Women & the Dynamics of Digital Social Capital

Women & the Dynamics of Digital Social Capital Deanna Zandt & Susan Mernit WAM! March 2009

Moments in communication history

Wikipedia? 3/3/09

History needs you 3/3/09

Social capital 3/3/09

Social capital Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ connections reputation influence access to ideas and talent “ potential” access to further resources the saved up accomplishments access to resources

Social capital Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ Bridging Bonding

Girls vs Boys Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ we, more often, use social to keep in touch with friends and family we are more concerned about personal security even in our business lives, we go under alternative identities

Girls vs Boys Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ they, more often, use social media to entertain and gain an audience they are way more likely to be open with their proﬁles and info they are way more likely to mentor and support one another

Break! Talk to me.

Social capital through social media

So, how do you build your social capital through social media?

Let’s talk about: value to you plan measure execute

A challenge to get started: Can you name this service? Are you using it yet ?

What’s this one? Are you using it yet ?

How about this one? Are you using it yet ?

Annnnnd…? Are you using it yet ?

And this? Are you using it yet ?

Welcome to the social media ecosystem 44 million Americans 4 million people 2 billion photos ? you connected to everyone

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The game has changed Even beyond Google, everyone is inter-connected You need to play to compete. from centralized authorities … … to networks & crowds.