10 reasons your business should      use email marketing         www.TheMarketingShop.ie
It’s Cheap!Social networking might in theory be FREE but man-  hours, ads and dedicated apps cost. Email marketing  softwa...
You can personalise itDon’t randomly send a tweet or post an update in the hope that your target gets the message or is in...
SegmentationIf you’re clever with your database you can learn a   whole lot about your clients and potential clients and  ...
Shelf-lifeSocial media updates vary in life-span and you can’t  affect this as there are too many variables beyond  your c...
You’re master of the designCharacters, formats and terms of service can dictate how you communicate with your following on...
StatisticsSome of the social networks offer an insight into  activity but with email marketing run properly you  can drill...
It’s highly portableMost networks will offer you the option to view with images displayed, as text only or more frequently...
You can build relationshipsUsing email effectively opens up a range of new means to communicate such as birthday greetings...
Customer feedbackWhile it might be easy to ask for feedback in a public forum such as a social networking community, peopl...
It’s social media friendlyThe right content is great for social media sharing. Think about all of those daily-deal website...
Not convinced?Test it, try it or ask an expert in thefield for a little help – you won’t lookback! All content copyright T...
Why not connect with us?Interested in more of Marketing & Social Media  updates?http://themarketingshop.ie/our-blog/https:...
www.TheMarketingShop.ieAll content copyright The Marketing Shop, Ireland 2011-2013Read our original blog post at http://th...
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10 reasons your business should use email marketing

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Even amongst the myriad options available in social media, email marketing remains one of the most effective means of communicating with your target market. In this update we're sharing ten reasons we think you should use email marketing in your business.

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10 reasons your business should use email marketing

  1. 1. 10 reasons your business should use email marketing www.TheMarketingShop.ie
  2. 2. It’s Cheap!Social networking might in theory be FREE but man- hours, ads and dedicated apps cost. Email marketing software is readily available on a low cost monthly subscription, on a pay as you go basis or for those starting out there are indeed FREE options available!All content copyright The Marketing Shop, Ireland 2011-2013Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/ 2
  3. 3. You can personalise itDon’t randomly send a tweet or post an update in the hope that your target gets the message or is indeed online at your chosen time. Craft a personalised message and have it delivered to their inbox for opening at a time of their choosing. All content copyright The Marketing Shop, Ireland 2011-2013 Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/ 3
  4. 4. SegmentationIf you’re clever with your database you can learn a whole lot about your clients and potential clients and where there are differences amongst them, you can segment your message to communicate the right message to the right people.All content copyright The Marketing Shop, Ireland 2011-2013Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/ 4
  5. 5. Shelf-lifeSocial media updates vary in life-span and you can’t affect this as there are too many variables beyond your control. An email on the other hand is delivered directly to your target and will sit in their inbox until they choose to open or delete.All content copyright The Marketing Shop, Ireland 2011-2013Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/ 5
  6. 6. You’re master of the designCharacters, formats and terms of service can dictate how you communicate with your following on social media. With email you choose and once it’s compliant with legislation you’re free to share as little or as much as yo wish with content of your choice.All content copyright The Marketing Shop, Ireland 2011-2013Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/ 6
  7. 7. StatisticsSome of the social networks offer an insight into activity but with email marketing run properly you can drill down to a level of detail that can tell you a lot more about those who are really interested in your offering.All content copyright The Marketing Shop, Ireland 2011-2013Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/ 7
  8. 8. It’s highly portableMost networks will offer you the option to view with images displayed, as text only or more frequently in a responsive layout which suits our general move towards mobile devices.All content copyright The Marketing Shop, Ireland 2011-2013Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/ 8
  9. 9. You can build relationshipsUsing email effectively opens up a range of new means to communicate such as birthday greetings, sneak previews, exclusive offerings and lots more. Those on your database have invited you into their inbox, use this space carefully and you’ve got them for life!All content copyright The Marketing Shop, Ireland 2011-2013Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/ 9
  10. 10. Customer feedbackWhile it might be easy to ask for feedback in a public forum such as a social networking community, people may be hesitant to give their true opinion. Others might be a little more vocal than you as a business are comfortable with. With email you can tailor your research more discreetly and engage with the end- user without a crowd keeping an eye on proceedings. All content copyright The Marketing Shop, Ireland 2011-2013 Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/ 10
  11. 11. It’s social media friendlyThe right content is great for social media sharing. Think about all of those daily-deal websites you’ve registered with or seen offers from? Just about all of their content first came to the sharers attention via their inbox.All content copyright The Marketing Shop, Ireland 2011-2013Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/ 11
  12. 12. Not convinced?Test it, try it or ask an expert in thefield for a little help – you won’t lookback! All content copyright The Marketing Shop, Ireland 2011-2013 Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/ 12
  13. 13. Why not connect with us?Interested in more of Marketing & Social Media updates?http://themarketingshop.ie/our-blog/https://www.facebook.com/TheMarketingShopIrelandhttps://twitter.com/marketingdebbiehttp://feeds.feedburner.com/themarketingshop/PznShttps://plus.google.com/109074280707359123721/postsAll content copyright The Marketing Shop, Ireland 2011-2013Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/ 13
  14. 14. www.TheMarketingShop.ieAll content copyright The Marketing Shop, Ireland 2011-2013Read our original blog post at http://themarketingshop.ie/10-reasons-your-business-should-use-email-marketing/ 14

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