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Marketing mix hul

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  • 1. Submitted by – DEBASHIS MONDAL (MBA)
  • 2. Company - Hindustan Unilever Limited (HUL) Parent Company - Unilever Limited Incorporation - 1933 as Lever Brothers India Limited Industry - Consumer Products (FMCG) People - More than 16500 direct employees Brands Portfolio - 35 brands spanning 20 distinct categories USP - Products touch the lives of 2 out of 3 Indians everyday with 75 years of industry experience
  • 3. VisionTo earn the love & respect of India by making real difference to every Indian MissionThe mission that inspires HUL is to help people feel good look good & get mere out of life with brands & services that are good for them & good for others.
  • 4.  India's largest FMCG company formed in 1933 (lever brothers India ltd) & in 1956came into being as Hindustan lever ltd. Through a merger of lever brothers, Hindustan Vanaspati mfg co ltd. & united traders ltd.  Renamed in June 2007 as Hindustan Unilever ltd.  With over 20 lakhs customer, over 2000 suppliers, over 16500 employees makes this company a very popular brand.
  • 5.  HUL has the largest number of brands in the Most Trusted Brands List. 17 out of top 100 most trusted brands in India  HUL touches the lives of two out of every three Indians in every day, with 35 major Indian brands.  Direct distribution reach of 2 Million stores  Business value of 7 brands above Rs.1000 crores; & 13 brands has above Rs. 500 crores.
  • 6. FINANCIAL YEAR - 2012-2013 TURN OVER - 25206 Crores INCOME - 6367 Crores PROFIT - 787 Crores HUL is a subsidiary of Unilever, one of the world’s leading Suppliers of FMCG with strong local roots in more than 100 countries across the globe with annual sales of €51 billion in 2012. Unilever has about 52% shareholding in HUL. HUL is listed company on BSE & NSE with total Market Cap of Rs 68,181.98 crores.
  • 7.  A concept first introduced by Jerome McCarthy in 1960.  The variables through which a firm carries out its marketing strategy.  A firms need to create a successful mix of – the right product sold at the right price in the right place Using the most suitable promotion.
  • 8. (Fabric Cleaning)
  • 9. (Skin Cleaning)
  • 10. (Hair care) (Tooth Paste)
  • 11. (Skincare)
  • 12. (Tea & Coffee)
  • 13. (Processed Foods)
  • 14. (Water purifier)
  • 15.  Offers brands with various price range & even same category  The prices of the products are such that it is affordable to all income group  Competitive rates as compared to its peers  Discounts are offered on various products depending upon the products
  • 16.  First company in India to introduced shampoo sachet for rural population.  Covers both Mass & Niche Markets.  Sales takes place through retail, & wholesale distribution.  Conducting survey about the products & their preferences.
  • 17.  Creating Product Awareness through advertisement & information on the website.  Arousing Interest amongst consumer through stalls on the road or outside shops etc. and showing live demonstration of the product  Sales Push is done through free samples, introduction of a new product at lower price  Celebrities endorsing the company’s products
  • 18. With over 20 lakhs customer, over 2000 suppliers, over 16500 employees makes this company a very popular brand. Mr Harish Manwani (Chairman) Mr.Nitin Paranjpe (CEO & MD)
  • 19.  Customer Research - The company is always makes a consumer research before & after launching a product in order to improve & make it more consumer friendly.  Competitor Analysis - As the company has many competitors it always try to improvise their product in terms of price, quantity.