Touching Lives, Improving Life.
SUBMITTED BY –
DEBASHIS MONDAL (MBA)
Procter and Gamble (P&G)
Consumer Products (FMCG)
Touching lives, improving life
Moreover 300 brands worldwide
Business experience over 170 years
& spread over 180 countries.
P&G touches people’s lives
over two billion times every day !
is SWOT analysis ?
SWOT analysis is a look at a company’s strengths, weaknesses,
opportunities, and threats, and is a scientific way to gain a detailed and
thorough perspective on a company and its future.
Components of SWOT analysis –
INTERNAL – Strengths & Weaknesses of a firm
EXTERNAL – Opportunities & Threats of a firm
SWOT analysis helps to make business plan & strategies for future.
The company is valued at $191.47 billion on the market.
P&G has over 300 brands globally which are available in
over 180 countries.
It has around 25 brands have annual sales over
a billion dollars.
Over 125,000 people are employed in P&G globally.
Many of P&G’s products are considered non-cyclical
Offers multiple products in each category along with
more than one brand.
Gross Profit Margin is 15 Times the Industry average.
Tightly integrated with the largest retailers in the US and
around the world.
P & G invests every year about $2 billion in its
research and development .
P & G are losing their market share rapidly. In online media
leadership and presence P & G is lagging behind.
The beauty and health products by P & G are
mostly for women.
P & G does not make and offer any private label products
for the retail customers.
Fake products sold under the name of P&G brands.
Its products have stiff competition from big domestic
players and international brands.
Tap rural markets and increase penetration in urban areas.
The exponential growth of the middle class in
emerging markets such as China and India.
An opportunity for P & G is health and beauty products
The online social networks and internet marketing
techniques is also an opportunity for P & G.
Going Green/Eco Friendly.
There is a cut throat competition in the fast moving
consumer's good markets today.
In the market many substitutes are available for
P & G products at cheaper prices.
The private label growth is also a serious threat to
the P & G's market share.
Due to recession, the consumer spending has
Raw materials are increasing so cost to the company