The Boomers Aging In America

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What are the baby boomers going to be like as seniors and how can we get ready for them?

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  • Aging In America National Trends and Cutting Edge Strategies A little commercial for the Senior Center first.... Three major program areas: Senior Dining Senior Advocacy Vital Aging Programs 1600 members – most are over 65, but 50+ are eligible to join Senior Dining Year 2007 Accomplishments 48,887 meals served to older adults in Olmsted County—average of 200 seniors a day 26,723 meals prepared & delivered to Olmsted County’s HeadStart Children 7,500 meals prepared for Salvation Army Adult Day Care Program Average number of meals prepared (M-F) = 302 Total meals prepared by SCS Kitchen Staff = 75,610 What is Senior Dining? Hot, nutritious meals specifically designed for seniors. Served at noon-time (11:30 am) Monday-Friday Available at nine locations in Olmsted County—5 highrises—CT, FT, PT NGP,HP, Peace Church, Roch. Sr.Ctr—Outer county—Stew. & Eyota Meal Cost = $3.50 suggested donation Typical Meal: Average age of diner=78 67% are women, who are single & widowed   Senior Support Services —Social Worker Services to help seniors with issues that may affect their ability to remain independent. Number of individuals served increased 57% from 2006 to 2007. 1,012 served in 2007. Our Social Worker/Senior Advocate can helps seniors with: Applications for fin. Assistance programs, explore your different insurance options, locate local resources, such as: affordable housing, transportation, health care (hearing, dental, services for the blind, etc.), consumer help, legal services, tax assistance, Medicare and social security, Olmsted County Services, nutrition service programs and Meals on Wheels, Employment, area support groups, Veteran Services, complete a health care directive and living will, access services for caregivers, such as caregiver education materials, support groups and respite care Vital Aging Programs —Recreation & Leisure Opportunities. Everything from cards, billiards, computer classes, book club quilting, ceramics, exercise class to name a few. Rochester Senior Center is open 8-4:30 M, W,F 8-9pm Tues & Thurs. Each day anywhere from 150 to 350 individuals are participating in activities at the Rochester Senior Center. 1600 members – most are over 65, but 50+ are eligible to join
  • The Boomers Aging In America

    1. 1. National Trends and Cutting Edge Strategies Rochester Senior Center Aging In America Dean Stenehjem, Development/Foundation Director
    2. 2. The Aging Active Adult Slide 7 We’re not our Grandmother’s Senior anymore – We’re Boomers!
    3. 6. Multiple Choice Generation
    4. 7. Food Court Generation
    5. 11. What’s the Difference? <ul><li>Baby Boomers: born 1946-1964 </li></ul><ul><ul><li>76,402,903 of us </li></ul></ul><ul><ul><li>Leading Edge Boomers ’46-54 </li></ul></ul><ul><ul><li>Trailing Edge Boomers ’55-64 </li></ul></ul><ul><li>Most spending power </li></ul><ul><li>Highest educated </li></ul><ul><li>Highest life expectancy </li></ul><ul><li>Healthiest generation </li></ul>
    6. 12. Boomers 1946-1964: <ul><li>Self-Centered </li></ul><ul><li>Spoiled by Affluence </li></ul><ul><li>Impatient </li></ul><ul><li>Educated </li></ul><ul><li>Computer-literate </li></ul><ul><li>Older Cohort, Marked by the 60’s </li></ul><ul><li>Will Inherit Wealth </li></ul><ul><li>Faded Idealists </li></ul><ul><li>Like to spend, Not Save </li></ul><ul><li>Want Simplicity </li></ul><ul><li>Able and Willing to Buy Help </li></ul><ul><li>Anxious about Retirement </li></ul><ul><li>When to Retire, 42 or 78? </li></ul><ul><li>Sandwiched </li></ul>
    7. 13. Children of Causes and Revolution <ul><li>Vietnam War </li></ul><ul><li>Assassination of Kennedy and King </li></ul><ul><li>Widespread Protests </li></ul><ul><li>Civil rights movement </li></ul><ul><li>Watergate and Nixon’s Resignation </li></ul><ul><li>Most likely traits: Anti-authoritarian, Idealistic, Motivated by Changing the World, Competitive </li></ul>
