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Public Relations - Storyboards

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storyboard for flash presentation on public relations

storyboard for flash presentation on public relations


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  • 1. Public Relations:What is it, how did it come to be, and what’s thebig deal?Welcome to this module on public relations!Here you will learn what public relations is and how to distinguish it fromadvertising. You will also learn about key public relations figures and theircontributions to the field. And finally, you’ll learn about the different servicesprovided by public relations’ practitioners.You know, it’s more than the hand shaking and backslapping that some peoplethink it is. Click the next button to get started.
  • 2. To better understand public relations, we’ve broken it down into four separate but related components. Click on any of the images below to learn more about each subject. Public Relations Public Relations Defined Figures and Milestones Public Relations Differences from Services AdvertisingCREDIT S
  • 3. Public Relations DefinedWhile public relations has been loosely defined for much ofhistory, it is helpful to think of public relations as a tool forleaders in business, government, and other institutions usedto establish beneficial relationships with other institutionsand groups. CREDIT S
  • 4. Public Relations DefinedBeyond interpersonal skills, public relations involves four necessary steps toaccomplish its goals:1. Identify Existing Relationships: institutions need to develop many relationships or constituencies (publics).2. Evaluate the Relationships: practitioners should research and identify how well these relationships are working.3. Design Policies to Improve the Relationships: practitioners need to recommend policies to make these relationships work.4. Implement the Policies: institutions need to set up and implement policies intended to personalize and benefit their image. CREDIT S
  • 5. Public Relations Figures and MilestonesCREDIT S
  • 6. Public Relations Services Public relations deals with publicity and promotion, but it also involves less visible activities including: lobbying, political communication, image consulting, financial public relations, contingency planning, polling, and events coordination.CREDIT S
  • 7. Public Relations Services Publicity and Promotion: Publicity and promotion involves rallying support for a cause, creating an image, or turning a problem into an asset.CREDIT S
  • 8. Public Relations ServicesLobbying:Lobbying involves having practitioners whosespecialty is representing their clients to legislativebodies and government agencies. Clients includetrade associations, corporations, public interestgroups, regulated groups, and regulated utilities andindustries.CREDIT S
  • 9. Public Relations ServicesPolitical Communication:Political communication involves having consultantsto advise candidates in public office. Most servicesinclude campaign management, survey research,publicity, media relations, and image consulting.CREDIT S
  • 10. Public Relations ServicesImage Consulting:Image consulting involves grooming corporatespokespersons and chief executives to handle andmeet with reporters and the press.CREDIT S
  • 11. Public Relations ServicesFinancial Public Relations:Financial public relations involves bringing not onlythe principles of public relations to the table but alsothe complex regulations governing the promotion ofsecurities in corporate mergers, acquisitions, newissues, and stock split.CREDIT S
  • 12. Public Relations ServicesContingency Planning:Contingency planning involves relying on designingprograms to address problems that can be expectedto occur.CREDIT S
  • 13. Public Relations ServicesPolling:Polling involves conducting public opinion sampling.CREDIT S
  • 14. Public Relations ServicesEvents Coordination:Events coordination involves coordinating a broadrange of events, including product announcements,news conferences, and convention planning.CREDIT S
  • 15. Differences from AdvertisingCREDIT S
  • 16. ASSESSMENT
  • 17. Public Relations DefinedOf the characteristics below, which elements best meet the definingelements of public relations? Check the circle next to those you thinkbest meet these criteria. o identify relationships o constituencies o social science o evaluate relationships o design policies o implement policies o mass medium o one-way street o hand out circulars o interpersonal skills o puffery o regulation o management tool o elevator pitch o business leaders o government o beneficial relationships o psychological theories o corporate identity o cherry pickingCREDIT S
  • 18. Public Relations DefinedOf the characteristics below, which elements best meet the definingelements of public relations? Check the circle next to those you thinkbest meet these criteria.  identify relationships  constituencies o social science  evaluate relationships  design policies  implement policies o mass medium o one-way street o hand out circulars  interpersonal skills o puffery o regulation  management tool o elevator pitch  business leaders  government  beneficial relationships o psychological theories  corporate identity o cherry pickingCREDIT S
  • 19. CREDITSThumbnail images obtained from www.google.com.

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