We’re not all starting at the same time or even the same place.Facebook already has more than 800 Million users, and many businesses have begun using Facebook and many other social media tools to connect with their customers, in a customized way.
It is a race, and also a marathon. A race to understand your customers and non-customers and to empower your staff with the right policies, tools and strategies that allow your business to participate in a marathon of engagement. The concentration and power required to get started, to get off on the right foot, is enormous and you’ve already started to build your understanding of social media, which I call your Social Media IQ), by being here today.
Everyone is getting on board social media, and this represents an ENORMOUS opportunity for you to start NOW, empowered with the knowledge of your competitors, your customers, and everyone and everything else that has an impact on your business – available on Google Search. We’ve all heard lots of reasons why NOT to go on social media it takes up employee time you can’t control what customers say or what YOUR STAFF says your competitors/category aren’t on social media there’s no one interesting on Twitter everyone you’ve ever met is on Facebook everyone you’ve ever dated is on Facebook you can’t measure the ROI of social media you can’t advertise and you can’t keep it all straight, so you’ll give it to your teenage son or college-age intern to manage on your behalf.
The more your customers, vendors and partners trust you & like you, the stronger your business will be.
Someone tweeted to Christi Day: “hey, this flight attendant was rapping on my flight, I thought it was funny and I caught it on video” from there it really grew legs, from Jay Leno to CNN and did the full media circuit and this was all because we discovered him on Twitter. So just things like that which we did not have theability to do before is really powerful. Watch the rapping flight attendant here: http://www.youtube.com/watch?v=G9lZV_828OAWhere should we start Southwest?:People redirect their entire communications strategy towards social media without addressing the basics. The best way is to start organically, get people into the social channels. Part of our success is due to thefact that we allow our own staff to build and use their expertise in these areas rather than using tools or technology to tell us what is happening in these channels, we are in those channels every day - living andbreathing it.
Case Study: GoodbySilverstein.comBringing back two classic Doritos flavours from “the dead”, only available between 6 p.m and 6 a.m.using the users’ Web cameras to literally bring their fear to life, photographing them as we scared the crap out of them onlineHotel 626 became the most visited digital content property of 2008, luring millions down its dark hallways injust the first few months of its existence. Oh, and the chips vanished off the shelves. Spooky.
GoodbySilverstein.comGoodby Silverstein & PartnersDoritos: Crash The Superbowl http://www.youtube.com/watch?v=NPhabSD02X4&feature=channel2,000 videos submitted, more than 2 Million VOTES, and TMA offered $1,000,000 to the user generated spot that could earn number-one in the USA Today Ad Meter. And when you dream big, the impossible can happen: Snow Globe, created for about $2,000 by two unemployed brothers from the Midwest, did indeed win the top spot.
Gatorade Mission Control has a team that employees tools (and custom solutions) to actively monitor & engage the social sphere 24 hours a day, 7 days a week, 365 days a year. They know how much they are being talked about, by who, where, when and even why. Also they monitor keywords and their competitors and key alliances talking to the same target groups.
Brazilian Agency: Age Isobarhttp://www.youtube.com/watch?v=GVtKx1I8DWo&feature=player_embedded#!Against Facebook policy to create fake profile
“We came up with the idea of a direct offer to consumers that would push them into the store, while at the same time attempting to build a community of fans to solicit feedback about the brand and gather their opinions,” Creative Alliance: January 2010, a mere 5,000; end of launch week, that figure had risen to 50,000 – a 1,000 percent increase. • On January 25, 2010, the reach block offer increased the number of user connections from 50,000 to 300,000 in 24 hours – a further six-fold increase in one day. Over the next months, through continued posting of cluster-targeted offers, Einstein Bros. targeted people with profiles similar to those of its existing Facebook audience, based on location, gender and other public information. As a result, connections to Einstein Bros.’s Page grew to over 600,000.
You ARE trying to put together a puzzle, sometimes you’ll try a piece only to find out that its not quite the right fit you had hoped.
- QUALIFY SOCIAL MEDIA INTEGRATION - CONTACT LIST SHOWS ALL CONTACTS SYNCED- it happens easily as technology upgradesONGOING EXPERT ADVICE, SUPPORT- Incredible digital content producers & niche experts are everywhere >> This is why you use an agency as digital partners -> work with you to test & create best practices for subcontracting production partners & create for you a managed ROI that is consistent & reliable
5 Reasons To Pay More Attention To Social Media in 2012#5Reasons #SparkleAgency@Sparkle_AgencyFacebook & Google: Debbie Horovitch
… Or a Puzzle Create your own shareable content: • text, photos, video, audio (PodCasts) & apps • Host & attend In Real Life events & meetups • Tweetchats # (hashtags), G+ hangouts, Facebook contests and promotions Share it to your: • Blogs & websites • Social media communities BIG (FB, Twtr, Li, YouTube, G+) or smaller and much more customized networks • Photography sharing: Instagram • Video sharing: My City Lives • App producers, Digital graphic and web designers Promote it! • CPC (Cost-Per-Click), CPM (Cost-Per-Thousand) on Facebook, Twitter, LinkedIn Create & share content by sharing others’ • Comments and ReTweets • Give Likes, +K