social media boot camp<br />may 30, 2010<br />materials: http://deannazandt.com/smbc<br />deannazandt<br />http://deannaza...
day in the life<br />
water cooler<br />
relationships matter<br />
let them guide you<br />
tune accordingly<br />
begin.<br />
internet economy<br />
don’t<br />be<br />left<br />out<br />
social capital<br />
authenticity matters<br />
your job<br />
social graces<br />
transparency=<br />beautiful<br />
not scary.<br />
who am I?<br />
Tools<br />
reputation grooming<br />
metrics<br />size doesn’t matter.<br />relationships do.<br />
person one<br />2,000 followers<br />x50retweets<br />x6,000 unique<br />__________________________________<br />600,000,0...
choose metrics carefully.<br />
satisfaction.<br />
satisfaction.<br />authority.<br />
satisfaction.<br />loyalty.<br />authority.<br />
that’s all, folks!<br />http://deannazandt.com/smbc<br />deannazandt<br />http://deannazandt.com<br />@randomdeanna<br />
Photo credits:<br /><ul><li>Starting line: http://www.flickr.com/photos/cellphonesusie/2095494955/
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Social Media Boot Camp

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Originally presented at the Maynard Institute's summer Multimedia Editing program.

Published in: Technology, Business
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Social Media Boot Camp

  1. 1. social media boot camp<br />may 30, 2010<br />materials: http://deannazandt.com/smbc<br />deannazandt<br />http://deannazandt.com<br />@randomdeanna<br />
  2. 2. day in the life<br />
  3. 3. water cooler<br />
  4. 4. relationships matter<br />
  5. 5. let them guide you<br />
  6. 6. tune accordingly<br />
  7. 7. begin.<br />
  8. 8. internet economy<br />
  9. 9. don’t<br />be<br />left<br />out<br />
  10. 10. social capital<br />
  11. 11. authenticity matters<br />
  12. 12. your job<br />
  13. 13. social graces<br />
  14. 14. transparency=<br />beautiful<br />
  15. 15.
  16. 16. not scary.<br />
  17. 17. who am I?<br />
  18. 18. Tools<br />
  19. 19. reputation grooming<br />
  20. 20. metrics<br />size doesn’t matter.<br />relationships do.<br />
  21. 21. person one<br />2,000 followers<br />x50retweets<br />x6,000 unique<br />__________________________________<br />600,000,000possible impressions<br />person two<br />25,000 impressions<br />courtesy Michelle Greer<br />
  22. 22. choose metrics carefully.<br />
  23. 23. satisfaction.<br />
  24. 24. satisfaction.<br />authority.<br />
  25. 25. satisfaction.<br />loyalty.<br />authority.<br />
  26. 26. that’s all, folks!<br />http://deannazandt.com/smbc<br />deannazandt<br />http://deannazandt.com<br />@randomdeanna<br />
  27. 27. Photo credits:<br /><ul><li>Starting line: http://www.flickr.com/photos/cellphonesusie/2095494955/
  28. 28. Water cooler: http://www.flickr.com/photos/rocketlass/317272120/
  29. 29. Sherpa guide: http://www.flickr.com/photos/mckaysavage/497817843/
  30. 30. Equalizer: http://www.flickr.com/photos/keelanj/4341380233/
  31. 31. Typewriter: http://www.flickr.com/photos/mgrap/2261210942/
  32. 32. Levis: http://www.flickr.com/photos/imelda/447925571/
  33. 33. Weaver: http://www.flickr.com/photos/9423754@N03/648808973/
  34. 34. Party: http://www.flickr.com/photos/24062854@N04/2499732296/
  35. 35. Butterfly: http://www.flickr.com/photos/gregfoster/3365801458/
  36. 36. Oops: http://www.flickr.com/photos/ktpupp/508647245/
  37. 37. Tattoo: http://www.flickr.com/photos/randomdeanna/1957865947/
  38. 38. Tools: http://www.flickr.com/photos/siomuzzz/2577041081/
  39. 39. Kitty: http://www.flickr.com/photos/wishymom/2255288933/
  40. 40. Measurement: http://www.flickr.com/photos/marco1983/3306497259/
  41. 41. Odometer: http://www.flickr.com/photos/entropyer/399353063/
  42. 42. Satisfaction: http://www.flickr.com/photos/zenonline/3431365556/
  43. 43. Loyalty: http://www.flickr.com/photos/randomdeanna/4398369162/</li></ul>Without Creative Commons licensing, this wouldn’t have been possible. Thank you!<br />
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