 2012 Librarians and DAM
  • My DAM librarian job titles: Information Specialist Visual Assets Archivist Digital Archivist Media Asset Manager Information Systems ManagerFebruary 22, 2012 Librarians and DAM
  • Other DAM librarians and their titles:Sharlene Siegel, Yahoo: Digital Asset Administrator in Marketing OperationsSarah Cervinski, UbiSoft: Digital Asset Administrator in ITJodi Levin, Autodesk: Digital Asset Manager in Marketing Intelligence OperationsKathleen Cameron, University of California: Digital Content Developer in the UCSF LibraryFebruary 22, 2012 Librarians and DAM
  • “No one else is better equipped to customize user interfaces to meet user needs. No one else speaks ‘federated,’ ‘hierarchical’ or ‘faceted’ as well as a librarian.” -Sharlene Siegel, Yahoo Digital Asset Administrator in Marketing OperationsFebruary 22, 2012 Librarians and DAM
  • A notion of “content curation”“Librarians are well suited to content curation because they possess skills related not only to labeling and organization, but also, in their reference role, to understanding the information needs of their constituencies.” -Seth Earley, SLA Information Outlook, V15, December 2011February 22, 2012 Librarians and DAM
  • “Lots of people just dont have the kind of ‘organized’ brain needed to ensure consistency, intelligent rule application (vs. data entry!), and quality control.… Lets face it, do your creatives, marketing folks, producers or web developers want to spend even five minutes a week doing this stuff?” -Sharlene Siegel, Yahoo Digital Asset Administrator in Marketing OperationsFebruary 22, 2012 Librarians and DAM
  • February 22, 2012 Librarians and DAM
  • February 22, 2012 Librarians and DAM
  • What’s wrong with these job descriptions? After all, they describe librarians perfectly…Marvel Comics:Undergraduate degree. Experience in cataloguing, metadata definition and data management. Experience in managing, testing and implementing content databases. Experience with Adobe Creative Suite, Oracle, Macintosh operating system, Quark, Stellent Enterprise Content Management System.PearsonSome college or two years working in Digital Asset Management or as a librarian. Knowledge of disaster recovery procedures and concepts and data replication. Knowledge of and familiarity with archiving fundamentals - indexing, organization, protection techniques, preservation. Able to learn how to use emerging and new technologies.February 22, 2012 Librarians and DAM
  • AppleUndergraduate degree or equivalent. Minimum of five years experience setting up and managing digital asset management systems …. The internal Marketing Communications/Graphic Design department at Apple is recruiting an experienced Digital Asset Librarian. The department maintains over one-half-million long-term image assets, and generates thousands of images per month….The Librarian’s duties include setting up asset catalogs and systems, organizing large volumes of rapidly changing images, creating and enforcing naming taxonomies and schema, tagging files with relevant and accurate metadata, insuring dependable and rapid worldwide distribution to hundreds of users 24 hours a day/7 days a week, creating documentation, defining image workflow, and training users.Constellation WinesBachelor’s degree and 3 to 5 years of relevant experience …. As the Associate Digital Asset Manager, youll report to the Director of Digital Marketing …and manage the new digital asset management (DAM) system and also help establish the foundation for a global Enterprise Content Management (ECM) solution….You will ensure all marketing assets are adequately incorporated and maintained in the DAM system to improve efficiency and speed in asset creation and usage, permissions, licensing, etc. and facilitate and oversee the agency responsible for gathering assets for integration into the DAM system as well as preserve, archive and purge files .February 22, 2012 Librarians and DAM
  • Transform the DAM roleLibrarians are professionalsLibrarians have Masters degreesFebruary 22, 2012 Librarians and DAM
  • Take care of your DAM librarianExecutive-level buy-in for DAMCommunication support: especially for change managementIT support: hardware, software, SQL, SharePoint, Crystal, Adobe CS…Project management supportProfessional development: association membership and participation, conferencesFebruary 22, 2012 Librarians and DAM
  • Thank you!Chris OrrChris.Orr@ucop.eduLinkedInhttp://www.linkedin.com/in/modlibFebruary 22, 2012 Librarians and DAM