Women & the Dynamics of Digital Social Capital

Women & the Dynamics of Digital Social Capital Deanna Zandt & Susan Mernit WAM! March 2009

Moments in communication history

Wikipedia? 3/3/09

History needs you 3/3/09

Social capital 3/3/09

Social capital Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ connections reputation influence access to ideas and talent “ potential” access to further resources the saved up accomplishments access to resources

Social capital Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ Bridging Bonding

Girls vs Boys Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ we, more often, use social to keep in touch with friends and family we are more concerned about personal security even in our business lives, we go under alternative identities

Girls vs Boys Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ they, more often, use social media to entertain and gain an audience they are way more likely to be open with their proﬁles and info they are way more likely to mentor and support one another

Break! Talk to me.

Social capital through social media

So, how do you build your social capital through social media?

Let’s talk about: value to you plan measure execute

A challenge to get started: Can you name this service? Are you using it yet ?

What’s this one? Are you using it yet ?

How about this one? Are you using it yet ?

Annnnnd…? Are you using it yet ?

And this? Are you using it yet ?

Welcome to the social media ecosystem 44 million Americans 4 million people 2 billion photos ? you connected to everyone

Like this?

Or like this?

The game has changed Even beyond Google, everyone is inter-connected You need to play to compete. from centralized authorities … … to networks & crowds.

The game has changed referral, recommendation and reputation jobs, consulting gigs and more

The basic social media toolbox

You don’t need to use them all the time, but you do need to use them .

1. Start with a strategy What do I want to accomplish? My goals: Establish presence and expertise Get a job, contracting, consulting

2. Execute your plan
Create a campaign
Schedule your posts
Create newsfeeds and alerts
Share breaking links on Twitter
Link to and comment on others
Monitor your own links
Stay focused, be responsive, nimble
Use your authentic voice, always

3. It’s okay to do “bursty” work
Daily: Blog or twitter
Daily: Facebook. Update your status, interact
Weekly: LinkedIn contacts
As needed: YouTube, Flickr, Seesmic, etc to intensify your connections, share materials

4. Pay attention to SEO, headlines
Crawling robots.txt
Precise descriptions in headlines
Revise your meta-data
Read up on SEO
Make it catchy
Make it literal
Keep testing & improving!

5. Self-monitor and check the metrics
Set up ego alerts
Install Google Analytics
Check your content
Be consistent
ç

6. Reach into the community, online & off
“ We’re all in this together, people”
Co-working spaces, coffees dates, meet ups
One meeting / week with someone new
Keep your contacts active

7. Be entrepreneurial!
Start a new blog
Blog with a group
Be an active Twitterer or video blogger
Work your network

Remember, it’s about the outcomes It is all about the relationships—when you build your brand, you build them as well.
Building your brand
Being known for something
Expanding your community
Staying connected
Purposeful networking

Let’s do it. 3/3/09

Recommended links
Social Media in Plain English http://www.youtube.com/watch?v=MpIOClX1jPE
The SEO Rapper: Addicted to social media http://www.youtube.com/watch?v=vXCCGsBVzrc
Gary Vandercheck, IMAN conference (real estate) http://www.viddler.com/explore/KellyOlexa/videos/1
Tom Peters, The Brand Called You http://www.fastcompany.com/magazine/10/brandyou.html

About the authors
Susan Mernit is an entrepreneur, trainer, consultant and blogger with a passion for social media. A former VP at AOL and Netscape, Mernit was also a Senior Director at Yahoo! and the founding editor for NJ.com.
Blog & info on consulting/training: susanmernit.com
Twitter: twitter.com/susanmernit
Friendfeed: friendfeed.com/smernit
Email: smernit gmail
Deanna Zandt is a media technologist and consultant to key progressive media organizations including AlterNet and the Hightower Lowdown, and hosts TechGrrl Tips on GRITtv with Laura Flanders.
Blog & info on consulting/training: deannazandt.com
Twitter: twitter.com/randomdeanna
Email: blog at deannazandt.com

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Women & the Dynamics of Digital Social Capital

by Deanna Zandt on Mar 28, 2009

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Women & the Dynamics of Digital Social Capital — Presentation Transcript