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Google rep mgmt for be the change dec 4

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  • 1. Google ReputationManagement Be The Change December 10, 2009Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
  • 2.  Do you ever want to tell someone your phone number and suddenly forget the number – because you never call yourself?  Arguably the most important contact information piece about us is forgotten because we never call ourselves –  Similar with Google Reputation…Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
  • 3. Why Google ReputationMatters  No phonebook use anymore – the world’s largest directory of people, products, services and information is being searched though billions of times ◦ HR professionals & hiring managers ◦ Journalists/reporters ◦ Blind dates, or anyone with a curiosity or interest in uncovering information about youDebbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
  • 4. What is your Google Reputation?  The cumulative quality & quantity of web pages that are returned in Google search results when your name is entered ◦ Are you easy to find? ◦ Do you like how you look?Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
  • 5. Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
  • 6. You’re in control of yourcontent  You choose the style & tone of your reputation by embracing your ability to define your own web content – project your personal & professional public image on all forms  Keep in mind, EVERY online comment or action you take exists forever and is out of your control ◦ Toronto Star RuleDebbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
  • 7. On top of Google  Google search indexes web pages and then ranks the results to return the most relevant results: ◦ Matching Keywords ◦ Recently updated pages (Twitter, Facebook) ◦ Lots of relevant links ◦ Video ◦ MP3sDebbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
  • 8. Your 1st Search  The first time you search your own name on Google, take note of the date and: ◦ The number of search results returned ◦ The first page of results/referring URLs  Are they yours?  Are they positive? ◦ Follow every link to check out & approveDebbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
  • 9. Reputation Building Blocks 1. Create a community - Social Networking Platforms  Facebook, Twitter, LinkedIn 2. Comment/Review on existing pages  Associates your reputation with the page content 3. Publish - Your own web content  Blog/website, YouTube Channel, PodcastDebbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
  • 10. Eeeks! Negative Links  What do you do when you see a link or comment that doesn’t positively contribute to your reputation? ◦ BURY IT – create more recent content that portrays you in a positive light  Remove old or non-beneficial linksDebbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
  • 11. Facebook ReputationDebbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
  • 12. Facebook Reputation  Build a profile that shows the various facets of your personality ◦ Use your real name  Fun-loving side to friends & family  No drunk pics  Professional side for everyone else  Share helpful links relevant to your professional peers  Open, fun conversation with powerful people  List/link your websites to your profile  BLOCK individuals you do not want to connect with or who would tarnish your reputationDebbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
  • 13. Twitter ReputationDebbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
  • 14. Twitter Reputation Twitter is the professionals way to stay in touch with each other throughout the day Book authors, politicians, potential clients & employers, potential suppliers & service vendors, journalists, students/professors  Profile is limited so Tweets build your rep  Use your real name  Choose most important link for profile  “Star”/favorite the right TweetsDebbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
  • 15. Comments & Reviews  Develop a strategy to leave comments around the web on blogs where the topic is relevant to your business/interests ◦ Use your real name ◦ Link to your blog/website ◦ Google results link to the blog  Book reviews on Amazon ◦ Use your real/business name ◦ Include your URL ◦ Google results show your name associated with book/authorDebbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
  • 16. Your own website/blogDebbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
  • 17. CommonName.com  Purchase yourname.com URL ◦ Use as redirect to your current blog/website ◦ Always available to start new blog to manage reputation & add multiple links to your highest Google RESPs  If you have a common name, rebrand yourself using a middle initial ◦ Include on business cards ◦ Include on all websites & online profilesDebbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
  • 18. DH Partners Media Planning can help you:  Create your Online Reputation plan  Find & connect with your target group  Marketing plan development, especially: ◦ Online publicity development/Blog Tours ◦ Social media campaign strategy & execution ◦ Paid media planning, rate negotiationsDebbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn
  • 19. Thank YouDEBBIE HOROVITCHDH PARTNERS MEDIA PLANNINGTWITTER: @DEBBIE_H2OFACEBOOKLINKEDINDEBBIE@DHPTORONTO.COM416-276-8927

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