Oracle Retail Introduction
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Oracle Retail Introduction

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Oracle Retail Introduction Oracle Retail Introduction Presentation Transcript

  • An Introduction By Rasheed Abdul [email_address] Oracle Retail
  • Oracle Retail introduction
      • What is Retail
      • Who is Retailer
      • History of Retailing
      • Role of a Retailer
      • Retail formats
      • Why Oracle Retail
      • Oracle Retail Suite introduction
      • Oracle Retail high-level Architecture
      • Common Retail Business terms
      • Competitive Landscape
      • ORMS at a glance
  • RETAIL BASICS
  • What is Retail
    • The business activities involved in selling goods and services to consumers for their personal or household use comes under the sector called “Retail”.
    • The Retail includes every sale of goods and services to the final consumer.
  • Who is Retailer
    • A retailer is someone or a business that sells products and services to the consumers for their personal and family use.
    • The Retailers are the final link between consumers and manufacturers.
  • History of Retailing
    • Apart from traditional exchange of goods among people, in the mid of 19 th century certain department stores established.
    • During 1860s – 1910s general stores like J.C Penny and food chains like Kroger and Atlantic & Pacific were set up.
    • The 1820s – 1920s saw the emergence of mail orders and catalogs from retailers like Sears and LL Bean.
    • The 1930s – 1960s saw supermarkets, planned shopping centers and discount store being set up. This was the period when Walmart, Kmart and Target were set up.
    • The 1980s – 2000s was when retailing formats changed drastically from the traditional formats. E-retailing and TV became popular modes of retailing during this period.
  • Role of a Retailer
    • The Retailer has several distinct roles to play
    • Providing Assortments
    • Breaking Bulk
    • Providing Services
    • Holding Inventory
  • RETAIL FORMATS
  • Retail Formats
    • There are several retail formats that exists today and the below are most common ones.
    • Ownership
    • Store based
    • Services Vs goods
    • Non store
    • Ownership
    • These retailers are classified based on their ownership of the store. Ownership can be different types.
    • Independent (Any independent business runs on Owner over-dependency)
    • Chain (Amway)
    • Franchise (McDonalds, Subway)
    • Lease department (Starbucks, Noble)
    • Vertical marketing system (Apple)
    • Consumer cooperative (Ace – Hardware, Margin free)
  • Retail Formats (contd.)
    • Store based
    • The retail stores are categorized into two main types of stores – Food stores and General merchandise stores
    • Food Store retailers
    • Food store retailers focus mainly on food products such as ready to eat products and food preparation items. Some of these retailers are
    • Convenience store (7 eleven)
    • Conventional Supermarket (Kroger, Hannaford)
    • Combined store (Food & drug)
    • Warehouse store (Sams club, Costco)
    • General merchandise stores
    • General merchandise retail stores sell a variety of merchandise, some format are
    • Full line discount store (Walmart)
    • Membership club (Costco)
    • Factory outlet (Adidas, Polo)
    • Traditional department store (J.C Penny, Nordstrom)
  • Retail Formats (contd.)
    • Services Vs goods
    • Retail business also include service providers, like hotels, hair saloons etc. Transactions takes place between service providers and customers where customer does not purchase or acquire ownership of a tangible product.
    • Service retailing is of three types
    • Rented goods
    • Own goods
    • Non goods
    • Non Store Retailing
    • Retailing that takes place outside a retail outlet is known as non-store retailing. There are variety of non-store retail formats.
    • Vending machines
    • Web based retailing
    • Home shopping
    • Catalogues
  • ORACLE RETAIL
  • Why Oracle Retail
    • To meet the customer satisfaction and to run the business in profitable margin, there are lot of activities involved in retail business. Few of such activities are:
    • Product management
    • Order management
    • Inventory management
    • Planning
    • Market analysis
    • Price management
    • Customer support
    • Supply chain management
    • Sales forecasting
    • GL / Finance Accounting
    • All, in fact more than the above said activities are efficiently performed through Oracle Retail product suite . The Oracle Retail product suite is especially and dedicatedly designed to run the retail operations effectively.
    • Sources says that there are lot of activities that the Oracle Retail suite can perform and not available in other retail applications such as SAP, JDA etc.
  • Introduction to Oracle Retail Suite
    • The Oracle Retail ERP Suite has wide range of applications to perform the retail business operations. The majorly used applications among that wide range can be classified into 3 categories.
    • MOM (Merchandise Operations Management)
    • SCM (Supply Chain Management)
    • ISO (Integrated Store Operations)
    • MOM (Merchandise Operations Management)
    • The MOM comprises of certain crucial applications such as
    • O RMS – Oracle Retail Merchandising System
    • Primarily supports Item / Product, Order, Inventory, Deals management and posts the complete stock details to General Ledger.