    8. 14. Boomers Want to Serve <ul><li>1.1 million baby boomers have traded jobs in the corporate world for work at non-profit organizations. </li></ul><ul><li>Three-fourths of the 78 million boomers plan to work after retirement and half want jobs that “help others” </li></ul><ul><li>Survey by Civic Ventures and MetLife Foundation </li></ul>
    9. 15. Boomers Do Serve, and WOW! <ul><li>Volunteer Rates </li></ul><ul><li>Boomers = 33% Those 65+ = B24% </li></ul><ul><li>Numbers of Volunteers </li></ul><ul><li>2005 = 65.4 million </li></ul><ul><li>2010 = 75 million (projected) </li></ul><ul><li>By 2030 adults 55+ will be 77 million strong! Our nations fastest growing natural resource. </li></ul>
    10. 16. Selected Boomer Demographics <ul><li>2000 Poverty rates: 7% Boomers vs. 10% for those 65+ </li></ul><ul><li>Labor participation rates increasing, especially for women. </li></ul><ul><li>Educational status: 89% w/HS diploma and 28% w/BS degree; compared to 65+ with 70% and 17% </li></ul><ul><li>Higher divorce rate; 14.2% than 65+ (6.75%) </li></ul>
    11. 17. Leading Edge Boomers: (’46-’54) <ul><li>Poster children for the boomers </li></ul><ul><li>Grew up in booming and prosperous times </li></ul><ul><li>Their parents wanted more for them </li></ul><ul><li>Expected to live better than their parents </li></ul><ul><li>They are rebels – Woodstock defined them </li></ul><ul><li>Many don’t save for retirement </li></ul><ul><li>Want to make a difference </li></ul><ul><li>Were hippies – started sexual revolution </li></ul><ul><li>Worried about the future </li></ul>
    12. 18. Trailing Edge Boomers “Jonesers”(’55-’64) <ul><li>Lived through economic downturns </li></ul><ul><li>First latchkey kids – mom’s worked </li></ul><ul><li>The children of divorce and swingers </li></ul><ul><li>Watergate was the defining event – trust </li></ul><ul><li>More realistic of their future </li></ul><ul><li>Don’t expect things to be handed to them </li></ul><ul><li>Some are closer to punks than hippies </li></ul>
    13. 19. Boomers want: Civic Engagement <ul><li>Involvement in the Community </li></ul><ul><li>Passion </li></ul><ul><li>Personal of public concern </li></ul><ul><li>Individually – life enriching </li></ul><ul><li>Socially beneficial to the community </li></ul>
    14. 20. They want to Volunteer.... <ul><li>Connect and contribute </li></ul><ul><li>Mission focused – end result </li></ul><ul><li>Meaningful – see a difference </li></ul><ul><li>Individual benefit </li></ul><ul><li>Flexible </li></ul><ul><li>Autonomous - freedom </li></ul>
    15. 21. Active Recreation tops the list <ul><li>Boomers want an active lifestyle </li></ul><ul><li>Health and fitness activities; strength training and cardio workouts </li></ul><ul><li>Swimming – water exercise classes </li></ul><ul><li>Golf </li></ul><ul><li>Bowling </li></ul><ul><li>Biking </li></ul><ul><li>Balance training programs; pilates, tai chi, yoga </li></ul><ul><li>Kayaking, hiking, hang gliding, river rafting, downhill skiing, rollerblading, running </li></ul><ul><li>Team sports – softball, tennis </li></ul><ul><li>Also – passive recreation continues to be in demand </li></ul>
    16. 22. What does the future hold? Perceptions vs Reality
    17. 23. Old Perception: Slowing down New Realities More active social life
    18. 24. Old Perception: Downsizing your lifestyle New Realities Expanding your mind: lifelong learning, new hobbies, pursuit of lifelong passions
    19. 25. Old Perception: Growing old gracefully New Realities Engaging in the world
    20. 26. Old Perception: Accepting frailties and effects of aging New Realities Embracing wellness
