Hkcba speech slides

410 views
323 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
410
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Hkcba speech slides

  1. 1. Doing Business in a New Language & Culture How We’re Already Expertly Equipped For Social Media Success ☺7/20/11 theSparkleAgency.com 1
  2. 2. New language experience7/20/11 theSparkleAgency.com 2
  3. 3. New language experience7/20/11 theSparkleAgency.com 3
  4. 4. Competitive Advantage • According to American Express, as of the end of June 2011, 35 percent of entrepreneurs advertise on Facebook to promote their business to new customers. This figure is up an impressive 8% from December 2010, when only 27 percent of businesses were reported to be advertising on Facebook.7/20/11 theSparkleAgency.com 4
  5. 5. 7/20/11 theSparkleAgency.com 5
  6. 6. 7/20/11 theSparkleAgency.com 6
  7. 7. 7/20/11 theSparkleAgency.com 7
  8. 8. 1. ConnectingNetworks & Communities 2. Continuous Learning & Collaboration 3. Communicating Successes Confidently7/20/11 theSparkleAgency.com 8
  9. 9. ONE CONNECTING NETWORKS & COMMUNITIES7/20/11 theSparkleAgency.com 9
  10. 10. Source: Jay Baer Convince & Convert
  11. 11. 2
  12. 12. 2
  13. 13. 2
  14. 14. 2
  15. 15. 2
  16. 16. 2
  17. 17. 2
  18. 18. 2
  19. 19. 2
  20. 20. 2
  21. 21. 2
  22. 22. 2
  23. 23. Who you know • Connect & sync all communities7/20/11 theSparkleAgency.com 24
  24. 24. • Show off your entourageShow off your entourage7/20/11 theSparkleAgency.com 25
  25. 25. Be yourself!7/20/11 theSparkleAgency.com 26
  26. 26. Recognize & Reward7/20/11 theSparkleAgency.com 27
  27. 27. TWO CONTINUOUS LEARNING & COLLABORATION7/20/11 theSparkleAgency.com 28
  28. 28. Ask Twitter7/20/11 theSparkleAgency.com 29
  29. 29. Who to watch & imitate• Aka advanced lurking7/20/11 theSparkleAgency.com 30
  30. 30. Where and how to learn7/20/11 theSparkleAgency.com 31
  31. 31. THREE COMMUNICATING SUCCESSES CONFIDENTLY7/20/11 theSparkleAgency.com 32
  32. 32. Diary experiences & document baseline changes monthly• Google Alerts• Radian6 or Sysomos• Facebook Page & Advertising Metrics• Google Analytics• Other free measurement services• Make your own7/20/11 theSparkleAgency.com 33
  33. 33. Length of Sales CycleRepeat CustomersCustomer Retention RateNew LeadsReferralsTransaction ValueCustomer Lifetime ValueConversions (subscribers to sales)Website purchasesOrganic search > sales% of converted leads (offline vs. online)
  34. 34. Shorter Issue Resolution Time% of issues resolved online vs. offlineDecrease in support callsRecruiting costsTraining costs% of Account TurnoverOverhead Costs of CommunicationViable Community-Driven InnovationConcept-to-Development Cycle
  35. 35. Brand LoyaltySentimentShare of ConversationFrequency of MentionsNet Promoter ScoreSubscribersEngagement LevelsInbound LinksVotes, Tags, BookmarksFans, Followers, Group Members
  36. 36. FB Ad Manager7/20/11 theSparkleAgency.com 49
  37. 37. Thank You, Wow, Done7/20/11 theSparkleAgency.com 50
  38. 38. Q&A Debbie@theSparkleAgency.com @Debbie_h2o 416-553-21577/20/11 theSparkleAgency.com 51
  39. 39. Social Sparkle & Shine The Sparkle Agency Sparkle Media http://theSparkleAgency.com 416-553-2157 Social Media Concierge: @Debbie_h2o Recruitment & Biz Dev:@BarGold7/20/11 theSparkleAgency.com 52

×