2 - Crowd Sourced Passion• Mari Smith• Mike Michalowicz• Rachel Thompson• Terry Cutler• And more… asked 3 questions: – How has bullying affected you? – What do we need to do as leaders? – Are there recommended resources?
3 – Who Shares Passion?• HARO / Helpareporter.com• MediaRoomVIP.com• Be open to other people being equally passionate to you on the subject
5 – Email Participants• Let people know what you’re doing – Trying to get to frontpage of Slideshare for additional traffic – Share Slidesharepreso link & embed code for them to post / promote to their audience – Make them aware of clickable embedded visuals & live links
6 – Promote The Post• Stumbleupon Paid Views recommended by Neil Patel $0.10/view• Facebook promoted posts $5 / 3 days• Tweets• LinkedIn• Facebook• Blog post (full participants stories) and Slideshare with links to pages on post
7 – Newsjacking• We posted #NoBullySlideshare hours before the start of #BellLetsTalk, a day of mental health awareness discussion promoted by Bell Canada with $0.05 donated to organizations for every Tweet using hashtag – Tweeted #BellLetsTalk, @participant &slideshare links hundreds of times
Connect With #Sparkle Debbie HorovitchInterns PatrycjaWygnal&Matt Alexander WordPress InternParthPandya UX/IA Partners 26Mondays http://theSparkleAgency.com debbie@theSparkleAgency.com 416-553-2157
Who is Social Sparkle & Shine• Advertising, marketing & PR experience since 1996• Social media consulting & training since 2008• Clients include job seekers, professionals, small business, media channels, large business, not for profits & government organizations, globally• Speaking & training programs available• SEO Optimized guest blog posts available• Relevant guest blogs accepted & promoted• #HappinessTrain Mental Health Awareness Campaign• #SparkleSOS Book Authors & Publishers – monthly Google+ Hangouts on Air (web TV show)• Social Media Mastermind