Women & the Dynamics of Digital Social Capital

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

1 comments

Comments 1 - 1 of 1 previous next Post a comment

Post a comment
Embed Video
Edit your comment Cancel

3 Favorites

Women & the Dynamics of Digital Social Capital - Presentation Transcript

  1. Women & the Dynamics of Digital Social Capital Deanna Zandt & Susan Mernit WAM! March 2009
  2. Moments in communication history
  3. Wikipedia? 3/3/09
  4. History needs you 3/3/09
  5. Social capital 3/3/09
  6. Social capital Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ connections reputation influence access to ideas and talent “ potential” access to further resources the saved up accomplishments access to resources
  7. Social capital Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ Bridging Bonding
  8. Girls vs Boys Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ we, more often, use social to keep in touch with friends and family we are more concerned about personal security even in our business lives, we go under alternative identities
  9. Girls vs Boys Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ they, more often, use social media to entertain and gain an audience they are way more likely to be open with their profiles and info they are way more likely to mentor and support one another
  10. Break! Talk to me.
  11. Social capital through social media
  12. So, how do you build your social capital through social media?
  13. Let’s talk about: value to you plan measure execute
  14. A challenge to get started: Can you name this service? Are you using it yet ?
  15. What’s this one? Are you using it yet ?
  16. How about this one? Are you using it yet ?
  17. Annnnnd…? Are you using it yet ?
  18. And this? Are you using it yet ?
  19. Welcome to the social media ecosystem 44 million Americans 4 million people 2 billion photos ? you connected to everyone
  20. Like this?
  21. Or like this?
  22. The game has changed Even beyond Google, everyone is inter-connected You need to play to compete. from centralized authorities … … to networks & crowds.
  23. The game has changed referral, recommendation and reputation jobs, consulting gigs and more
  24. The basic social media toolbox
  25. You don’t need to use them all the time, but you do need to use them .
  26. 1. Start with a strategy What do I want to accomplish? My goals: Establish presence and expertise Get a job, contracting, consulting
  27. 2. Execute your plan
    • Create a campaign
    • Schedule your posts
    • Create newsfeeds and alerts
    • Share breaking links on Twitter
    • Link to and comment on others
    • Monitor your own links
    • Stay focused, be responsive, nimble
    • Use your authentic voice, always
  28. 3. It’s okay to do “bursty” work
    • Daily: Blog or twitter
    • Daily: Facebook. Update your status, interact
    • Weekly: LinkedIn contacts
    • As needed: YouTube, Flickr, Seesmic, etc to intensify your connections, share materials
  29. 4. Pay attention to SEO, headlines
    • Crawling robots.txt
    • Precise descriptions in headlines
    • Revise your meta-data
    • Read up on SEO
    • Make it catchy
    • Make it literal
    • Keep testing & improving!
  30. 5. Self-monitor and check the metrics
    • Set up ego alerts
    • Install Google Analytics
    • Check your content
    • Be consistent
    ç
  31. 6. Reach into the community, online & off
    • “ We’re all in this together, people”
    • Co-working spaces, coffees dates, meet ups
    • One meeting / week with someone new
    • Keep your contacts active
  32. 7. Be entrepreneurial!
    • Start a new blog
    • Blog with a group
    • Be an active Twitterer or video blogger
    • Work your network
  33. Remember, it’s about the outcomes It is all about the relationships—when you build your brand, you build them as well.
    • Building your brand
    • Being known for something
    • Expanding your community
    • Staying connected
    • Purposeful networking
  34. Let’s do it. 3/3/09
  35. Recommended links
    • Social Media in Plain English http://www.youtube.com/watch?v=MpIOClX1jPE
    • The SEO Rapper: Addicted to social media http://www.youtube.com/watch?v=vXCCGsBVzrc
    • Gary Vandercheck, IMAN conference (real estate) http://www.viddler.com/explore/KellyOlexa/videos/1
    • Tom Peters, The Brand Called You http://www.fastcompany.com/magazine/10/brandyou.html
  36. About the authors
    • Susan Mernit is an entrepreneur, trainer, consultant and blogger with a passion for social media. A former VP at AOL and Netscape, Mernit was also a Senior Director at Yahoo! and the founding editor for NJ.com.
    • Blog & info on consulting/training: susanmernit.com
    • Twitter: twitter.com/susanmernit
    • Friendfeed: friendfeed.com/smernit
    • Email: smernit gmail
    • Deanna Zandt is a media technologist and consultant to key progressive media organizations including AlterNet and the Hightower Lowdown, and hosts TechGrrl Tips on GRITtv with Laura Flanders.
    • Blog & info on consulting/training: deannazandt.com
    • Twitter: twitter.com/randomdeanna
    • Email: blog at deannazandt.com

+ Deanna ZandtDeanna Zandt, 8 months ago

custom

1153 views, 3 favs, 4 embeds more stats

Created by Susan Mernit and Deanna Zandt for the Wo more

More info about this document

© All Rights Reserved

Go to text version

  • Total Views 1153
    • 1117 on SlideShare
    • 36 from embeds
  • Comments 1
  • Favorites 3
  • Downloads 32
Most viewed embeds
  • 18 views on http://www.susanmernit.com
  • 10 views on http://www.deannazandt.com
  • 7 views on http://www.negotiationlawblog.com
  • 1 views on http://64.233.169.132

more

All embeds
  • 18 views on http://www.susanmernit.com
  • 10 views on http://www.deannazandt.com
  • 7 views on http://www.negotiationlawblog.com
  • 1 views on http://64.233.169.132

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories