How to pitch a journalist

Get your small business the
press and media exposure it deserves.
Debbie Leven
http://prcoach.c...
What journalists don’t want
No to sales puff – it’s not
about you
No to news/ideas that are not
relevant
No to being inter...
Understand how journalists work
They are busy
They need to please their editor
They receive pitches all day,
every day
The...
Avoid the shotgun approach
Don’t blast your
news/article ideas to
everyone and hope for the
best
That’s just rubbish
Be pe...
Do your research
Identify the key journalists
Look at their recent
articles/reporting/topics
Research where they hang
out ...
What the journalist wants
Strong people/human interest
Something new
Stories/ideas that are: topical,
different, unusual, ...
Build trust and stand out
Send your email approach to
named person
Demonstrate you know their work
and their audience
Prov...
Pack a punch with your email pitch
Get to the point quickly
Focus on their audience
Be clear on what you are
offering and ...
What next?
Frustrated that you are not getting the PR results you want?
Worried you are missing out to competitors because...
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How to pitch a journalist

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How to pitch a journalist - get the press and media profile your small business needs and deserves

What journalists want
How journalists work
Avoid the shotgun approach
Do your research
What the journalist wants
Build trust and stand out
Pack a punch with your email approach
What next?
For advice, resources, tips and PR opportunities,
go to: http://prcoach.co.uk/pr-help/


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How to pitch a journalist

  1. 1. How to pitch a journalist Get your small business the press and media exposure it deserves. Debbie Leven http://prcoach.co.uk © Copyright, Debbie Leven, 2013 1
  2. 2. What journalists don’t want No to sales puff – it’s not about you No to news/ideas that are not relevant No to being interrupted when on deadline © Copyright, Debbie Leven, 2013 2
  3. 3. Understand how journalists work They are busy They need to please their editor They receive pitches all day, every day They are under pressure © Copyright, Debbie Leven, 2013 3
  4. 4. Avoid the shotgun approach Don’t blast your news/article ideas to everyone and hope for the best That’s just rubbish Be personal, be tailored and stand out © Copyright, Debbie Leven, 2013 4
  5. 5. Do your research Identify the key journalists Look at their recent articles/reporting/topics Research where they hang out on social networks © Copyright, Debbie Leven, 2013 5
  6. 6. What the journalist wants Strong people/human interest Something new Stories/ideas that are: topical, different, unusual, follow/buck a trend Ideas/stories relevant for their audience © Copyright, Debbie Leven, 2013 6
  7. 7. Build trust and stand out Send your email approach to named person Demonstrate you know their work and their audience Prove your knowledge, skills, expertise © Copyright, Debbie Leven, 2013 7
  8. 8. Pack a punch with your email pitch Get to the point quickly Focus on their audience Be clear on what you are offering and how you can help them Set out next steps © Copyright, Debbie Leven, 2013 8
  9. 9. What next? Frustrated that you are not getting the PR results you want? Worried you are missing out to competitors because of lack of profile and media exposure? Call me now on: 01923 606223 Or email me on: debbie@prcoach.co.uk Or, for advice, resources, tips and PR opportunities, go to: http://prcoach.co.uk/pr-help/ © Copyright, Debbie Leven, 2013 9
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