WAM! 2008: Empowering Online Communities

Empowering online communities March 29, 2008 Resource list: http://www.deannazandt.com/wam/

What is Web 2.0?
Controversy around definition
The enrichment of the web that incorporates user-generated features, feedback, collaborations and content into existing structures, and offers enhanced organization of information for easy retrieval and reusability

Common features
Tagging
RSS
User-generated content
Multimedia
Social network
Recommendations, ratings
AJAX
User’s focus is on the entire experience:
“ I can participate”
Organization’s focus is:
“ This is the service we offer”

Some example sites
YouTube
Multimedia
Tagging
Ratings
Social network
Customized profiles
RSS

Some example sites
Wikipedia

Some example sites
Flickr
Multimedia
Tagging
Comments
RSS
Social network
Groups

Some example sites
Facebook
Customized profiles
Social network
Multimedia

Some example sites
digg
Recom-mendations
RSS
Social network

Some example sites
del.icio.us
Recom-mendations
Tagging
Social network
RSS

Common features
Tagging
RSS
Multimedia
Social network
Recommendations, ratings
AJAX
User’s focus is on the entire experience:
“ I can participate”
Organization’s focus is:
“ This is the service we offer”

Why web 2.0 is important
Original intention of the web: “Read/write web”
Expectations of users have shifted
“ Grazers” of information
Need explicit contextual cues
Creators/collaborators of content
Create loyalty and community by providing the tools

Why web 2.0 is important
3 huge opportunities for women’s media:
Need in this moment in history: the intervention
Move towards “ granularity ” and providing services , not destinations
Grow traffic , reach new audiences
Consistent with our values of empowerment , community ; open, participatory, democratic, and accountable

How we can do it
Keep your organizational goals in mind
Don’t reinvent the wheel
Some tools, widgets and add-ons for sites:
NING
Flickr badges
Skype

Workshop #1: Women’s eNews

Workshop #2: Bitch Magazine

Closing thoughts
Focus on organization’s goals , not tech
Be open to collaborating with your users, but you don’t have to sacrifice your overall editorial control or voice
Experiment with your users, have fun
Resources: http://www.deannazandt.com/wam/

WAM! 2008: Empowering Online Communities

by Deanna Zandt on Apr 01, 2008

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 49

Statistics

WAM! 2008: Empowering Online Communities — Presentation Transcript