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Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
Hkcba speech slides
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Hkcba speech slides

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  • 1. Doing Business in a New Language & Culture How We’re Already Expertly Equipped For Social Media Success ☺7/20/11 theSparkleAgency.com 1
  • 2. New language experience7/20/11 theSparkleAgency.com 2
  • 3. New language experience7/20/11 theSparkleAgency.com 3
  • 4. Competitive Advantage • According to American Express, as of the end of June 2011, 35 percent of entrepreneurs advertise on Facebook to promote their business to new customers. This figure is up an impressive 8% from December 2010, when only 27 percent of businesses were reported to be advertising on Facebook.7/20/11 theSparkleAgency.com 4
  • 5. 7/20/11 theSparkleAgency.com 5
  • 6. 7/20/11 theSparkleAgency.com 6
  • 7. 7/20/11 theSparkleAgency.com 7
  • 8. 1. ConnectingNetworks & Communities 2. Continuous Learning & Collaboration 3. Communicating Successes Confidently7/20/11 theSparkleAgency.com 8
  • 9. ONE CONNECTING NETWORKS & COMMUNITIES7/20/11 theSparkleAgency.com 9
  • 10. Source: Jay Baer Convince & Convert
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  • 23. Who you know • Connect & sync all communities7/20/11 theSparkleAgency.com 24
  • 24. • Show off your entourageShow off your entourage7/20/11 theSparkleAgency.com 25
  • 25. Be yourself!7/20/11 theSparkleAgency.com 26
  • 26. Recognize & Reward7/20/11 theSparkleAgency.com 27
  • 27. TWO CONTINUOUS LEARNING & COLLABORATION7/20/11 theSparkleAgency.com 28
  • 28. Ask Twitter7/20/11 theSparkleAgency.com 29
  • 29. Who to watch & imitate• Aka advanced lurking7/20/11 theSparkleAgency.com 30
  • 30. Where and how to learn7/20/11 theSparkleAgency.com 31
  • 31. THREE COMMUNICATING SUCCESSES CONFIDENTLY7/20/11 theSparkleAgency.com 32
  • 32. Diary experiences & document baseline changes monthly• Google Alerts• Radian6 or Sysomos• Facebook Page & Advertising Metrics• Google Analytics• Other free measurement services• Make your own7/20/11 theSparkleAgency.com 33
  • 33. Length of Sales CycleRepeat CustomersCustomer Retention RateNew LeadsReferralsTransaction ValueCustomer Lifetime ValueConversions (subscribers to sales)Website purchasesOrganic search > sales% of converted leads (offline vs. online)
  • 34. Shorter Issue Resolution Time% of issues resolved online vs. offlineDecrease in support callsRecruiting costsTraining costs% of Account TurnoverOverhead Costs of CommunicationViable Community-Driven InnovationConcept-to-Development Cycle
  • 35. Brand LoyaltySentimentShare of ConversationFrequency of MentionsNet Promoter ScoreSubscribersEngagement LevelsInbound LinksVotes, Tags, BookmarksFans, Followers, Group Members
  • 36. FB Ad Manager7/20/11 theSparkleAgency.com 49
  • 37. Thank You, Wow, Done7/20/11 theSparkleAgency.com 50
  • 38. Q&A Debbie@theSparkleAgency.com @Debbie_h2o 416-553-21577/20/11 theSparkleAgency.com 51
  • 39. Social Sparkle & Shine The Sparkle Agency Sparkle Media http://theSparkleAgency.com 416-553-2157 Social Media Concierge: @Debbie_h2o Recruitment & Biz Dev:@BarGold7/20/11 theSparkleAgency.com 52

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