Digital Marketing: Opportunities and Pitfalls - News Media

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Presented at the Thailand Regional Forum, a business breakfast member forum, on March 3rd, 2011 at The Bangkok Club, in Bangkok Thailand.

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  • Digital Marketing: Opportunities and Pitfalls - News Media

    1. 1. DIGITAL MARKETING:OPPORTUNITIES AND PITFALLS NEWS MEDIA Dean Outerson Thailand Regional Forum Thursday 3 March 2011
    2. 2. "We are living through the largest expansion of expressive capability in the history of the human race." Clay Shirky - Adjunct Professor in the graduate interactive telecommunications program, New York University [Source: New York Times, January 15, 2007]
    3. 3. NEWS IN THE 21ST CENTURY
    4. 4. NEWS IN THE 21ST CENTURY1) THE MEDIUM
    5. 5. NEWS IN THE 21ST CENTURY1) THE MEDIUM2) LIQUIFIED
    6. 6. NEWS IN THE 21ST CENTURY1) THE MEDIUM2) LIQUIFIED3) OVERLOAD
    7. 7. Source: http://www.brainyquote.com/quotes/authors/m/marshall_mcluhan.html#ixzz1FSSiytz8
    8. 8. Source: http://www.brainyquote.com/quotes/authors/m/marshall_mcluhan.html#ixzz1FSSiytz8
    9. 9. Marshall McCluhan 1911-1980Source: http://www.brainyquote.com/quotes/authors/m/marshall_mcluhan.html#ixzz1FSSiytz8
    10. 10. Marshall McCluhan 1911-1980 “The medium is the message.” In other words, the medium changes society more than any message. New technology changes behaviour and that’s what changes society.Source: http://www.brainyquote.com/quotes/authors/m/marshall_mcluhan.html#ixzz1FSSiytz8
    11. 11. Marshall McCluhan 1911-1980 “The medium is the message.” In other words, the medium changes society more than any message. New technology changes behaviour and that’s what changes society.“Canada is the only country in the world thatknows how to live without an identity.” Source: http://www.brainyquote.com/quotes/authors/m/marshall_mcluhan.html#ixzz1FSSiytz8
    12. 12. EGYPT’S REVOLUTION 2011 Photos by arawaby.org
    13. 13. EGYPT’S REVOLUTION 2011 Photos by arawaby.org
    14. 14. SOCIAL MEDIA CNN.com
    15. 15. www.icfj.org http://www.time.com/time/magazine/0,9263,7601061225,00.html
    16. 16. We are the medium.... www.icfj.org http://www.time.com/time/magazine/0,9263,7601061225,00.html
    17. 17. We are the medium.... www.icfj.org http://www.time.com/time/magazine/0,9263,7601061225,00.html
    18. 18. We are the medium.... January 2011 www.icfj.org http://www.time.com/time/magazine/0,9263,7601061225,00.html
    19. 19. We are the medium.... January 2011 December 2006 www.icfj.org http://www.time.com/time/magazine/0,9263,7601061225,00.html
    20. 20. EGYPT’S REVOLUTION 2011 Photo by unagb.files.wordpress.com
    21. 21. EGYPT’S REVOLUTION 2011 Photo by unagb.files.wordpress.com
    22. 22. GOVT RESPONSE TO PROTESTS source: twitter.com
    23. 23. EGYPT’S REVOLUTION 2011 Graph by Arbor Networks
    24. 24. NEWS IN THE 21ST CENTURY
    25. 25. NEWS IN THE 21ST CENTURY1) THE MEDIUM
    26. 26. NEWS IN THE 21ST CENTURY
    27. 27. NEWS IN THE 21ST CENTURY2) LIQUIFIED
    28. 28. THE NEWS IS CONSTANTLY FLOWING...
    29. 29. THE NEWS IS CONSTANTLY FLOWING...
    30. 30. THE NEWS IS CONSTANTLY FLOWING...
    31. 31. "Twitter should be like water. Itsimmediately available and instantly useful." Twitter CEO Dick Costolo http://www.timeslive.co.za/opinion/columnists/article925689.ece/Twitter-should-be-like-water
    32. 32. LIKE USING A FAUCET....
    33. 33. source: mediafuturist.com
    34. 34. In other words.....
    35. 35. In other words.....