    • O RPM – Oracle Retail Price Management
    • Primarily deals with Pricing, Promotions, Clearance activities.
    • O ReSA – Oracle Retail Sales Audit
    • Gathers sales information, audit and pass to ORMS and General Ledger.
  • Introduction to Oracle Retail Suite (contd.)
    • O ReIM – Oracle Retail Invoice Matching
    • Matches supplier sent invoice with actual goods received and posts results
    • to Accounts Payable.
    • O RIB – Oracle Retail Integration Bus
    • Integration system talks to different applications by subscribing / publishing XML messages.
    • SCM (Supply Chain Management)
    • The SCM mainly consists of Warehouse management and certain supplier activities.
    • OR WMS – Oracle Retail Warehouse Management System
    • The WMS is responsible for receiving the goods from the Supplier into the warehouse and dispatching them to the stores. The terms such as ASN, BOL, SHIPMENT etc evolved in this area of retail functionality.
  • Introduction to Oracle Retail Suite (contd.)
    • ISO (Integrated Store Operations)
    • The ISO is a set of retail store applications to manage the store operations effectively. This can also be named as 360 commerce applications.
    • OR POS – Oracle Retail Point Of Sale
    • The application used by the store sales team to handle item sales, returns etc.
    • OR BO – Oracle Retail Back Office
    • This application is mainly responsible for generating log file of the store operations performed regularly.
    • OR CO – Oracle Retail Central Office
    • This is the central application of ISO managed by the store manager to track sales and to generate reports whenever necessary. The sales history will be maintained here for certain period.
    • OR SIM – Oracle Retail Store Inventory Management
    • SIM manages the inventory levels at store line. Also, creates store orders if necessary.
  • Oracle Retail high-level Architecture RMS (ReSA) RIB tables RIB tables RWMS RPM Finance (GL / AP) RIB tables ISO/SIM Supplier ReIM PO – EDI file ASN, Shipment PO creation details ASN, Receipt/Shipment Receipt, Shipment info Invoice details Store operations (RT Log file) Pricing, Promotion, Clearance info GL postings from ReSA, RMS Invoice posting To AP Supplier and payment terms etc. info Store orders Pricing, Promotion, Clearance info
  • Common Retail business terms SKU: Stock Keeping Unit is a business term used to represent an ITEM Buyer: Referred as a Merchandiser/Retailer and is responsible to monitor the business need and act accordingly Supplier: Referred as a Vendor/Manufacturer who supplies goods to the Warehouse / Store Store: A place where a customer can reach for purchasing goods for his / her need Warehouse: Referred as Distribution Center where the goods can be stocked and moved to stores when needed Customer: Who buys the goods from the retailer for usage Consumer: Who uses the purchased goods, most of the times customer and consumer referred same PO: Purchase Order is a requisition process of goods in the stores, it is raised by the retailer and communicated to the Supplier. Inventory: A process of monitoring and managing the stock levels in the stores. Transfer: Process of movement of goods from one location to another, the location can be either store or warehouse. Allocation: Allocation is a process of movement of goods from warehouse to a chain of stores. Usually, the allocation will be done when there is a need of goods fulfillment in the stores in respective seasons. Deal: Its an agreement between retailer and vendor for supplying the goods at a cost less than the market price. Replenishment: Its a process of fulfillment of the stock by raising purchase orders automatically when the stock levels are going below a certain limit.
  • Competitive Landscape Stores & Order Mgmt Merchandising/ Enterprise Merchandise Planning & Optimization Inventory Planning & Optimization WMS
  • ORMS at a glance
  • ORMS at a glance Oracle Retail Merchandising System is the central part of Oracle Retail suite. To say the importance of this application, people often remember ORMS as Oracle Retail. ORMS application front-end is built on Oracle PL/SQL and forms & reports technology. The best concepts from this technology has been used in development of ORMS. The base ORMS has pre-designed libraries that can be used in developing any new screens for ORMS with minimal and organized coding. ORMS Logon:
  • ORMS at a glance (contd.) RMS Start Menu Menu bar Folder pane – Hitting any item from this pane lists the actions/commands in the adjacent content pane. Tool bar – Holds some special actions such as Reports etc. Content pane – Double click on any action may open another window related to it and can posses certain other options. Searching – It is an easy find option. Just type the action name that you are searching for and hit search forward/backward buttons. You will be navigated to the respective action. May open a window related to the option chosen from any of the two panes.
  • ORMS at a glance (contd.) Exit ORMS: Exists RMS application, make sure saving your work!
  • Q & A
  • Thank You