SMX Toronto 2013 G+ HoA

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How to Get Key Influencers & Celebrities Asking to Be On Your Web Show …

How to Get Key Influencers & Celebrities Asking to Be On Your Web Show
Using Google+ Hangouts on Air
This Presentation Will Cover
10 Steps to Celebrity: G+ Hangouts on Air
15 Minutes + 10 minutes Q&A
30 Point Font
Thank you Guy Kawasaki!
1 – Dream Big, Start Small
Think about the group of people you most want to help, prioritize niches
(September) wanted to help everyone!
Multi-format & weekly show planned
Propose multiple categories, but channel energies to subjects where successful
Focusing efforts on #SparkleSOS Book Authors & Publishers, monthly show
2 – Expect to Iterate
A refined process grows your audience
Expect to start off crappy
Execute & iterate to work out the kinks
Started with QSR / resto: not good tech
Tried “Hangouts” Hangout: DISASTER
Tried “Twitter” Hangout: so/so attendees
Have been beating to pulp #SparkleSOS tweetchat, still working to make it work
3 – Pre & Taping Promotions
Twitter is a much more known network
Pre-promotion & connection with likely interested people / biz orgs
During - Interns assigned to:
tweet out live quotes on #SparkleSOS hashtag
ask live audience Q’s on HoA
Leverage “newness” of G+ & HoA
4 – Creating Audience
Like TV, most audience comes AFTER live taping event
Optimize video with keywords / SEO
Introduce speakers & guests before “live” taping begins
Select 10 people (including hosts & special guests), for ON Hangout video who are most excited & connected
5 – Share Video w/Open Mind
Shared to:
APE Author, Publisher, Entrepreneur
Community Page on Google+
6 – Optimize the Video
Send celebrity Hangouts video to other celebrities & ask them to participate
Dorie Clark (HBR / Forbes writer) joined us on Chris Guillebeau early
Mike Michalowicz said “yes” to guest spot, day before Guy Kawasaki live
YouTube G+ video search engine: Keywords, category selection, links
Leverage Google SEO / SERPs
7 – Post Taping Marketing
Share your video
In gmail/email to potentially interested audience / fans of subject
Provide everyone on the Hangout with live YouTube embed code & invite to post video to their own communities
Celebrity guests also likely to post to their own large blogs / communities
8 – Follow Up, Ass Kisser!
Follow up with video & embed link by email to participants, ppl who missed it
Share video with their email list
Ask for a review quote of the show
Invite them back to the panel
Ask if they know anyone else who would be a fit for the show
Review their book; drop in link on Amazon review to video of Hangout
Solicit Positive Feedback
9 – Leverage the Opportunity
Google+ Hangouts on Air are NEW to most people
You’re likely 1st asking for G+ HoA
Teaching the experts something new
Next – available to #Sparkle sponsors:
Social Media Camp Victoria May
Mari Smith Intensive San Diego April
Social Media Marketing World in SD
10 – Repeat the Process
#SparkleSOS Apr Book Authors & Publishers: Mi

