How to pitch a journalist

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How to pitch a journalist - get the press and media profile your small business needs and deserves …

How to pitch a journalist - get the press and media profile your small business needs and deserves

What journalists want
How journalists work
Avoid the shotgun approach
Do your research
What the journalist wants
Build trust and stand out
Pack a punch with your email approach
What next?
For advice, resources, tips and PR opportunities,
go to: http://prcoach.co.uk/pr-help/


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  • 1. How to pitch a journalist Get your small business the press and media exposure it deserves. Debbie Leven http://prcoach.co.uk © Copyright, Debbie Leven, 2013 1
  • 2. What journalists don’t want No to sales puff – it’s not about you No to news/ideas that are not relevant No to being interrupted when on deadline © Copyright, Debbie Leven, 2013 2
  • 3. Understand how journalists work They are busy They need to please their editor They receive pitches all day, every day They are under pressure © Copyright, Debbie Leven, 2013 3
  • 4. Avoid the shotgun approach Don’t blast your news/article ideas to everyone and hope for the best That’s just rubbish Be personal, be tailored and stand out © Copyright, Debbie Leven, 2013 4
  • 5. Do your research Identify the key journalists Look at their recent articles/reporting/topics Research where they hang out on social networks © Copyright, Debbie Leven, 2013 5
  • 6. What the journalist wants Strong people/human interest Something new Stories/ideas that are: topical, different, unusual, follow/buck a trend Ideas/stories relevant for their audience © Copyright, Debbie Leven, 2013 6
  • 7. Build trust and stand out Send your email approach to named person Demonstrate you know their work and their audience Prove your knowledge, skills, expertise © Copyright, Debbie Leven, 2013 7
  • 8. Pack a punch with your email pitch Get to the point quickly Focus on their audience Be clear on what you are offering and how you can help them Set out next steps © Copyright, Debbie Leven, 2013 8
  • 9. What next? Frustrated that you are not getting the PR results you want? Worried you are missing out to competitors because of lack of profile and media exposure? Call me now on: 01923 606223 Or email me on: debbie@prcoach.co.uk Or, for advice, resources, tips and PR opportunities, go to: http://prcoach.co.uk/pr-help/ © Copyright, Debbie Leven, 2013 9