PR audit template

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PR audit template for small businesses - to help improve Public Relations activity

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PR audit template

  1. 1. PR Audit Template Your starting point for improving your PR Know where you are headed Define objectives - what are you are seeking to achieve? © Copyright, Debbie Leven, 2013 1
  2. 2. Think about your PR What have you been working on? • Creating a perception • Building on a current perception • Changing a perception © Copyright, Debbie Leven, 2013 2
  3. 3. Who are your audiences? Prioritise your audiences and identify key influencers Don’t forget internal audiences too © Copyright, Debbie Leven, 2013 3
  4. 4. Define the communication channels being used Which channels for which audiences? How have channels been decided? Are all channels appropriate/relevant? © Copyright, Debbie Leven, 2013 4
  5. 5. Define current tools Many tools or few? Do tools differ by audience? Do tools allow for two-way communication or not? © Copyright, Debbie Leven, 2013 5
  6. 6. Assess current tools How effective are they? • Press releases • Newsletters • Leaflets • Brochures • Website • Exhibition stand • Annual report © Copyright, Debbie Leven, 2013 6
  7. 7. Evaluating your PR Do your research • • • • • Questionnaires Focus groups Interviews Surveys Website analytics © Copyright, Debbie Leven, 2013 7
  8. 8. Analyse press and media coverage What does it say about your business? What key messages come across? How accurate/favourable is it? © Copyright, Debbie Leven, 2013 8
  9. 9. Analyse your social media What social influence do you have? Are you building fans and followers? Is your content being shared? © Copyright, Debbie Leven, 2013 9
  10. 10. What next? Make your PR more effective Get started on your PR audit today © Copyright, Debbie Leven, 2013 10
  11. 11. Contact Debbie Leven • Not getting the media exposure your business needs or deserves? • Need PR but don’t know how to go about it? • Worried competitors are getting all the media profile? • Then go to: http://prcoach.co.uk/pr-help/ • Or call me now on: 01923 606223 • Or email me on: debbie@prcoach.co.uk © Copyright, Debbie Leven, 2013 11

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