Guy Kawasaki & Shawn WelchAPE: Author, Publisher, Entrepreneur – How to Publish a Book
1 – Dream Big, Start Small• Think about the group of people you most want to help, prioritize – (September) wanted to help everyone! – Multi-format & weekly show planned• Propose multiple categories, but channel energies to subjects where successful – Focusing efforts on #SparkleSOS Book Authors & Publishers, monthly show
2 – Expect to Iterate• A refined process grows your audience• Expect to start off crappy – Execute & iterate to work out the kinks – Started with QSR / resto: not good tech – Tried “Hangouts” Hangout: NOT good – Tried “Twitter” Hangout: so/so attendees – Have been beating to pulp #SparkleSOStweetchat, still working to work
3 – Pre & Taping Promotions• Twitter is a much more used platform – Pre – promotion & connection with likely interested people / biz orgs – Interns assigned to: • tweet out live quotes on #SparkleSOShashtag • ask live audience Q’s on HoA – Leverage “newness” of G+ &HoA
4 – Creating Audience• Like TV, most audience comes AFTER live taping event – Optimize video with keywords / SEO – Introduce speakers & guests before “live” taping begins – Select 10 people (including hosts & special guests), for ON Hangout video who are most excited & connected
6– Optimize the Video• Send celebrity Hangouts video to other celebrities & ask them to participate – Dorie Clark (HBR / Forbes writer) joined us on Chris Guillebeau. early – Mike Michalowicz said “yes” to guest spot, day before Guy Kawasaki live – Keyword, category, links
7 – Post Taping Marketing• Share your video – In gmail/email to potentially interested audience / fans of subject – Provide everyone on the Hangout with the YouTube embed code & invite to post to their own communities – “Celebrity” guests likely to post to their own blogs / communities
8 – Follow Up, Ass Kisser!• Follow up with video on email to particip – Share video with their email list – Ask for a review quote of the show – Invite them back to the panel – Ask if they know anyone else who would be a fit for the show – Review their book; drop in link to video of Hangout
9 – Leverage the Opportunity• Google+ Hangouts on Air are NEW to most people – You’re likely 1st asking for G+ HoA – Teaching the experts something new – Now: • Social Media Camp Victoria May • Mari Smith Intensive San Diego April • Search Marketing Expo Toronto March
Connect With #Sparkle Debbie HorovitchInterns PatrycjaWygnal& Matt Alexander WordPress Intern ParthPandya UX/IA Partners 26Mondays http://theSparkleAgency.com debbie@theSparkleAgency.com 416-553-2157
Who is Social Sparkle & Shine• Advertising, marketing & PR experience since 1996• Social media consulting & training since 2008• Clients include job seekers, professionals, small business, media channels, large business, not for profits & government organizations, globally• Speaking & training programs available• SEO Optimized guest blog posts available• Relevant guest blogs accepted & promoted• #HappinessTrain Mental Health Awareness Campaign• #SparkleSOS Book Authors & Publishers – monthly Google+ Hangouts on Air (web TV show)• Social Media Mastermind
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