Smx toronto 2013 leveraging ads on facebook

615 views
541 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
615
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Smx toronto 2013 leveraging ads on facebook

  1. 1. Leveraging Ads on Facebook, Twitter & LinkedIn Even if Your Budget is Zero Debbie Horovitch Social Sparkle & Shine @Sparkle_Agency@Sparkle_Agency
  2. 2. This Presentation Will Cover • Create Immediate ROI on Zero Budget • 18Minutes + 12 minutes Q&A • 30 Point Font – Thank you Guy Kawasaki!@Sparkle_Agency
  3. 3. Presuming Your Budget is Zero • Access the FB Ad Platform Free – Market research & planning • Geographic isolation / test markets • Demographic test markets • Competitor test markets – Up to date statistics of connected consumers@Sparkle_Agency
  4. 4. Adjust Your Test Market@Sparkle_Agency
  5. 5. Adjust Your Test Market@Sparkle_Agency
  6. 6. Adjust Your Test Market@Sparkle_Agency
  7. 7. Adjust Your Test Market@Sparkle_Agency
  8. 8. Adjust Your Test Market@Sparkle_Agency
  9. 9. Compare 2 Similar Markets Waterloo, Ontario, CA – 100k pop@Sparkle_Agency
  10. 10. Compare 2 Similar Markets Cambridge, Mass, USA – 100k pop@Sparkle_Agency
  11. 11. 50% of Populations Active Users of Facebook Google Search current population of Canada: 34,482,779 17.749MM = 51%@Sparkle_Agency
  12. 12. Facebook Self-Serve Ad Platform • Creating benchmarking goals – 50% of business community is active on Facebook > email optin list – Girl Guides Canada • 40,000 email list < Already identified as want to hear from them, optin • 1,000 Facebook Likes at start, 11k now • Goal: Easiest results 50% of email list connected on Facbook page@Sparkle_Agency
  13. 13. Achieving Goals – Girl Guides Canada: 20,000 goal • 40,000 email list < Already identified as want to hear from them, optin –Emails promoting FB Page w/link • Printed materials • Girl Guide Cookies packaging • FB “Offers” = ad promoted coupons@Sparkle_Agency
  14. 14. 16% Average Update Views@Sparkle_Agency
  15. 15. Organically Reach 85% or More@Sparkle_Agency
  16. 16. Test Paid Sponsored Stories • What to sponsor? – Test updates – if, after 24 hours your update has more likes, comments & shares than average updates, THEN sponsor story for 3 days – Choose the most popular updates & events every few days, to promote with a small budget – Interact w/the people who support you@Sparkle_Agency
  17. 17. For a limited time, schedule a free 30 min meeting with Debbie Horovitch about your traditional online ads, Facebook, Twitter, or Linkedin CPC on LiveNinja.com@Sparkle_Agency
  18. 18. Connect With Your #Sparkle Debbie Horovitch UX/IA Partners 26Mondays Interns Patrycja Wygnal & Matt Alexander @Sparkle_Agency http://theSparkleAgency.com debbie@theSparkleAgency.com 416-553-2157@Sparkle_Agency
  19. 19. Who is Social Sparkle & Shine • Advertising, marketing & PR experience since 1996 • Social media consulting & training since 2008 • Clients include job seekers, professionals, small business, media channels, large business, not for profits & government organizations, globally • Speaking & training programs available • SEO Optimized guest blog posts available • Relevant guest blogs accepted & promoted • #HappinessTrain Mental Health Awareness Campaign • #SparkleSOS Book Authors & Publishers – monthly Google+ Hangouts on Air (web TV show) • Social Media Mastermind@Sparkle_Agency

×