Auction
0 Auction Inc. is an Korean customer to customer

internet service such as E-bay.

0 Anyone can sell products, als...
Game Design – Points
Point

Redeemable

Skill

Reputation

0 Inside the site, we can see several points system.
Game Design – Points (1)
0 Redeemable point
0 Users can get mileage by purchasing products.
0 Users can use this point lik...
Game Design – Points (2)
0 Skill points
0 Users can take points by doing specific activities.

0 Simply speaking, Bonus po...
Game Design – Points (3)
0 Reputation Points
0 Users who bought an item evaluate some elements.
Game Design – Levels
0 Levels
0 More number of shopping and total amount of money,
levels will get higher.
Game Design – Leaderboards
0 Leaderboard – Need to compare with others.

※ The more users buy, ranking will be higher
Game Design - Badges
0 Badges show the completion of goals and progress

Social Engagement Loop
0 Motivating Emotion : Buy...
Game Design - Dashboard
0 Customer Center – Detect customers inconvenience.
Reference
0 Gamification by Design
0 Zichermann, Gabe
0 O'ReillyMedia
Thank you
08john
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08john

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08john

  1. 1. Auction 0 Auction Inc. is an Korean customer to customer internet service such as E-bay. 0 Anyone can sell products, also can buy products online.
  2. 2. Game Design – Points Point Redeemable Skill Reputation 0 Inside the site, we can see several points system.
  3. 3. Game Design – Points (1) 0 Redeemable point 0 Users can get mileage by purchasing products. 0 Users can use this point like cash inside the site.
  4. 4. Game Design – Points (2) 0 Skill points 0 Users can take points by doing specific activities. 0 Simply speaking, Bonus point! 0 Users do not forced to do it !
  5. 5. Game Design – Points (3) 0 Reputation Points 0 Users who bought an item evaluate some elements.
  6. 6. Game Design – Levels 0 Levels 0 More number of shopping and total amount of money, levels will get higher.
  7. 7. Game Design – Leaderboards 0 Leaderboard – Need to compare with others. ※ The more users buy, ranking will be higher
  8. 8. Game Design - Badges 0 Badges show the completion of goals and progress Social Engagement Loop 0 Motivating Emotion : Buying and selling 0 Player Re-Engagement : Points and coupons 0 Social Call to Action : Score sellers item 0 Visible Progress/Reward : Points
  9. 9. Game Design - Dashboard 0 Customer Center – Detect customers inconvenience.
  10. 10. Reference 0 Gamification by Design 0 Zichermann, Gabe 0 O'ReillyMedia
  11. 11. Thank you
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