Swot analysis p&g


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Swot analysis p&g

  1. 1. Touching Lives, Improving Life. SUBMITTED BY – DEBASHIS MONDAL (MBA)
  2. 2. Parent Company - Procter and Gamble (P&G) Founded in - 1837 Category - Consumer Products (FMCG) Tagline - Touching lives, improving life Brands Portfolio - Moreover 300 brands worldwide USP - Business experience over 170 years & spread over 180 countries.
  3. 3. P&G touches people’s lives over two billion times every day !
  4. 4.  What is SWOT analysis ? SWOT analysis is a look at a company’s strengths, weaknesses, opportunities, and threats, and is a scientific way to gain a detailed and thorough perspective on a company and its future. Components of SWOT analysis – INTERNAL – Strengths & Weaknesses of a firm EXTERNAL – Opportunities & Threats of a firm Importance – SWOT analysis helps to make business plan & strategies for future.
  5. 5.  The company is valued at $191.47 billion on the market.  P&G has over 300 brands globally which are available in over 180 countries.  It has around 25 brands have annual sales over a billion dollars.  Over 125,000 people are employed in P&G globally.  Many of P&G’s products are considered non-cyclical
  6. 6.  Offers multiple products in each category along with more than one brand.  Gross Profit Margin is 15 Times the Industry average.  Tightly integrated with the largest retailers in the US and around the world.  P & G invests every year about $2 billion in its research and development .
  7. 7.  P & G are losing their market share rapidly. In online media leadership and presence P & G is lagging behind.  The beauty and health products by P & G are mostly for women.  P & G does not make and offer any private label products for the retail customers.
  8. 8.  Fake products sold under the name of P&G brands.  Its products have stiff competition from big domestic players and international brands.
  9. 9.  Tap rural markets and increase penetration in urban areas.  The exponential growth of the middle class in emerging markets such as China and India.  An opportunity for P & G is health and beauty products for men.
  10. 10.  The online social networks and internet marketing techniques is also an opportunity for P & G.  Going Green/Eco Friendly.
  11. 11.  There is a cut throat competition in the fast moving consumer's good markets today.  In the market many substitutes are available for P & G products at cheaper prices.  The private label growth is also a serious threat to the P & G's market share.
  12. 12.  Due to recession, the consumer spending has decreased globally.  Raw materials are increasing so cost to the company is increasing.
  13. 13. Some of the major competitor of P&G –