Social Media Boot Camp
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Social Media Boot Camp

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Originally presented at the Maynard Institute's summer Multimedia Editing program.

Originally presented at the Maynard Institute's summer Multimedia Editing program.

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  • 1. social media boot camp
    may 30, 2010
    materials: http://deannazandt.com/smbc
    deannazandt
    http://deannazandt.com
    @randomdeanna
  • 2. day in the life
  • 3. water cooler
  • 4. relationships matter
  • 5. let them guide you
  • 6. tune accordingly
  • 7. begin.
  • 8. internet economy
  • 9. don’t
    be
    left
    out
  • 10. social capital
  • 11. authenticity matters
  • 12. your job
  • 13. social graces
  • 14. transparency=
    beautiful
  • 15.
  • 16. not scary.
  • 17. who am I?
  • 18. Tools
  • 19. reputation grooming
  • 20. metrics
    size doesn’t matter.
    relationships do.
  • 21. person one
    2,000 followers
    x50retweets
    x6,000 unique
    __________________________________
    600,000,000possible impressions
    person two
    25,000 impressions
    courtesy Michelle Greer
  • 22. choose metrics carefully.
  • 23. satisfaction.
  • 24. satisfaction.
    authority.
  • 25. satisfaction.
    loyalty.
    authority.
  • 26. that’s all, folks!
    http://deannazandt.com/smbc
    deannazandt
    http://deannazandt.com
    @randomdeanna
  • 27. Photo credits:
    • Starting line: http://www.flickr.com/photos/cellphonesusie/2095494955/
    • 28. Water cooler: http://www.flickr.com/photos/rocketlass/317272120/
    • 29. Sherpa guide: http://www.flickr.com/photos/mckaysavage/497817843/
    • 30. Equalizer: http://www.flickr.com/photos/keelanj/4341380233/
    • 31. Typewriter: http://www.flickr.com/photos/mgrap/2261210942/
    • 32. Levis: http://www.flickr.com/photos/imelda/447925571/
    • 33. Weaver: http://www.flickr.com/photos/9423754@N03/648808973/
    • 34. Party: http://www.flickr.com/photos/24062854@N04/2499732296/
    • 35. Butterfly: http://www.flickr.com/photos/gregfoster/3365801458/
    • 36. Oops: http://www.flickr.com/photos/ktpupp/508647245/
    • 37. Tattoo: http://www.flickr.com/photos/randomdeanna/1957865947/
    • 38. Tools: http://www.flickr.com/photos/siomuzzz/2577041081/
    • 39. Kitty: http://www.flickr.com/photos/wishymom/2255288933/
    • 40. Measurement: http://www.flickr.com/photos/marco1983/3306497259/
    • 41. Odometer: http://www.flickr.com/photos/entropyer/399353063/
    • 42. Satisfaction: http://www.flickr.com/photos/zenonline/3431365556/
    • 43. Loyalty: http://www.flickr.com/photos/randomdeanna/4398369162/
    Without Creative Commons licensing, this wouldn’t have been possible. Thank you!