Smx toronto 2013 leveraging ads on facebook
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Smx toronto 2013 leveraging ads on facebook

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Smx toronto 2013 leveraging ads on facebook Smx toronto 2013 leveraging ads on facebook Presentation Transcript

  • Leveraging Ads on Facebook, Twitter & LinkedIn Even if Your Budget is Zero Debbie Horovitch Social Sparkle & Shine @Sparkle_Agency@Sparkle_Agency
  • This Presentation Will Cover • Create Immediate ROI on Zero Budget • 18Minutes + 12 minutes Q&A • 30 Point Font – Thank you Guy Kawasaki!@Sparkle_Agency
  • Presuming Your Budget is Zero • Access the FB Ad Platform Free – Market research & planning • Geographic isolation / test markets • Demographic test markets • Competitor test markets – Up to date statistics of connected consumers@Sparkle_Agency
  • Adjust Your Test Market@Sparkle_Agency
  • Adjust Your Test Market@Sparkle_Agency
  • Adjust Your Test Market@Sparkle_Agency
  • Adjust Your Test Market@Sparkle_Agency
  • Adjust Your Test Market@Sparkle_Agency
  • Compare 2 Similar Markets Waterloo, Ontario, CA – 100k pop@Sparkle_Agency
  • Compare 2 Similar Markets Cambridge, Mass, USA – 100k pop@Sparkle_Agency
  • 50% of Populations Active Users of Facebook Google Search current population of Canada: 34,482,779 17.749MM = 51%@Sparkle_Agency
  • Facebook Self-Serve Ad Platform • Creating benchmarking goals – 50% of business community is active on Facebook > email optin list – Girl Guides Canada • 40,000 email list < Already identified as want to hear from them, optin • 1,000 Facebook Likes at start, 11k now • Goal: Easiest results 50% of email list connected on Facbook page@Sparkle_Agency
  • Achieving Goals – Girl Guides Canada: 20,000 goal • 40,000 email list < Already identified as want to hear from them, optin –Emails promoting FB Page w/link • Printed materials • Girl Guide Cookies packaging • FB “Offers” = ad promoted coupons@Sparkle_Agency
  • 16% Average Update Views@Sparkle_Agency
  • Organically Reach 85% or More@Sparkle_Agency
  • Test Paid Sponsored Stories • What to sponsor? – Test updates – if, after 24 hours your update has more likes, comments & shares than average updates, THEN sponsor story for 3 days – Choose the most popular updates & events every few days, to promote with a small budget – Interact w/the people who support you@Sparkle_Agency
  • For a limited time, schedule a free 30 min meeting with Debbie Horovitch about your traditional online ads, Facebook, Twitter, or Linkedin CPC on LiveNinja.com@Sparkle_Agency
  • Connect With Your #Sparkle Debbie Horovitch UX/IA Partners 26Mondays Interns Patrycja Wygnal & Matt Alexander @Sparkle_Agency http://theSparkleAgency.com debbie@theSparkleAgency.com 416-553-2157@Sparkle_Agency
  • Who is Social Sparkle & Shine • Advertising, marketing & PR experience since 1996 • Social media consulting & training since 2008 • Clients include job seekers, professionals, small business, media channels, large business, not for profits & government organizations, globally • Speaking & training programs available • SEO Optimized guest blog posts available • Relevant guest blogs accepted & promoted • #HappinessTrain Mental Health Awareness Campaign • #SparkleSOS Book Authors & Publishers – monthly Google+ Hangouts on Air (web TV show) • Social Media Mastermind@Sparkle_Agency