Blogs, Podcasts & Online Syndication February/March 2009

Quick Definitions …. Blogs, Podcasting, Online Syndication February/March 2009 BLOG podcast

New Media Marketing Pillars .... Four New Media Marketing Pillars blogs, podcasts, social networks , online video . Blogs, Podcasting, Online Syndication February/March 2009

Blogs …. Content Blogs, Podcasting, Online Syndication February/March 2009 business blog vs. personal blog remember the 3 P’s P eople P articipation P ersuasion

Blogs …. Content Blogs, Podcasting, Online Syndication February/March 2009 social media contracts

Blogs …. Content Blogs, Podcasting, Online Syndication February/March 2009 text hyperlinks audio video images

Blogs …. Content Blogs, Podcasting, Online Syndication February/March 2009 industry news news releases product use how-to’s new products & services customer surveys

Blogs …. Content Blogs, Podcasting, Online Syndication February/March 2009 flogging splogging link-baiting

Blogs …. Planning Blogs, Podcasting, Online Syndication February/March 2009 Search for competitors blogs . . . What are they talking about? What do you like about the blog? What don’t you like about the blog? Look at their blog through the eyes of a customer or prospect!

Blogs …. Planning Blogs, Podcasting, Online Syndication February/March 2009 Ask your customers! What would they like to hear about?

Blogs …. Planning Blogs, Podcasting, Online Syndication February/March 2009 Colours? Columns? Pages? Sidebars? Photos? Short posts? Long posts? Daily? Weekly? Who writes your post? Just one author? Many authors? make a plan but plan to be flexible

Blogs …. Planning Blogs, Podcasting, Online Syndication February/March 2009 Allow or Not? Moderate!

Blogs …. How To Blogs, Podcasting, Online Syndication February/March 2009 incorporate into your web site or separate? hosted diy hosting social network embeds Multiple touch points

Blogs …. How To Blogs, Podcasting, Online Syndication February/March 2009 Drupal.org Joomla.org

Blogs …. How To Blogs, Podcasting, Online Syndication February/March 2009 www.wordpress.com

Blogs …. How To Blogs, Podcasting, Online Syndication February/March 2009

Blogs …. How To Blogs, Podcasting, Online Syndication February/March 2009 www.bizlinkfeb09.wordpress.com

Anatomy of a PODcast …. Plan Record Publish Consume Blogs, Podcasting, Online Syndication February/March 2009

Plan

Show Formats .... Hosted Interviews Mixed Phone In Studio On Location Blogs, Podcasting, Online Syndication February/March 2009

Hosted

Interviews

Mixed

Phone In

Studio

On Location

What Do You Put Into a PODcast? Samples Expert Advice How to use your product New Products Company Profiles PR Events Blogs, Podcasting, Online Syndication February/March 2009

Why PODcast? Branding Marketing Customer Relationship Building HR Information Employee Training Investor Relations Staff Recruitment Blogs, Podcasting, Online Syndication February/March 2009

Who Listens to PODcasts? Gen Y Gen X Boomers Gender Blogs, Podcasting, Online Syndication February/March 2009

Gen Y

Gen X

Boomers

Gender

Who Listens to PODcasts? Blogs, Podcasting, Online Syndication February/March 2009

What Do They Listen To? Music Product Information Niche Topics Entertainment Lifestyle News Financial Health COMMUNITY Retirement Planning Blogs, Podcasting, Online Syndication February/March 2009

How To PODcast .... DIY Contract Out Blogs, Podcasting, Online Syndication February/March 2009

How To PODcast .... Setups Blogs, Podcasting, Online Syndication February/March 2009

How To PODcast .... Software audacity.sourceforge.net www.apple.com/ilife/garageband Blogs, Podcasting, Online Syndication February/March 2009

How To PODcast .... Music www.iodapromonet.com music.podshow.com Blogs, Podcasting, Online Syndication February/March 2009

How To PODcast .... Sample Blogs, Podcasting, Online Syndication February/March 2009

How To PODcast .... Publishing Blogs, Podcasting, Online Syndication February/March 2009

How To PODcast .... Publishing Blogs, Podcasting, Online Syndication February/March 2009 www.libsyn.com www.mypodcast.com www.podcast411.com

Syndication…Promotion Word of Mouth PODcast & Blogging Directories Business Cards Marketing Promo Material Advertising Blogs, Podcasting, Online Syndication February/March 2009

Word of Mouth

Syndication…RSS Blogs, Podcasting, Online Syndication February/March 2009 subscribe via RSS ?

Syndication…Feeds Blogs, Podcasting, Online Syndication February/March 2009 Feed . . . RSS = XML write your own or use host site feed or use FeedBurner

Syndication…Feeds Blogs, Podcasting, Online Syndication February/March 2009 Provide separate feeds for… …Blog posting … Comments … Categories … Podcast bizlinkfeb09.wordpress.com/ feed

Syndication…Feed Aggregators Blogs, Podcasting, Online Syndication February/March 2009

Syndication…Stats Blogs, Podcasting, Online Syndication February/March 2009

Syndication…BUZZ Blogs, Podcasting, Online Syndication February/March 2009 multiple touch points . . . generating ‘BUZZ’

Syndication…SEO Blogs, Podcasting, Online Syndication February/March 2009 S earch E ngine O ptimization use keywords in your content

Conversation Time.... Questions & Answers & More Questions Let’s continue the conversation . . My blog- www.brassmedia.ca eMail – [email_address] Twitter – www.twitter.com/deankowen Blogs, Podcasting, Online Syndication February/March 2009

Questions & Answers & More Questions

Let’s continue the conversation . .

My blog- www.brassmedia.ca

eMail – [email_address]

Twitter – www.twitter.com/deankowen

Thanks.... Talk to you later! ___with Blogs, Podcasting, Online Syndication February/March 2009

Talk to you later!