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Blogs Podcasts Syndication Feb09 Short Version

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The PowerPoint slide deck from our seminar for the Business Link on Blogs, Podcasts and Online Syndication. The seminars were in February and March 2009. Some slides have been removed for length.

The PowerPoint slide deck from our seminar for the Business Link on Blogs, Podcasts and Online Syndication. The seminars were in February and March 2009. Some slides have been removed for length.

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  • Transcript

    • 1. Blogs, Podcasts & Online Syndication February/March 2009
    • 2. Quick Definitions …. Blogs, Podcasting, Online Syndication February/March 2009 BLOG podcast
    • 3. New Media Marketing Pillars .... Four New Media Marketing Pillars blogs, podcasts, social networks , online video . Blogs, Podcasting, Online Syndication February/March 2009
    • 4. Blogs …. Content Blogs, Podcasting, Online Syndication February/March 2009 business blog vs. personal blog remember the 3 P’s P eople P articipation P ersuasion
    • 5. Blogs …. Content Blogs, Podcasting, Online Syndication February/March 2009 social media contracts
    • 6. Blogs …. Content Blogs, Podcasting, Online Syndication February/March 2009 text hyperlinks audio video images
    • 7. Blogs …. Content Blogs, Podcasting, Online Syndication February/March 2009 industry news news releases product use how-to’s new products & services customer surveys
    • 8. Blogs …. Content Blogs, Podcasting, Online Syndication February/March 2009 flogging splogging link-baiting
    • 9. Blogs …. Planning Blogs, Podcasting, Online Syndication February/March 2009 Search for competitors blogs . . . What are they talking about? What do you like about the blog? What don’t you like about the blog? Look at their blog through the eyes of a customer or prospect!
    • 10. Blogs …. Planning Blogs, Podcasting, Online Syndication February/March 2009 Ask your customers! What would they like to hear about?
    • 11. Blogs …. Planning Blogs, Podcasting, Online Syndication February/March 2009 Colours? Columns? Pages? Sidebars? Photos? Short posts? Long posts? Daily? Weekly? Who writes your post? Just one author? Many authors? make a plan but plan to be flexible
    • 12. Blogs …. Planning Blogs, Podcasting, Online Syndication February/March 2009 Allow or Not? Moderate!
    • 13. Blogs …. How To Blogs, Podcasting, Online Syndication February/March 2009 incorporate into your web site or separate? hosted diy hosting social network embeds Multiple touch points
    • 14. Blogs …. How To Blogs, Podcasting, Online Syndication February/March 2009 Drupal.org Joomla.org
    • 15. Blogs …. How To Blogs, Podcasting, Online Syndication February/March 2009 www.wordpress.com
    • 16. Blogs …. How To Blogs, Podcasting, Online Syndication February/March 2009
    • 17. Blogs …. How To Blogs, Podcasting, Online Syndication February/March 2009 www.bizlinkfeb09.wordpress.com
    • 18. Anatomy of a PODcast ….
      • Plan
      Record Publish Consume Blogs, Podcasting, Online Syndication February/March 2009
    • 19. Show Formats ....
      • Hosted
      • Interviews
      • Mixed
      • Phone In
      • Studio
      • On Location
      Blogs, Podcasting, Online Syndication February/March 2009
    • 20. What Do You Put Into a PODcast? Samples Expert Advice How to use your product New Products Company Profiles PR Events Blogs, Podcasting, Online Syndication February/March 2009
    • 21. Why PODcast? Branding Marketing Customer Relationship Building HR Information Employee Training Investor Relations Staff Recruitment Blogs, Podcasting, Online Syndication February/March 2009
    • 22. Who Listens to PODcasts?
        • Gen Y
        • Gen X
        • Boomers
        • Gender
      Blogs, Podcasting, Online Syndication February/March 2009
    • 23. Who Listens to PODcasts? Blogs, Podcasting, Online Syndication February/March 2009
    • 24. What Do They Listen To? Music Product Information Niche Topics Entertainment Lifestyle News Financial Health COMMUNITY Retirement Planning Blogs, Podcasting, Online Syndication February/March 2009
    • 25. How To PODcast .... DIY Contract Out Blogs, Podcasting, Online Syndication February/March 2009
    • 26. How To PODcast .... Setups Blogs, Podcasting, Online Syndication February/March 2009
    • 27. How To PODcast .... Software audacity.sourceforge.net www.apple.com/ilife/garageband Blogs, Podcasting, Online Syndication February/March 2009
    • 28. How To PODcast .... Music www.iodapromonet.com music.podshow.com Blogs, Podcasting, Online Syndication February/March 2009
    • 29. How To PODcast .... Sample Blogs, Podcasting, Online Syndication February/March 2009
    • 30. How To PODcast .... Publishing Blogs, Podcasting, Online Syndication February/March 2009
    • 31. How To PODcast .... Publishing Blogs, Podcasting, Online Syndication February/March 2009 www.libsyn.com www.mypodcast.com www.podcast411.com
    • 32. Syndication…Promotion
      • Word of Mouth
      PODcast & Blogging Directories Business Cards Marketing Promo Material Advertising Blogs, Podcasting, Online Syndication February/March 2009
    • 33. Syndication…RSS Blogs, Podcasting, Online Syndication February/March 2009 subscribe via RSS ?
    • 34. Syndication…Feeds Blogs, Podcasting, Online Syndication February/March 2009 Feed . . . RSS = XML write your own or use host site feed or use FeedBurner
    • 35. Syndication…Feeds Blogs, Podcasting, Online Syndication February/March 2009 Provide separate feeds for… …Blog posting … Comments … Categories … Podcast bizlinkfeb09.wordpress.com/ feed
    • 36. Syndication…Feed Aggregators Blogs, Podcasting, Online Syndication February/March 2009
    • 37. Syndication…Stats Blogs, Podcasting, Online Syndication February/March 2009
    • 38. Syndication…BUZZ Blogs, Podcasting, Online Syndication February/March 2009 multiple touch points . . . generating ‘BUZZ’
    • 39. Syndication…SEO Blogs, Podcasting, Online Syndication February/March 2009 S earch E ngine O ptimization use keywords in your content
    • 40. Conversation Time....
      • Questions & Answers & More Questions
      • Let’s continue the conversation . .
        • My blog- www.brassmedia.ca
        • eMail – [email_address]
        • Twitter – www.twitter.com/deankowen
      Blogs, Podcasting, Online Syndication February/March 2009
    • 41. Thanks....
      • Talk to you later!
      ___with Blogs, Podcasting, Online Syndication February/March 2009

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