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This presentation gives a brief insight into the utilization of using natural materials for product packaging in order to create a sustainable business cycle. The company of focus is DELL.

This presentation gives a brief insight into the utilization of using natural materials for product packaging in order to create a sustainable business cycle. The company of focus is DELL.

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  • http://www.youtube.com/watch?v=t7EUUdY6Smc&playnext=1&list=PLCB5D4BB7F33065D0&feature=results_videohttp://www.youtube.com/watch?v=wG7Vea3PdiM&feature=bf_prev&list=PLCB5D4BB7F33065D0
  • Demand for green packaging—defined here as packaging that comprises recycled content, or reusable or degradable packaginghttp://www.youtube.com/watch?v=MtiVRZY8qiUhttp://www.youtube.com/watch?v=mO0dKKbwFgUhttp://www.youtube.com/watch?v=zmDENxTPn8Q&feature=plcpDemand for Green Packaging projected to increase 3.9% yearly to $41.7 billion in 2014 58 billion lb of material to be consumed
  • Demand for green packaging—defined here as packaging that comprises recycled content, or reusable or degradable packaginghttp://www.youtube.com/watch?v=MtiVRZY8qiUhttp://www.youtube.com/watch?v=mO0dKKbwFgUhttp://www.youtube.com/watch?v=zmDENxTPn8Q&feature=plcpDemand for Green Packaging projected to increase 3.9% yearly to $41.7 billion in 2014 58 billion lb of material to be consumed
  • Demand for green packaging—defined here as packaging that comprises recycled content, or reusable or degradable packaginghttp://www.youtube.com/watch?v=MtiVRZY8qiUhttp://www.youtube.com/watch?v=mO0dKKbwFgUhttp://www.youtube.com/watch?v=zmDENxTPn8Q&feature=plcpDemand for Green Packaging projected to increase 3.9% yearly to $41.7 billion in 2014 58 billion lb of material to be consumed
  • Demand for green packaging—defined here as packaging that comprises recycled content, or reusable or degradable packaginghttp://www.youtube.com/watch?v=MtiVRZY8qiUhttp://www.youtube.com/watch?v=mO0dKKbwFgUhttp://www.youtube.com/watch?v=zmDENxTPn8Q&feature=plcpDemand for Green Packaging projected to increase 3.9% yearly to $41.7 billion in 2014 58 billion lb of material to be consumed
  • Cost savings (storage, transportation, …)Attracting customersIncreased spaceMaintaining business
  • Dell has made many goals in becoming a sustainable company. They plan on reducing waste and making their packaging recyclable. They are constantly looking for ways to reduce their carbon footprint.
  • In recent years Dell has made great progress on the sustainable packaging front. It has adopted a policy 'the three C's' where focus is placed on the cube (reducing the size of it boxes}, the content (which consists of what materials are used inside the box) and curb (using materials convenient and acceptable for local recycling services).http://content.dell.com/us/en/corp/d/corp-comm/earth-products-packaginghttp://greenpackaging365.com/greenblog/?tag=dell
  • http://2sustain.com/2010/05/dell-uses-sustainable-packaging-made-from-bamboo.html70% of their packagingDell uses bamboo-based packaging in its netbooks packages. Their supply of bamboo is coming from a forest inChinathat holds Forest Stewardship Council (FSC). The environmental benefits bamboo provides is outstanding. Bamboo grows fast, does not need a lot of water, no need for pesticides, pulls more carbon dioxide out of the air than trees and releases more oxygen.
  • specialty developed packaging material is derived from mushrooms that cushions the product. This packaging material is called EcoCradle. The material begins as agricultural waste which cannot be used for food, seed, or feed. After the waste is cleaned and processed, mycelium is injected into it. This is a proto-mushroom fibers that eat the waste and grow into the fruiting bodies. This mixture is placed into molds where they grow and form into shape. No chemicals, water, or light is needed for this growth process. It is also compared to Styrofoam but only uses one-fortieth of the energy.“The final product looks and acts like Styrofoam- only this is organic, biodegradable and can be used as compost or mulch, which makes for easier and more environmental-friendly disposal,”
  • http://www.packworld.com/sustainability/renewable-resources/dell-powering-possible-green
  • http://www.packworld.com/sustainability/renewable-resources/dell-powering-possible-green

