Hindustan Unilever Limited (HUL)
1933 as Lever Brothers India Limited
Consumer Products (FMCG)
More than 16500 direct employees
35 brands spanning 20 distinct categories
- Products touch the lives of 2 out of 3
Indians everyday with 75 years of
VisionTo earn the love & respect of India by making real
difference to every Indian
MissionThe mission that inspires HUL is to help people feel good
look good & get mere out of life with brands & services
that are good for them & good for others.
India's largest FMCG company formed in 1933 (lever brothers
India ltd) & in 1956came into being as Hindustan lever ltd.
Through a merger of lever brothers, Hindustan Vanaspati mfg
co ltd. & united traders ltd.
Renamed in June 2007 as Hindustan Unilever ltd.
With over 20 lakhs customer, over 2000 suppliers, over 16500
employees makes this company a very popular brand.
HUL has the largest number of brands in the Most Trusted
Brands List. 17 out of top 100 most trusted brands in India
HUL touches the lives of two out of every three Indians in
every day, with 35 major Indian brands.
Direct distribution reach of 2 Million stores
Business value of 7 brands above Rs.1000 crores; & 13 brands
has above Rs. 500 crores.
HUL is a subsidiary of Unilever, one of the world’s leading
Suppliers of FMCG with strong local roots in more than 100 countries
across the globe with annual sales of €51 billion in 2012. Unilever has
about 52% shareholding in HUL. HUL is listed company on
BSE & NSE with total Market Cap of Rs 68,181.98 crores.
A concept first introduced by Jerome McCarthy in 1960.
The variables through which a firm carries out its
A firms need to create a successful mix of –
the right product
sold at the right price
in the right place
Using the most suitable promotion.
Offers brands with various price range & even same category
The prices of the products are such that it is affordable to all
Competitive rates as compared to its peers
Discounts are offered on various products depending upon
First company in India to introduced shampoo sachet for
Covers both Mass & Niche Markets.
Sales takes place through retail, & wholesale distribution.
Conducting survey about the products & their preferences.
Creating Product Awareness through advertisement & information
on the website.
Arousing Interest amongst consumer through stalls on the road or
outside shops etc. and showing live demonstration of the product
Sales Push is done through free samples, introduction of a new
product at lower price
Celebrities endorsing the company’s products
With over 20 lakhs customer, over 2000 suppliers, over
16500 employees makes this company a very popular brand.
Mr Harish Manwani (Chairman)
Mr.Nitin Paranjpe (CEO & MD)
Customer Research - The company is always makes a consumer
research before & after launching a product in order to improve
& make it more consumer friendly.
Competitor Analysis - As the company has many competitors
it always try to improvise their product in terms of price, quantity.