Social Media Boot Camp
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Social Media Boot Camp

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Originally presented at the Maynard Institute's summer Multimedia Editing program.

Originally presented at the Maynard Institute's summer Multimedia Editing program.

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    Social Media Boot Camp Social Media Boot Camp Presentation Transcript

    • social media boot camp
      may 30, 2010
      materials: http://deannazandt.com/smbc
      deannazandt
      http://deannazandt.com
      @randomdeanna
    • day in the life
    • water cooler
    • relationships matter
    • let them guide you
    • tune accordingly
    • begin.
    • internet economy
    • don’t
      be
      left
      out
    • social capital
    • authenticity matters
    • your job
    • social graces
    • transparency=
      beautiful
    • not scary.
    • who am I?
    • Tools
    • reputation grooming
    • metrics
      size doesn’t matter.
      relationships do.
    • person one
      2,000 followers
      x50retweets
      x6,000 unique
      __________________________________
      600,000,000possible impressions
      person two
      25,000 impressions
      courtesy Michelle Greer
    • choose metrics carefully.
    • satisfaction.
    • satisfaction.
      authority.
    • satisfaction.
      loyalty.
      authority.
    • that’s all, folks!
      http://deannazandt.com/smbc
      deannazandt
      http://deannazandt.com
      @randomdeanna
    • Photo credits:
      • Starting line: http://www.flickr.com/photos/cellphonesusie/2095494955/
      • Water cooler: http://www.flickr.com/photos/rocketlass/317272120/
      • Sherpa guide: http://www.flickr.com/photos/mckaysavage/497817843/
      • Equalizer: http://www.flickr.com/photos/keelanj/4341380233/
      • Typewriter: http://www.flickr.com/photos/mgrap/2261210942/
      • Levis: http://www.flickr.com/photos/imelda/447925571/
      • Weaver: http://www.flickr.com/photos/9423754@N03/648808973/
      • Party: http://www.flickr.com/photos/24062854@N04/2499732296/
      • Butterfly: http://www.flickr.com/photos/gregfoster/3365801458/
      • Oops: http://www.flickr.com/photos/ktpupp/508647245/
      • Tattoo: http://www.flickr.com/photos/randomdeanna/1957865947/
      • Tools: http://www.flickr.com/photos/siomuzzz/2577041081/
      • Kitty: http://www.flickr.com/photos/wishymom/2255288933/
      • Measurement: http://www.flickr.com/photos/marco1983/3306497259/
      • Odometer: http://www.flickr.com/photos/entropyer/399353063/
      • Satisfaction: http://www.flickr.com/photos/zenonline/3431365556/
      • Loyalty: http://www.flickr.com/photos/randomdeanna/4398369162/
      Without Creative Commons licensing, this wouldn’t have been possible. Thank you!