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  • 1. How to Get Key Influencers & Celebrities Asking To Be on Your Web Show Using Google+ Hangouts on Air Debbie Horovitch Social Sparkle & Shine @Sparkle_Agency@Sparkle_Agency
  • 2. This Presentation Will Cover • 10 Steps to Celebrity: G+ Hangouts on Air • 15Minutes + 10 minutes Q&A • 30 Point Font – Thank you Guy Kawasaki!@Sparkle_Agency
  • 3. Guy Kawasaki & Shawn Welch APE: Author, Publisher, Entrepreneur – How to Publish a Book@Sparkle_Agency
  • 4. Chris Guillebeau The $100 Startup@Sparkle_Agency
  • 5. Dorie Clark Reinventing You@Sparkle_Agency
  • 6. Will Weinraub - LiveNinja.com CEO & co-founder@Sparkle_Agency
  • 7. 1 – Dream Big, Start Small • Think about the group of people you most want to help, prioritize niches – (September) wanted to help everyone! – Multi-format & weekly show planned • Propose multiple categories, but channel energies to subjects where successful – Focusing efforts on #SparkleSOS Book Authors & Publishers, monthly show@Sparkle_Agency
  • 8. 2 – Expect to Iterate • A refined process grows your audience • Expect to start off crappy – Execute & iterate to work out the kinks – Started with QSR / resto: not good tech – Tried “Hangouts” Hangout: DISASTER – Tried “Twitter” Hangout: so/so attendees – Have been beating to pulp #SparkleSOS tweetchat, still working to make it work@Sparkle_Agency
  • 9. 3 – Pre & Taping Promotions • Twitter is a much more known network – Pre-promotion & connection with likely interested people / biz orgs – During - Interns assigned to: • tweet out live quotes on #SparkleSOS hashtag • ask live audience Q’s on HoA – Leverage “newness” of G+ & HoA@Sparkle_Agency
  • 10. 4 – Creating Audience • Like TV, most audience comes AFTER live taping event – Optimize video with keywords / SEO – Introduce speakers & guests before “live” taping begins – Select 10 people (including hosts & special guests), for ON Hangout video who are most excited & connected@Sparkle_Agency
  • 11. 5 – Share Video w/Open Mind Shared to: APE Author, Publisher, Entrepreneur Community Page on Google+@Sparkle_Agency
  • 12. 6 – Optimize the Video • Send celebrity Hangouts video to other celebrities & ask them to participate – Dorie Clark (HBR / Forbes writer) joined us on Chris Guillebeau early – Mike Michalowicz said “yes” to guest spot, day before Guy Kawasaki live – YouTube G+ video search engine: Keywords, category selection, links@Sparkle_Agency
  • 13. Leverage Google SEO / SERPs@Sparkle_Agency
  • 14. 7 – Post Taping Marketing • Share your video – In gmail/email to potentially interested audience / fans of subject – Provide everyone on the Hangout with live YouTube embed code & invite to post video to their own communities – Celebrity guests also likely to post to their own large blogs / communities@Sparkle_Agency
  • 15. 8 – Follow Up, Ass Kisser! • Follow up with video& embed link by email to participants, ppl who missed it – Share video with their email list – Ask for a review quote of the show – Invite them back to the panel – Ask if they know anyone else who would be a fit for the show – Review their book; drop in link on Amazon review to video of Hangout@Sparkle_Agency
  • 16. Solicit Positive Feedback@Sparkle_Agency
  • 17. 9 – Leverage the Opportunity • Google+ Hangouts on Air are NEW to most people – You’re likely 1st asking for G+ HoA – Teaching the experts something new – Next – available to #Sparkle sponsors: • Social Media Camp Victoria May • Mari Smith Intensive San Diego April • Social Media Marketing World in SD@Sparkle_Agency
  • 18. 10 – Repeat the Process #SparkleSOS Apr Book Authors & Publishers: Mike Michalowicz@Sparkle_Agency
  • 19. #SparkleSOS Available for Sponsorship & White-Label G+ HoA Show Producing@Sparkle_Agency
  • 20. For a limited time, schedule a free 30 min meeting with Debbie Horovitch about your Google+ Hangouts on Air on LiveNinja.com@Sparkle_Agency
  • 21. Connect With Your #Sparkle Debbie Horovitch UX/IA Partners 26Mondays Interns Patrycja Wygnal & Matt Alexander @Sparkle_Agency http://theSparkleAgency.com debbie@theSparkleAgency.com 416-553-2157@Sparkle_Agency
  • 22. Even SM “Wastelands”…@Sparkle_Agency
  • 23. Who is Social Sparkle & Shine • Advertising, marketing & PR experience since 1996 • Social media consulting & training since 2008 • Clients include job seekers, professionals, small business, media channels, large business, not for profits & government organizations, globally • Speaking & training programs available • SEO Optimized guest blog posts available • Relevant guest blogs accepted & promoted • #HappinessTrain Mental Health Awareness Campaign • #SparkleSOS Book Authors & Publishers – monthly Google+ Hangouts on Air (web TV show) • Social Media Mastermind@Sparkle_Agency