Transcript

  • 1. GREEN PACKAGING Debolina Das http://debolinadas.com/ http://ca.linkedin.com/in/debolinadas
  • 2. Traditional Packaging-Environment Killer?  Over five trillion plastics bags used every year = almost one million consumed every minute  Non-biodegradable eg. Plastics, Styrofoam  Landscape litter = emission of toxic gases  Go into soil and water killing 100,000 animals every year
  • 3. Green Packaging – The New Trend?  Demand for Green Packaging projected to increase 5.7% yearly to $211.8 billion in 2015  58 billion lb of material to be consumed from the environment  Strong growth in Asia, but U.S. remains leading market  Increasingly affecting consumer’s choice of product
  • 4. Green Packaging- The New Trend? 0 30 60 90 120 150 180 210 240 2005 2010 2015 BillionsofDollars($) World Green Packaging Demand Other Regions Asia/Pacific Western Europe North America
  • 5. Pack it Green!  Optimises environmental performance - responsibly sourced materials - biodegradable  Meet market criteria - performance, cost, reliability  Meet consumer choice and expectations  Be recovered efficiently after use
  • 6.  COMPASS (Comparative Packaging Assessment) – Emission & consumption metrics, etc.  SPC (Sustainable Packaging Council) – NPO for the USA, Canada & Europe regions – 200+ member organizations Metrics
  • 7. Examples of Sustainable Materials • Banana peels • Coconut hulls • Palm • Rice hulls • Sugar beets • Industrial waste • Sustainable wood products
  • 8. Advantages PACK GREEN COST SAVINGS ATTRACT CUSTOMERS INCREASED SPACE MAINTAIN BUSINESS
  • 9. DELL  Started Green Packaging initiative in 2008  Ranked among top 5 most green companies in 2012  Eliminated about 20 million pounds of packaging for its laptop and desktop computers across the world  Savings of $8.1 million by 2012 end.
  • 10. The 3 C’s – Innovation in Packaging Design CUBE • Package size decrease by 10% by MultiPack Packaging • Package volume down by 12.1% CONTENT • Use recyclable/ sustainable materials-up by 40% • Bamboo and Mushroom packaging • Cushioning made from recycled materials CURB • Provide more recyclable packaging for customers • Use 75% recyclable contents
  • 11. Bamboo Packaging  Sourced in China (75% of manufacturing operations )  FSC certified bamboo used  Very durable- more than steel  Grows very fast – no replanting required  Promotes healthy soil
  • 12. EcoCradle – Mushroom Packaging  Environment waste compressed to produce mold  Mushroom grown on it  Reaction produces material similar to Styrofoam  Less energy used to produce package
  • 13. Triumph over Challenges Danger of food depletion of the Panda - bamboo What they did:  FSC standards ensure that sourced bamboo is far from their habitats  Type of harvested bamboo not eaten by Pandas
  • 14. Going Forward  Satisfying the needs of a growing population  Competitive edge only temporary?  Possibilities of alternate environment depletion
  • 15. Discussion • Should “sustainable” companies change products to suit packaging materials? • What are some intangible disadvantages to green packaging?
  • 16. Take-Away Think beyond the sale A fine balance between raw material sourcing and waste reduction Packaging only a section of the inter- connected sustainability life cycle
  • 17. Appendix
  • 18. Reference • The Freedonia Group Inc., August 18, 2011. World "green" packaging demand to reach $212B in 2015. • Terry, L., April 2012. Packaging Goes Green. Inbound Logistics. • Atkinson, W., July 2008. Green Packaging: Waste Not, Want Not. Inbound Logistics.