    21. 27. Boomers - Do Your Own Thing <ul><li>“… Boomers want to do it their own way, in a manner consistent with their values, and they don’t like to be told otherwise. </li></ul><ul><li>Boomers never felt comfortable amid the stifling conformity of the Greatest Generation years… </li></ul><ul><li>They grew up determined to create a more expressive culture …a culture that would value individualism over traditionalism, spirituality over religiosity, free choice over blind loyalty, diversity over uniformity… </li></ul><ul><li>As boomers see it, if tradition can’t accommodate freedom, it’s tradition that must change; </li></ul><ul><li>just because something used to be a certain way doesn’t mean it always has to be that way.” </li></ul>QUESTION RULES! - WIIFM
    22. 28. Consumer Preferences and Values Where & How to Live? <ul><li>- Active Adult 47% </li></ul><ul><li>- Life Care 33% </li></ul><ul><li>- Campus (College) Community 33% </li></ul><ul><li>- Home Shared by Friends 25% * </li></ul><ul><li>- Met Life and AARP </li></ul><ul><li>Take Note! SB&A Predicts: </li></ul><ul><li>“ The Retirement Commune!” – it’s coming.... </li></ul>
    23. 29. New Technology <ul><li>Boomers will utilize internet technology: </li></ul><ul><ul><ul><li>further their health and independence </li></ul></ul></ul><ul><ul><ul><li>connectedness </li></ul></ul></ul><ul><ul><ul><li>understanding of health issues </li></ul></ul></ul><ul><ul><ul><li>transactional independence in areas such as banking, purchasing & investing. </li></ul></ul></ul>
    24. 30. Key Trends: Consumer Technology <ul><li>Strong internet use among seniors currently in the </li></ul><ul><li>market </li></ul><ul><li>- Consumer tech - will become stronger </li></ul><ul><li>- Demand for technology in the home </li></ul><ul><li>- Rapidly increasing web site response </li></ul><ul><li>- Expectation of communication via e-mail </li></ul><ul><li>- Direct e-mail </li></ul><ul><li>- Interactive web sites </li></ul><ul><li>- DVDs, virtual reality </li></ul><ul><li>- Online research, panels </li></ul>
    25. 31. The Near Future Senior <ul><li>- More formal education, and looking for more </li></ul><ul><li>More insurance coverage, more financially astute and risk averse (national penetration rates for LTC insurance are growing rapidly) </li></ul><ul><li>- More “experientially” driven </li></ul><ul><li>- Slowly shifting to a “spending” mentality” </li></ul><ul><li>- More likely to have traveled extensively </li></ul>
    26. 32. The Near Future Senior... <ul><li>- Less impressed by catered services </li></ul><ul><li>- Greater demand for wellness orientation </li></ul><ul><li>Some predict longer life, with fewer health services utilized </li></ul>Live Long, Die Fast
    27. 33. The Near Future Senior <ul><li>Fewer children on average </li></ul><ul><li>Higher probability of more than one marriage </li></ul><ul><li>Dramatic increase of “career women” </li></ul><ul><li>Higher percentage with mortgage in place at advanced age </li></ul><ul><li>More involvement of professional advisors (planners, CPAs, private bankers) </li></ul><ul><li>More computer/tech savvy </li></ul>
    28. 34. Appealing to Today’s Consumer <ul><li>Change the nature of advertising and events to appeal to younger prospects </li></ul><ul><li>Improve the quality of advertising </li></ul><ul><li>Embrace younger consumers’ values (community, connectedness, wellness, lifelong learning, multiple careers, technology, creativity, family) </li></ul>
    29. 35. Boomers: the next 20 years <ul><li>Extreme longevity </li></ul><ul><li>X-people </li></ul><ul><li>Food-scapes </li></ul><ul><li>Ecologies of Risk </li></ul>
    30. 36. 9 Myths about Boomers... What We Know and What We Don’t <ul><li>Most people approaching retirement are worried </li></ul><ul><li>Leading edge boomers are hippies at heart – just 40 years older </li></ul><ul><li>Most boomers will work in retirement </li></ul><ul><li>They are spending their children’s inheritance now because they need it </li></ul><ul><li>5. Caregiving for aging parents is a woman’s issue </li></ul>
    31. 37. Boomer Myths 6-9 <ul><li>6. Disability goes along with increases in longevity </li></ul><ul><li>7. Most boomers plan to move when they retire </li></ul><ul><li>8. Using Home Equity will be the ‘last resort’ </li></ul><ul><li>9. Retirees focus mostly on Health and Wealth </li></ul>
    32. 38. <ul><li>Image of “Senior” </li></ul>What’s in a Name?!