    36. 36. In other words..... Collaboration is the key.....
    37. 37. NEWS IN THE 21ST CENTURY
    38. 38. NEWS IN THE 21ST CENTURY1) THE MEDIUM
    39. 39. NEWS IN THE 21ST CENTURY
    40. 40. NEWS IN THE 21ST CENTURY2) LIQUIFIED
    41. 41. NEWS IN THE 21ST CENTURY
    42. 42. NEWS IN THE 21ST CENTURY3) OVERLOAD
    43. 43. 30 billion pieces of content shared every day. http://www.techdigest.tv/2011/03/first_newspaper.html
    44. 44. 30 billion pieces of content shared every day. http://www.techdigest.tv/2011/03/first_newspaper.html
    45. 45. 30 billion pieces of content shared every day. http://www.techdigest.tv/2011/03/first_newspaper.html 95 million tweets every day. http://blogs.reuters.com/felix-salmon/2011/02/10/understanding-twitters-valuation/
    46. 46. 30 billion pieces of content shared every day. http://www.techdigest.tv/2011/03/first_newspaper.html 95 million tweets every day. http://blogs.reuters.com/felix-salmon/2011/02/10/understanding-twitters-valuation/ Blogs
    47. 47. 30 billion pieces of content shared every day. http://www.techdigest.tv/2011/03/first_newspaper.html 95 million tweets every day. http://blogs.reuters.com/felix-salmon/2011/02/10/understanding-twitters-valuation/ Blogs 156 million public blogs.http://en.wikipedia.org/wiki/Blog
    48. 48. LIKE USING A FAUCET....
    49. 49. Or is it like this...?
    50. 50. Or is it like this...?
    51. 51. NEWS IN THE 21ST CENTURY
    52. 52. NEWS IN THE 21ST CENTURY1) THE MEDIUM
    53. 53. NEWS IN THE 21ST CENTURY1) THE MEDIUM2) LIQUIFIED
    54. 54. NEWS IN THE 21ST CENTURY1) THE MEDIUM2) LIQUIFIED3) OVERLOAD
    55. 55. NEWS IN THE 21ST CENTURY1) THE MEDIUM2) LIQUIFIED3) OVERLOAD4) THE WAY FORWARD...
    56. 56. OliverWyman.comSource: movie “Sneakers” / http://etechplace.org/clough/
    57. 57. “A whole generation of consumers has grown up‘digitally’, never embracing print as a medium…” OliverWyman.com Source: movie “Sneakers” / http://etechplace.org/clough/
    58. 58. IS THIS THE FUTURE OF NEWS? Source: inc.com
    59. 59. Or this...?RUPERT MURDOCH’S IPAD ONLY DAILY PUBLICATION
    60. 60. FIRST NEWSPAPER...
    61. 61. FIRST NEWSPAPER...
    62. 62. FIRST NEWSPAPER... ...published exclusively on Facebook.
    63. 63. 1994
    64. 64. 1994
    65. 65. 1994 2007
    66. 66. 1994 2007
    67. 67. 1994 2007 2011
    68. 68. KEY WORDS
    69. 69. KEY WORDSCollaboration
    70. 70. KEY WORDSCollaboration Cross-platform
    71. 71. KEY WORDSCollaboration Cross-platform Share
    72. 72. KEY WORDSCollaboration Cross-platform Share Content
    73. 73. KEY WORDSCollaboration Cross-platform Share Content On Demand
    74. 74. KEY WORDSCollaboration Cross-platform Share Content Mobile On Demand
    75. 75. KEY WORDSCollaboration Cross-platform Share Content Mobile On Demand Link
    76. 76. KEY WORDSCollaboration Cross-platform Share Content Mobile On Demand Link Battery Life!!
    77. 77. “Mere adaptive tactics won’t save the traditional news industry in their multi-front war against disruptive technologies.
    78. 78. “Mere adaptive tactics won’t save the traditional news industry in their multi-front war against disruptive technologies.Some radical re-engineering is needed.” Frederic Filloux - MondayNote.com
    79. 79. “Mere adaptive tactics won’t save the traditional news industry in their multi-front war against disruptive technologies.Some radical re-engineering is needed.” Frederic Filloux - MondayNote.com
    80. 80. The End
    81. 81. The End
    82. 82. The End about.me/deanouterson

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