    33. 39. More than half (58%) dislike the name “Senior” Any suggestions for a new name? “ Senior” as a name Yes 42% No 58%
    34. 40. ENVISIONING THE CENTER OF THE FUTURE: <ul><li>Fitness: weight equipment, pool, gym, CV </li></ul><ul><li>Internet Café – Coffee Shop </li></ul><ul><li>Classrooms (state of the art) </li></ul><ul><li>Adult Day Care </li></ul><ul><li>Food service/serving </li></ul><ul><li>Retail </li></ul><ul><li>Art Studio </li></ul><ul><li>Auditorium w/stage </li></ul><ul><li>Drop-in Child Care/play area </li></ul><ul><li>Health & Personal Services Suites </li></ul><ul><li>Multi-purpose space – social/recreational </li></ul><ul><li>A mall-like space – energizing and open </li></ul>
    35. 41. Predictions for 2020 <ul><li>Existential Exploration </li></ul><ul><li>Green Initiative </li></ul><ul><li>Multi-generational partnerships </li></ul><ul><li>Re-focus on community & social services </li></ul><ul><li>“ Senior” will survive </li></ul><ul><li>Life-long learning </li></ul><ul><li>Adventure Travel </li></ul><ul><li>Convenience Dining </li></ul><ul><li>Outreach via technology </li></ul><ul><li>Man the barricades! </li></ul><ul><li>Reworking Work </li></ul><ul><li>Council of Elders </li></ul><ul><li>Wii’s Oui! Yes! </li></ul><ul><li>Holistic Health </li></ul><ul><li>Hams Incorporated </li></ul><ul><li>Fee-for-service </li></ul><ul><li>accepted/expected </li></ul>
    36. 42. The Three M’s <ul><li>Money </li></ul><ul><li>Medicine (health and fitness) </li></ul><ul><li>Meaning </li></ul>
    37. 43. Seven Keys to Successful Aging <ul><li>Start where you are </li></ul><ul><li>Take responsibility </li></ul><ul><li>Be positive </li></ul><ul><li>Stay connected </li></ul><ul><li>Give to others </li></ul><ul><li>Keep growing and learning </li></ul><ul><li>Be open and relax </li></ul>
    38. 44. The Only Castle in Town The Rochester Senior Center Come and Join Us!
    39. 45. SURVIVAL STRATEGY When you are in big trouble, say nothing, keep going and try to look like you know what you’re doing!
    40. 46. Older Adults Need Senior Centers… <ul><li>Older Adults Need Senior Centers… </li></ul><ul><ul><li>To achieve their goals and creative potential, </li></ul></ul><ul><ul><li>To grow and learn and enjoy, </li></ul></ul><ul><ul><li>To discover friendships and their own value, </li></ul></ul><ul><ul><li>To find information, services, and support, </li></ul></ul><ul><ul><li>To engage in decision-making and </li></ul></ul><ul><ul><li>meaningful service. </li></ul></ul>
    41. 47. <ul><li>Senior Center Philosophy…. is based on three premises: </li></ul><ul><ul><li>Aging is a normal process; </li></ul></ul><ul><ul><li>Human beings need connections with </li></ul></ul><ul><ul><li>peers for encouragement and support; </li></ul></ul><ul><ul><li>Older adults have a right to a decision </li></ul></ul><ul><ul><li>making voice. </li></ul></ul><ul><ul><ul><li>NISC Senior Center Standards </li></ul></ul></ul>

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